Conference participants can gain access to the speaker materials for this event below. For sessions where there is no presentation available to download, there was either no presentation provided or the Public Affairs Council did not receive permission to post the material.
Wednesday, June 13
Pre-Summit Optional Data and Visual Design Workshop
Visual Design 101 for Your Advocacy Efforts
Johanna Ostrich
Creative Director
Beekeeper Group
General Assembly Instructor
Presentation
Handout
Data Visualization for Your Advocacy Efforts
Joe Nelson
Co-Founder, CEO Represently;
Data Advocacy Lead, General Assembly
Presentation
Thursday, June 14
Opening Keynote: The Future of Online Storytelling
Jeremy Gilbert
Director, Strategic Initiatives
The Washington Post
Leveraging Digital Tools for Lobbying 2.0
Jessica Cooper
Grassroots Director
National Federation of Independent Business
Roz Silva
Director, Digital Advocacy
Wal-Mart Stores, Inc.
Crafting a Digital Strategy and Measuring ROI
Ryan Peña
Social Media Strategist
National Marrow Donor Program, Be The Match
Presentation
John Randall
Vice President of Digital
CRAFT | Media/Digital
Using Data to Power Your Advocacy Campaigns
Eric Gilbertsen
Executive Vice President, Client Service & Digital Strategy
REQ
Jeff Michaud
Senior Manager, Digital Communications, Government Relations
eBay Inc.
Sarah Yi
Director, External Affairs
CTIA – The Wireless Association
Presentation
General Session: Harnessing Online Activism and Building Movements in a Hyperconnected World
Jeremy Heimans
Co-founder/CEO at Purpose
Co-author of New Power
Article
Megan R. Wilson
Staff Writer, Business & Lobbying
The Hill
Brainstorming Session: Solving Online Advocacy and Communications Challenges
Workshop Instructions
Brainstorming Guide
Session Notes
Creating Best-In-Class Advocacy and Policy Podcasts
Ernesto Gluecksmann
Founder & Partner
Infamia
Host of Through the Noise
Presentation
Sarah Rand
Vice President, Digital Communications
National Retail Federation
Presentation
The Power of Online Polling
Mark Keida
Senior Director
Pharmaceutical Research and Manufacturers of America
Presentation
Mace Thornton
Executive Director, Communications
American Farm Bureau Federation
Presentation
Closing General Session: Social Media Crisis
Tara DiJulio
Director, Global Public Affairs
General Electric Company
Amy O’Connor
Vice President, Digital
Business Roundtable
A Digital Response Plan Guide
A Brief Guide to Key Digital Media Advertising Terms
Four Big Trends in Digital Public Affairs and Advocacy
Top Association Examples of Using Twitter for Public Affairs, Government Relations and CSR
Top Corporate Examples of Using Twitter for Public Affairs, Government Relations and CSR
Members of the 115th United States Congress with a Snapchat Account
A Digital-First Crisis Communications Plan
Visual Storytelling Trend Lab
Social Media Monitoring Tools
Why LinkedIn Should Be Part of Your Association Engagement Strategy
Top Associations on LinkedIn
Setting Up Your Social Media Strategy for Public Affairs
A Brief Guide to Facebook’s New Political Advertising Policies
Doing More for Free: Advocacy Innovation on a Budget
Insider Tips on Finding and Managing an Outside Consultant for Public Affairs
Building a Crisis Communications Playbook