Conference participants can gain access to the speaker materials for this event below. For sessions where there is no presentation available to download, there was either no presentation provided or the Public Affairs Council did not receive permission to post the material.
January 29
Pre-Conference Webinar: How Legislative Offices Are Handling the Influx of Constituent Communications
Nick DeSarno
Manager, Digital and Communications Practice
Public Affairs Council
Ken Ward
CEO
Fireside 21
February 5
Pre-Conference Workshop: Building Winning Coalitions
Rebecca Heimlich
Central Region Campaign Manager, External Mobilization
American Petroleum Institute
Presentation
Marissa Watkins
Senior Director
Pharmaceutical Research and Manufacturers of America
Training your Advocates
Wade Balkonis
Government Relations Manager
H&R Block
Presentation
Kristin Brackemyre
Manager, PAC & Advocacy Practice
Public Affairs Council
Presentation
February 6
Grassroots Keynote: The Science Behind Influence
Tali Sharot, Ph.D
Author of The Influential Mind
Associate Professor of Cognitive Neuroscience at University College London
Visiting Professor at MIT
Building a Strategic Grassroots Program
Patrick Gliha
Director, Federal Government Relations
Celgene Corporation
Presentation
Amy Shope Manzi
Director, Grassroots Advocacy
American Heart Association
Presentation
Communicating Complex Policy Issues
Janelle Carter Brevard
Vice President, Communications
Council on Foundations
Alexander Habib
Health Policy Communications Professional
Advocacy and Public Affairs Metrics for the C-Suite
Jamie Carracher
Executive Director, Digital Engagement
America’s Health Insurance Plans
Presentation
Jeff Mascott
Chief Executive Officer
Adfero
Presentation
Developing a Best-In-Class Fly-In
Paul Disselkoen
Government Relations Specialist
PayPal
Presentation
Peter Fromknecht
Manager, Grassroots Advocacy
National Apartment Association
Presentation
Video
Positioning Your Organization as a Thought Leader
Angela Cooper
Senior Director Global Public Policy
Wal-Mart Stores, Inc.
Christopher Gindlesperger
Vice President, Public Affairs & Communications
National Confectioners Association
Presentation
Where the Action is Happening: Regulatory Advocacy Strategies
Nick DeSarno
Manager, Digital and Communications Practice
Public Affairs Council
Jonathan Friebert
Director, External Affairs
Microsoft
Crafting a Powerful Advocacy Email
Shana Glickfield
Partner
Beekeeper Group
How to Build an Advocacy Story
Matt Compton
Director, Advocacy + Engagement
Blue State Digital
Presentation
Advertising Strategies You Haven’t Tried Yet
Dan Horowitz
Director, Advocacy and Government
LinkedIn Corporation
Presentation
Rob Jordan
Director, Political Affairs
American Medical Association
Presentation
Strategy Keynote: Managing and Aligning an Integrated Advocacy Campaign
Jonathan Grella
Executive Vice President, Public Affairs
U.S. Travel Association
Bruce Mehlman
Founder
Mehlman Castagnetti Rosen & Thomas
Presentation
Charlene Wheeless
Principal Vice President, Global Corporate Affairs
Bechtel Corporation
Speed Brainstorming Topic: Advocacy Challenges and Opportunities
Digital and Advocacy Campaign Compliance
Kenneth Gross
Partner
Skadden, Arps, Slate, Meagher and Flom
Presentation
Lobbying Laws Handout
State Contributions Handout
Bringing it Back Home: Successful In-District Advocacy
Brian Bulkeley
Director Dealer, Policy Outreach
Toyota Motor North America
Michael Cowden
Community Outreach Manager
International Council of Shopping Centers
Open Panel: The Future of the News Industry
Jacquelyn Cameron
Vice President of Client Solutions
The Washington Post
Johanna Derlega
Publisher
The Hill
Presentation
Doug Pinkham (moderator)
President
Public Affairs Counil
February 7
Keynote Session: Innovation in Public Affairs: 2018 Award Winners
Steve Ciccone
Group Vice President, Government Affairs
Toyota
Jared Hess
Grassroots Director
American Bar Association
Brian Rubenstein
Senior Director, Digital Strategy
American Cancer Society Cancer Action Network
Rikki Amos (moderator)
Director, U.S. Public Affairs Practice
Public Affairs Council
Engaging the Next Generation of Advocates
Patrick Calpin
Director of Grassroots Advocacy
National Automobile Dealers Association
Darlene Rosenkoetter
Vice President, Government Affairs & Public Policy
S&P Global
Presentation
Using Facebook for Advocacy
Andrew Carroll
Client Partner, Politics & Advocacy
Facebook
Leveraging Your Consultants
Andrew Fimka
Partner & Senior Vice President,
Strategy and Client Services
NJI Media, LLC
Presentation
Kerry McConnon (moderator)
Senior Vice President and Partner
DDC Public Affairs
Keynote Session: How Great Teams Can Work Together
Stacy Cook
Managing Consultant
FMP Consulting
Presentation
Handout
How To Think Like a Marketer
Jodi Harris
Vice President, Culture & Marketing Capabilities
Anheuser-Busch
February 8
Communications Keynote: Communicating in the Age of Distrust
Christopher Loder
Vice President, External Communications
Bayer Corp.
Erin Streeter
Senior Vice President,
Communications & Brand Strategy
National Association of Manufacturers
Sara Fischer (moderator)
Media Reporter
Axios
Advocacy on a Tight Budget
Joe Franco
Vice President, Grassroots
LeadingAge
Presentation
Haters Gonna Hate: How to Manage the Opposition
Amy Poague
Manager, Social Media Engagement
Grocery Manufacturers Association
Stephanie Stouffer
Associate Director, Digital Strategy
APCO Worldwide
Presentation
Leveraging Your Advocacy Data
Maria Matthews
Senior Manager, Grassroots Programs & State Relations
American Society of Civil Engineers
Presentation
Meghan Thurlow
Director
General Electric Company
Presentation
Grasstops and C-Suite Advocacy
Jordan Craig
Director, Grassroots Program Development
American Farm Bureau Federation
Presentation
Jamie Fontaine
President
Adeo Advocacy
Presentation
A Brief Guide to Digital Media Advertising Terms
A Digital-First Crisis Communications Plan
Four Big Trends in Digital Public Affairs and Advocacy
Members of the 115th United States Congress on Snapchat
Top Association Examples of Using Twitter for Advocacy
Top Corporate Examples of Using Twitter for Advocacy
Why LinkedIn Should Be Part of Your Association Strategy
Lobbying Laws Handout
State Contributions Handout
Free Advocacy Tools
Measuring and Communicating the Value of Public Affairs
Trusted Advisors: Hiring and Managing Government Affairs Consultants
Annual Grassroots Audit
Site Visit Tip Sheet
Measuring and Communicating the Value of Grassroots
Managing Consultants
Social Media Monitoring Tools