VP Digital/Social

At M Booth, we produce award-winning, culturally resonant, and buzz-worthy campaigns that move key audiences to action.

We are relentlessly passionate about our clients and their business, whether that means developing scrappy campaigns and content that breaks through, maximizing earned to reach key audiences, leading in digital innovation, or unleashing insights that unlock ideas that win in the marketplace. We also have a bold belief that our work can and should contribute to an equitable world.

Our agency was born 40 years ago with entrepreneurial roots, a people-first culture, and a passion for creativity and innovation. As we look to the future, we believe Only the Bold will make a lasting impact and change. From culture to creative, in today’s world, BOLD moves everything we do.

About M Booth Lifestyle

We are a work-hard, play-hard team from a variety of professional backgrounds. We believe in creativity, being nimble, moving quickly to capitalize on opportunities, and delivering exceptional work to our clients. A successful candidate will be hungry to learn and grow in the lifestyle space, supporting breakthrough digital efforts on a team that blends influencer and digital expertise with a robust background in earned PR and talkability.

Culture-minded professionals interested in the future of marketing who enjoy collaborating, brainstorming, and challenging conventions will love working with us. We believe critical thinking, taking initiative, and owning projects are the keys to being a great teammate, and we hold high standards in those areas. We take our work very seriously but do not take ourselves very seriously. We celebrate great work, but always through the lens of the team. In other words, we try to leave our egos at the door.

The digital experts on lifestyle sit at the nexus of strategy, content, influencer, research and analytics, and innovation (A.I.). Our work spans technology, CPG, retail, corporate, lifestyle, food, and more. The common denominator is our ability to intimately understand audiences and the infinite ways and places they share information and interact with brands so that we can speak to them authentically and with purpose.

What We’re Looking For

Our growing Lifestyle team is looking for a VP, Digital/Social.

We are seeking a leader in digital and social media marketing, who also understands influencer strategy and can help holistically guide where it fits within a broader digital marketing approach. They should be an inspiring manager and a category expert in digital marketing that others can learn from.

Responsibilities

Execute digital/social strategies from concept to completion

Manage multiple clients across accounts

Actively lead new business opportunities, from prospecting to pitching

Provide strong counsel and recommendations for clients and internal teams

Develop social campaigns in collaboration with digital, creative, and analytics teams

Work with integrated agency teams to develop plans that meet client goals

Keep abreast of industry trends and regularly present fresh, proactive ideas to clients that are culture-forward and demonstrate measurable impact

Manage third-party relationships, including vendors and partners

Mentor and help develop the entire team, not limited to direct reports

Approve client SOWs and Letters of Agreement for partnerships

Oversee budget maintenance, profitability, and servicing across your digital workstreams

Demonstrate expertise in approval processes and legal requirements per individual client needs

Provide thought leadership within the organization and across the industry

Manage team structure, staffing, and collaboration across the agency

What You’ll Bring

10+ years of relevant experience

Experience managing large teams and complex clients in digital/social roles

Scrappy yet organized approach to achieving effective results

Ability to counsel clients and build their trust

Experience bringing in new business, managing, and growing accounts

Strategy expertise across core digital and social channels

Excellent writing, communication, and presentation skills

Experience creating social media strategies and managing team execution

Understanding of brand books/VIS IDs and evolving them for social (think playbooks)

Development and/or management of social influencer campaigns

Understanding of paid social and measurement/analytics tools

Experience with project management platforms such as Monday.com

Experience managing design/video/photography teams a plus

Location: NY Metro Area

What We’ll Bring

Here are a few highlights of our benefits offerings as an M Boother:

A workplace alive with courage, ideas, respect, and humanity

Professional growth and development programs to help advance your career

Comprehensive health care and wellness plans for your entire family

401(k) Savings Plan and Flexible Spending Accounts

Paid holidays, unlimited PTO (personal, sick, vacation), and Summer Fridays

Additional perks: Family leave, well-being programs, & commuter benefits

Salary: $136,000–$165,000

Our Flexible Work Policy

We believe our best work happens in a hybrid environment. If you are in the NYC (or commutable surrounding area) hub, we want to see you in person 2 days a week. This could be in our office, at a client’s office, on the road with them, or attending an industry event.

M Booth & Associates is an equal opportunity employer. All candidates will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

Apply here