Public Affairs Mgmt Certificate Archives

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Workshop: Employee Engagement and Communications Strategy

Communications functions and goals can vary across divisions, leading to divergent messaging internally and externally. Organizations need internal ambassadors to work across different units to unify the dialogue. Our workshop…

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Compliance Workshop: Political Compliance Overview

Complying with state and federal lobbying and PAC regulations is foundational to a trusted and successful public affairs program. Ken Gross, one of the country’s most distinguished political law experts,…

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Workshop: Creating Effective CSR Partnerships

There are an abundance of ways in which your organization can give back to society, but you need the right team to make a meaningful impact. Effective partnerships will play…

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Workshop: Running a Global Advocacy Campaign

Learn or perfect the key steps in creating an international public affairs plan that moves your audience to action, including defining a global advocacy goal, building a strategic plan and…

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Compliance Workshop: Online and Social Media Compliance for PAC and Grassroots

Remain compliant while engaging in political involvement, PAC communications and advocacy online. Our political law and digital experts will help you understand what to do – and not to do…

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Webinar: Managing Global Consultants

Consultants often act as an “additional arm,” helping to overcome unexpected challenges and achieve strategic goals. Learn to get the most from your partners.This webinar will cover the essentials of…

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Workshop: Public Affairs Boot Camp

This workshop will provide your team a grounding in public affairs, both generally and from the perspective of companies and trade associations. Learn what organizations need and expect from an…

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Workshop: Aligning CSR with Business Priorities

Corporate Social Responsibility (CSR) isn’t just about being a good neighbor anymore. Embracing CSR is essential for organizations that want to compete for talent or market share. Employees want to…

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Workshop: Creative Ways to Have Impactful Federal and State Legislative Meetings

As advances in digital communications continue to increase online advocacy, sharing your advocacy message with legislators in person remains a powerful way to ensure your message isn’t lost in the…

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Public Affairs Leadership Summit

Good tactics are important: Writing a head-turning press release or conducting a fly-in that shifts a policy debate. Great strategy, however, is essential. Every press release and fly-in is a…

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Webinar: International Network Briefing: Global Business Trends

Every organization needs an international strategy that can quickly adjust to emerging opportunities and global political, economic and social threats. Join expert presenters and discuss how companies can predict and…

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Workshop: Speechwriting and Public Speaking

All the facts in the world won’t matter if the feeling’s not right. Speechwriters need to match the tone and language of the principal in order to create authentic prose.…

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Workshop: Sales and Negotiation Training

Public affairs is selling. Have you earned the right to close? Learn simple, proven sales and negotiating techniques from expert sales professionals, and how to apply those skills to working…

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Webinar: Government Relations Impact Series: Stakeholder and Coalition Engagement

Learn about government relations that wins over third-party stakeholders, sways lawmakers and secures votes in our Impact Series. Each webinar deep dives on a government relations effort that won a…

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Workshop: Proving Government Relations Value in Dollars and Cents

Bottom-line business value: That’s what interests your leadership most. Learn to demonstrate the value of public affairs work in the language and metrics of business – and get the support…

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Webinar: Managing and Hiring CSR Consultants

As organizations work to build out a comprehensive CSR program, it’s likely that they will need to work with consultant partners to bolster their capacity and expertise. Before taking that…

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Digital Media and Advocacy Summit

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Workshop: Thinking Like Organization Executives: Business Basics for PA

With every decision, your organization’s executives are thinking about the bottom line, satisfying investors or members, and staying ahead of the competition. What are you thinking about? Learn to think…

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Workshop: Strategic Corporate Foreign Policy

In today’s rapidly globalizing business environment, companies are seeing a greater need for a clear, strategic, corporate foreign policy. This term aligns the core competencies of public affairs, including government…

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Workshop: Storytelling for Advocacy

This workshop will approach storytelling with the goal of helping your organization put together stories that connect you to key stakeholders and make your organization stand out.Developing an effective advocacy…

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Compliance Workshop: Political Compliance Seminar

Complying with state and federal lobbying and PAC regulations is foundational to a trusted and successful public affairs program. Ken Gross, one of the country’s most distinguished political law experts,…

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Webinar: CSR Strategic Philanthropy

Many successful CSR programs contain a charitable giving plan. Even more, well-designed and executed philanthropic initiatives can help organizations better engage with their communities and improve reputations. What are the…

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Compliance Webinar: LD-2 and LD-203s

New Congress. First LDA filing. Don’t get on the Justice Department’s radar for the wrong reason. File right.Lobbying a new Congress often means engaging new registered lobbyists in your organization.…

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Compliance Webinar: State Lobbying Rules and Regulations

Be the team member who calls your boss with a legislative victory – not the one who calls and says the state ethics commission is on your case. Understand and…

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Webinar: Diversity and Inclusion in Public Affairs

As communities and organizations become more diverse, public affairs functions need team members who can authentically communicate with different segments of society. Without authenticity, teams will miss opportunities and the…

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Workshop: Persuasive Writing

“Tear down this wall.” “Yes we can.” People don’t spontaneously join an organization or speak out on an issue. It requires individuals that can concisely and convincingly convey how complex…

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Rescheduled Workshop: Issues Management, Mapping Challenges and Predicting Threats

Your public affairs team could work issues as they arise. Or the team could anticipate issues before they happen and work to minimize them before they become challenges. We’ll help…

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Workshop: CSR Measurement and Reporting

With dozens of standards and reporting metrics for CSR and sustainability efforts, it’s easy for organizations to suffer analysis paralysis. What metrics will resonate with senior leadership? What data needs…

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Webinar: Government Relations Impact Series: Best Practice Case Study

Learn about government relations that wins over third-party stakeholders, sways lawmakers and secures votes in our Impact Series. Each webinar deep dives on a government relations effort that won a…

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Workshop: Crisis Communications

Once the crisis hits, it’s too late. Proactive public affairs professionals should prepare now for the crisis that will eventually – and inevitably – come. Having a detailed crisis communications…

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Workshop: Managing the World: Best Practices for Global Public Affairs

Integrating global public affairs management best practices and trends is essential to making your function indispensable to your organization and strengthening your international presence. Join us for our annual workshop…

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Webinar: Measuring and Communicating the Value of Your PAC

Measuring your political efforts in a way that non-public affairs professionals can understand is critical in demonstrating the influence of your PAC on advancing your organization’s advocacy goals. Communicating the…

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Public Affairs Management Seminar

Good tactics are important: Writing a head-turning press release or conducting a fly-in that shifts a policy debate. Great strategy, however, is essential: Every press release and fly-in is a…

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State & Local Government Relations Conference

Short blurbTopics that will be addressed and the Featured Speakers Name Title Organization Certificate info goes here. If no certificate info... delete the entire row that this text box resides…

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Workshop: Planning and Managing Issue Advocacy Campaigns

Public Affairs Europe - Digital Marketing Advocacy

Whether your organization is looking to change public sentiment about an issue or see important regulatory changes made, this workshop will help you launch the campaign needed to influence and…

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Workshop: Regulatory Advocacy

Shifting political winds foretell changes in the regulatory environment at all levels of government. In recent years, we’ve seen extensive regulatory activity, and uncertain political environments indicate this trend will…

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Workshop: Strategic Communications for Public Affairs

Communications plays an essential role in public affairs and advocacy campaigns. The messages your organization creates and how they are distributed to key stakeholders is pivotal in the success or…

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Public Affairs Writing Workshop

** We are at capacity for in-person registration. If you prefer to participate in-person please contact [email protected] to be placed on a waiting list** Public affairs professionals: Writing is critical…

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Workshop: Media Training for Public Affairs

Earned media can position your organization as a thought leader in its industry. Are you prepared? Our media relations experts will equip you for working with journalists and assist you…

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Workshop: Online and Social Media Legal Compliance

This workshop will help you remain compliant while engaging in political involvement, PAC communications and advocacy online. Our political law and digital experts will help you navigate and interpret new…

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Workshop: Alliances and Coalitions

This year, in every statehouse and in the halls of Congress, every advocate is competing aggressively for time, attention and support. To amplify your message and increase your chances of…

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Workshop: Stakeholder Mapping

Building relationships with a diverse array of stakeholders is a critical component of public affairs success. And the first step to ensuring that success in working with them is to…

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Workshop: Speechwriting and Presentation Skills

When written and presented well, a speech can inspire action or convince your audience to support your cause. But many view the process of writing a speech as a daunting…

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Workshop: ROI of Global Public Affairs

Reporting on global public affairs initiatives is becoming more in-demand from senior leadership and the C-suite. It’s also one of the toughest internal challenges for many industry practitioners.Join the Council…

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Workshop: Strategic Planning for Global Advocacy

How should global advocacy campaigns be incorporated into your organization’s strategic planning process? This workshop will focus on the basics of creating an international public affairs plan, defining a global…

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Workshop: Global Issues Tracking

Issues tracking and management is a key pillar of a strong external affairs function. As with most things in public affairs, this process should be a mix of proactive engagement,…

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Workshop: Political Compliance Management (Part of the Political Management Forum)

Complying with state and federal lobbying and PAC regulations is a critical component of any successful public affairs program. Ken Gross, one of the country’s most distinguished political law experts,…

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Workshop: Measuring & Communicating the Value of Government Relations

Looking for additional resources? Trying to justify line items in your government relations budget? Join us for this in-depth, two-hour workshop designed to give you the tools you need to…

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Workshop: Issues Management Demystified

Whether you have a formal or informal approach to issues management, it is critical that you have some process to monitor, prioritize and manage issues. Whether your organization is facing…

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Compliance Training: Lobbying Compliance: LDA v. IRC Filing Methods

There are major differences between the LDA and the IRC in what must be tracked and reported (including grassroots advocacy), so understanding these differences will help you easily prevent costly…

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