Public Affairs Mgmt Certificate Archives

Webinar: Public Affairs in Central Europe

The public affairs profession is advancing in Central Europe, becoming increasingly sophisticated as the relationship between business and politics becomes more complex and challenging. Join us for a briefing that…

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Workshop: Thought Leadership

Everyone wants to be a “thought leader” — but few people and organizations succeed. That’s because real thought leaders gain credibility by lending their expertise to serve the public interest,…

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Virtual Workshop: Public Speaking and Speechwriting

You perform what you practice. Both experienced and novice speakers need strategies and tactics to help calm their nerves and deliver the best address. When it comes to writing for…

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Webinar: Public Affairs in Japan

The public affairs profession is just starting to gain traction in Japan. Join us for a briefing that will help define the landscape from a Japanese perspective, as well as…

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Virtual Workshop: Online and Social Media Compliance for PAC and Grassroots during COVID-19

June 16

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Webinar: Public Affairs in Canada

Join us for our annual briefing on Canada to learn more about the public affairs landscape, how it has changed over the last year and where it’s heading under the…

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Virtual Workshop: Persuasive Writing

Persuasion is a must in public affairs. In order to gain supporters and impact decision-makers, an organization needs individuals that can concisely and convincingly convey how complex policy issues affect…

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Virtual Workshop: Best Practices in Government Relations Organization & Budgeting

Have you ever wondered how other organizations structure their GR program and spending? Or if your team is set up for impact? These are important questions — your capacity for…

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Compliance Webinar: Managing Corporate Political Contributions

Benchmarking data shows 48% of responding corporations report making state-level corporate political contributions in states where it’s permissible. PAC professionals often manage their company’s state-level corporate contributions in addition to…

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Virtual Workshop: Aligning CSR with Business Priorities

June 10

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Webinar: Improving Internal Communications During Covid-19

May 27

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Compliance Webinar: LD-2 and LD-203s

The deadline for first quarter LDA filings is April 20. Join us to ensure you’re up-to-date on lobbying and compliance rules. We’ll also cover the best methods for managing and…

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Webinar: Public Affairs in Brazil

Join us for our annual briefing on Brazil to learn more about the public affairs landscape and how public affairs practitioners are adjusting to the political, social and economic challenges…

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Webinar: Public Affairs in Mexico

Join us for a briefing on Mexico to learn more about the public affairs landscape, how it has changed under President Andres Manuel Lopez Obrador and what to expect from…

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Workshop: Social Media for Advocacy

Whether you’re using Facebook, Twitter, Instagram, LinkedIn, Snapchat or the next big thing, social media is one of the most powerful tools in your advocacy toolbox. When leveraged effectively, social…

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Workshop: Crafting a Winning Digital Strategy

Whether you are tracking the effectiveness of digital ads, coordinating a multifaceted social media schedule or crafting hyper-targeted messages, building a winning digital campaign is complicated. We’ll help you make…

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Webinar: Creating and Deploying Mission, Vision and Value Statements

Mission, vision and value statements make up the cornerstone of your organization’s communications portfolio. Developed and deployed correctly, these assets can shape company perception with the public, create contrasts with…

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Webinar: Public Affairs in the EU

Join us for a briefing on the European Union to learn more about the public affairs landscape. This webinar will feature insights on government relations best practices in the EU.…

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Webinar: Lobbying During an Election Year

Election years are anything except business as usual, and your lobbying strategies should be planned accordingly. Hear tips and tricks to ensure your message isn’t lost in the noise.Our experts…

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Workshop: CSR Measurement and Reporting

With dozens of standards and reporting metrics, organizations need to determine what data they need to collect and analyze for an effective CSR strategy. Our workshop will show you how…

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Workshop: Managing Political Risk

There’s a policy threat on the horizon, and in order to protect your mission and bottom line, you need to ensure your internal stakeholders are prepared and understand what’s at…

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Workshop: Crisis Communications

Any organization without a crisis communications strategy is planning to fail. As more companies are asked to respond to political and social issues, organizations need to understand when, where and…

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Compliance Webinar: State Lobbying Rules and Regulations

Spend your time securing legislative victories – not dealing with the state ethics commission. Understand and abide by the newest laws and regulations governing lobbying and gift-giving to state lawmakers.Our…

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Workshop: Managing the World

Make your function indispensable and strengthen your international presence by keeping up with trends and best practices in global public affairs management – and putting them to work. Join us…

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CSR Network Book Club Kick-off

Please Join the Council and your colleagues in the sustainability and social responsibility space to share ideas, meet and build new professional relationships, and for a lively discussion of The Battle…

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Workshop: Diversity and Conscious Inclusion in Public Affairs

What happens to us and our public affairs teams when we operate with bias or a lack of inclusion, even if it’s unconscious? What perspectives do we miss? This workshop…

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Workshop: Stakeholder Mapping and Engagement

No advocacy agendas exist in a vacuum. Achieving success for your goals often requires understanding, and engaging all available stakeholders in your policy space.In this program, you’ll gain insight into:…

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Compliance Webinar: LDA versus IRC

It’s coming: The deadline for your organization to file lobbying reports using either the LDA or IRC method. The two systems have major differences in what’s tracked and reported. Understand…

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Workshop: Public Affairs Writing

Professionals writing for public affairs wear many hats: promoter, defender, explainer, and more. Without consistent practice and an ever-expanding toolkit, writers may find themselves falling short in their quest to…

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Workshop: Digital Rapid Response and Online Reputation Management

Crises happen – are you prepared? Organizations must quickly and effectively communicate online during state, local, federal and even international incidents – and that requires planning and practice.Does your organization…

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Workshop: Project Management for Public Affairs

Running a project doesn’t need to mean more work. Done right, it can mean less. Acquire and apply project management techniques for running public affairs initiatives.Public affairs work can get…

Kristin Hanley

Webinar: Getting the Most Out of State and Federal Contract Lobbyists

Did your consultants do what you hired them to do? Learn and hone the skills necessary to turn working relationships into results-driven partnerships – and consultants into an extension of…

Kristin Hanley

Workshop: Policy Impact Series: Regulatory Advocacy Boot Camp

A legislative body may pass a law, but regulators give the law its teeth. Learn and hone tested strategies and tactics for influencing regulation and rulemaking in a way that’s…

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Compliance Webinar: LD-2 and LD-203s

Quarter 3 report filing deadline is approaching. Don’t get on the Justice Department’s radar for the wrong reason. File right.As the trend towards increased compliance scrutiny continues, ensure you’re up-to-date…

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Workshop: Media Training

Reporters have a plan for every interview. Do you have a plan for them? Earned media can position you as a thought leader in your industry. A poorly executed media…

Kristin Hanley

Workshop: Strategic Communications

Public affairs and advocacy campaigns succeed or fail in no small part due to their communications strategy. What makes a successful campaign and what are the common obstacles to comprehensive…

Kristin Hanley

Workshop: Global Public Affairs in Numbers

Measuring impact is one of the biggest challenges public affairs professionals face; it’s also the one that matters most to senior executives. Learn to express ROI in a way management…

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Workshop: Global Issues Tracking

Ensure your global public affairs function has a local perspective and can identify, track and manage issues in key markets. This session will explore how organizations conceptualize, construct, execute and…

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Workshop: Employee Engagement and Communications Strategy

Communications functions and goals can vary across divisions, leading to divergent messaging internally and externally. Organizations need internal ambassadors to work across different units to unify the dialogue. Our workshop…

Kristin Hanley

Compliance Workshop: Political Compliance Overview

Complying with state and federal lobbying and PAC regulations is foundational to a trusted and successful public affairs program. Ken Gross, one of the country’s most distinguished political law experts,…

Kristin Hanley

Workshop: Creating Effective CSR Partnerships

There are an abundance of ways in which your organization can give back to society, but you need the right team to make a meaningful impact. Effective partnerships will play…

Kristin Hanley

Workshop: Running a Global Advocacy Campaign

Learn or perfect the key steps in creating an international public affairs plan that moves your audience to action, including defining a global advocacy goal, building a strategic plan and…

Kristin Hanley

Compliance Workshop: Online and Social Media Compliance for PAC and Grassroots

Remain compliant while engaging in political involvement, PAC communications and advocacy online. Our political law and digital experts will help you understand what to do – and not to do…

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Webinar: Managing Global Consultants

Consultants often act as an “additional arm,” helping to overcome unexpected challenges and achieve strategic goals. Learn to get the most from your partners.This webinar will cover the essentials of…

Kristin Hanley

Workshop: Public Affairs Boot Camp

This workshop will provide your team a grounding in public affairs, both generally and from the perspective of companies and trade associations. Learn what organizations need and expect from an…

Kristin Hanley

Workshop: Aligning CSR with Business Priorities

Corporate Social Responsibility (CSR) isn’t just about being a good neighbor anymore. Embracing CSR is essential for organizations that want to compete for talent or market share. Employees want to…

Kristin Hanley

Workshop: Creative Ways to Have Impactful Federal and State Legislative Meetings

As advances in digital communications continue to increase online advocacy, sharing your advocacy message with legislators in person remains a powerful way to ensure your message isn’t lost in the…

Kristin Hanley

Public Affairs Leadership Summit

Good tactics are important: Writing a head-turning press release or conducting a fly-in that shifts a policy debate. Great strategy, however, is essential. Every press release and fly-in is a…

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Webinar: International Network Briefing: Global Business Trends

Every organization needs an international strategy that can quickly adjust to emerging opportunities and global political, economic and social threats. Join expert presenters and discuss how companies can predict and…