External Communications Manager

About our External Communications Manager role:

As our External Communications Manager, you’ll be at the forefront of corporate, product, and customer PR, telling impactful stories every day. In this product-focused role, you’ll represent Sage’s innovative technology in North America. Working with a global team, you’ll create and implement strategic communication campaigns to boost awareness and success of our groundbreaking products.

What’s in it for you:

In this role, you’ll have the chance to lead and shape business strategies across North America, working closely with both US and Canadian teams. You’ll enjoy a high level of autonomy, allowing you to carve out your own path and own the product space. This dynamic position lets you drive the narrative of our technological advancements and make a significant impact on our market approach and product experience.

The successful candidate will need to work from our offices 3 days a week.

Key Responsibilities:

You’ll have the freedom to develop and manage external communications programs, including:

• Building and maintaining strong media relations
• Planning and executing communication strategies for product launches
• Collaborating with customer teams to create media stories
• Developing and distributing press releases
• Preparing executives for media interactions and positioning them as thought leaders
• Tracking and analyzing PR campaign metrics to measure effectiveness and provide regular reports

Minimum Experience:

• 6 years of PR experience: Proven ability to handle projects independently and produce celebrated content.
• 2-3 years of product/technology experience: Understanding of technology’s impact and how products help customers thrive.
• Strong writing skills: Demonstrated success with content samples. Proficiency in AP Style, Microsoft 365, and other platforms.
• Storytelling ability: Capable of creating engaging, click-worthy stories and making software appealing.
• PR strategy involvement: Active participation and enjoyment in PR strategy development.
• Media relations: Knowledge of media appeal, story placement, and creative strategies for securing placements.
• PR agency experience: Experience working with or for a PR agency, with strong organizational skills for managing agency operations.

Your Benefits:

• Comprehensive health, dental, and vision coverage
• Work away scheme for up to 10 weeks a year
• Ongoing training and professional development
• Paid 5 days yearly to volunteer through our Sage Foundation
• Flexible work patterns and hybrid working

Learn more here