All the facts in the world won’t matter if the feeling’s not right. Speechwriters need to match the tone and language of the principal in order to create authentic prose.…
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Public affairs is selling. Have you earned the right to close? Learn simple, proven sales and negotiating techniques from expert sales professionals, and how to apply those skills to working…
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Learn about government relations that wins over third-party stakeholders, sways lawmakers and secures votes in our Impact Series. Each webinar deep dives on a government relations effort that won a…
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Bottom-line business value: That’s what interests your leadership most. Learn to demonstrate the value of public affairs work in the language and metrics of business – and get the support…
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As organizations work to build out a comprehensive CSR program, it’s likely that they will need to work with consultant partners to bolster their capacity and expertise. Before taking that…
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With every decision, your organization’s executives are thinking about the bottom line, satisfying investors or members, and staying ahead of the competition. What are you thinking about? Learn to think…
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In today’s rapidly globalizing business environment, companies are seeing a greater need for a clear, strategic, corporate foreign policy. This term aligns the core competencies of public affairs, including government…
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This workshop will approach storytelling with the goal of helping your organization put together stories that connect you to key stakeholders and make your organization stand out.Developing an effective advocacy…
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Complying with state and federal lobbying and PAC regulations is foundational to a trusted and successful public affairs program. Ken Gross, one of the country’s most distinguished political law experts,…
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Many successful CSR programs contain a charitable giving plan. Even more, well-designed and executed philanthropic initiatives can help organizations better engage with their communities and improve reputations. What are the…
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New Congress. First LDA filing. Don’t get on the Justice Department’s radar for the wrong reason. File right.Lobbying a new Congress often means engaging new registered lobbyists in your organization.…
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Be the team member who calls your boss with a legislative victory – not the one who calls and says the state ethics commission is on your case. Understand and…
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As communities and organizations become more diverse, public affairs functions need team members who can authentically communicate with different segments of society. Without authenticity, teams will miss opportunities and the…
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“Tear down this wall.” “Yes we can.” People don’t spontaneously join an organization or speak out on an issue. It requires individuals that can concisely and convincingly convey how complex…
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Your public affairs team could work issues as they arise. Or the team could anticipate issues before they happen and work to minimize them before they become challenges. We’ll help…
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With dozens of standards and reporting metrics for CSR and sustainability efforts, it’s easy for organizations to suffer analysis paralysis. What metrics will resonate with senior leadership? What data needs…
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Learn about government relations that wins over third-party stakeholders, sways lawmakers and secures votes in our Impact Series. Each webinar deep dives on a government relations effort that won a…
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Once the crisis hits, it’s too late. Proactive public affairs professionals should prepare now for the crisis that will eventually – and inevitably – come. Having a detailed crisis communications…
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Integrating global public affairs management best practices and trends is essential to making your function indispensable to your organization and strengthening your international presence. Join us for our annual workshop…
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Measuring your political efforts in a way that non-public affairs professionals can understand is critical in demonstrating the influence of your PAC on advancing your organization’s advocacy goals. Communicating the…
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Good tactics are important: Writing a head-turning press release or conducting a fly-in that shifts a policy debate. Great strategy, however, is essential: Every press release and fly-in is a…
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Short blurbTopics that will be addressed and the Featured Speakers Name Title Organization Certificate info goes here. If no certificate info... delete the entire row that this text box resides…
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Whether your organization is looking to change public sentiment about an issue or see important regulatory changes made, this workshop will help you launch the campaign needed to influence and…
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Shifting political winds foretell changes in the regulatory environment at all levels of government. In recent years, we’ve seen extensive regulatory activity, and uncertain political environments indicate this trend will…
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Communications plays an essential role in public affairs and advocacy campaigns. The messages your organization creates and how they are distributed to key stakeholders is pivotal in the success or…
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** We are at capacity for in-person registration. If you prefer to participate in-person please contact [email protected] to be placed on a waiting list** Public affairs professionals: Writing is critical…
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Earned media can position your organization as a thought leader in its industry. Are you prepared? Our media relations experts will equip you for working with journalists and assist you…
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This workshop will help you remain compliant while engaging in political involvement, PAC communications and advocacy online. Our political law and digital experts will help you navigate and interpret new…
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This year, in every statehouse and in the halls of Congress, every advocate is competing aggressively for time, attention and support. To amplify your message and increase your chances of…
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Building relationships with a diverse array of stakeholders is a critical component of public affairs success. And the first step to ensuring that success in working with them is to…
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When written and presented well, a speech can inspire action or convince your audience to support your cause. But many view the process of writing a speech as a daunting…
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Reporting on global public affairs initiatives is becoming more in-demand from senior leadership and the C-suite. It’s also one of the toughest internal challenges for many industry practitioners.Join the Council…
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How should global advocacy campaigns be incorporated into your organization’s strategic planning process? This workshop will focus on the basics of creating an international public affairs plan, defining a global…
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Issues tracking and management is a key pillar of a strong external affairs function. As with most things in public affairs, this process should be a mix of proactive engagement,…
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Complying with state and federal lobbying and PAC regulations is a critical component of any successful public affairs program. Ken Gross, one of the country’s most distinguished political law experts,…
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Looking for additional resources? Trying to justify line items in your government relations budget? Join us for this in-depth, two-hour workshop designed to give you the tools you need to…
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Whether you have a formal or informal approach to issues management, it is critical that you have some process to monitor, prioritize and manage issues. Whether your organization is facing…
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There are major differences between the LDA and the IRC in what must be tracked and reported (including grassroots advocacy), so understanding these differences will help you easily prevent costly…
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With your lobbying report due soon, it’s a good time to review your LDA filings thoroughly for accuracy and compliance with ethics rules and regulations. This is also a good…
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With your lobbying report due soon, it’s a good time to review your LDA filings thoroughly for accuracy and compliance with ethics rules and regulations. This is also a good…
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Communicating about public policy or social issues has become increasingly complex and organizations are struggling with crafting messages that can persuade the administration, Congress and a divided electorate.Join us for…
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GRI, DJSI, CDP, FTSE4Good, Good Guide, SASB, UNSDGs and the list goes on. As a public affairs, corporate social responsibility and/or sustainability professional you may know some of them better…
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In 2015, the United Nations adopted the plan, “Transforming our world: The 2030 Agenda for Sustainable Development.” Outlined in it are a set of 17 aspirational goals that speak to…
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Every successful advocacy strategy requires a keen focus on getting all stakeholders aligned and in agreement. Whether that’s managing the divergent agendas within a coalition, alliance or trade association membership…
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Don’t expect an end to the unexpected twists and turns of policymaking anytime soon, which means you need to be ready to advocate on any issue important to your company…
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Emerging industries are quickly re-shaping the economic and political landscape. From self-driving cars to alternative currency, to on-demand services and state-legal medical and recreational cannabis, governments, business, and industry have…
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Hyper-partisanship, midterm elections and high-stakes policy debates will be keeping government relations professionals on their toes. And success may be tied to having the right assets at the right time…
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You won’t look good in orange. Even the best strategies mean little if they’re not carried out ethically. Stay on the right side of the law by being aware of…
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Complying with state and federal lobbying and PAC regulations is a critical component of any successful public affairs program. Ken Gross, one of the country’s most distinguished political law experts,…
Read More