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Emma Yingst

Emma Yingst
Events Assistant
202.787.5973 | email

Apr 21
A successful global public affairs strategy requires the coordination of many moving pieces. From defining key issues and stakeholders, to planning international campaigns, to determining metrics and management across cultures and geographies, you need a smart framework. This workshop will provide strategic insights, examples and practical tips on the fundamentals of creating, implementing and managing a global public affairs plan. This program is eligible for 2 Core credits toward the Certificate in Public Affairs Management.
Apr 21
The state of our country and world demands an intentional focus on environmental, social and governance (ESG) matters grounded in transparency and accountability. As companies become more responsive to these demands, they need to provide reports with data-driven metrics, compelling messaging and clear goals. This program is eligible for 2 elective credits toward the Certificate in PAC & Grassroots Management and 2 specialization credits toward the Certificate in Government Relations and Lobbying and 2 elective credits toward the Certificate in Public Affairs Management.
Apr 27
Want to expand your expertise and elevate your advocacy strategies for Congress? Join us for this deep dive into the workings of the U.S. House of Representatives. Our experts will provide an in-depth overview of the processes, procedures, and key committees of the House, as well as trends to expect from the current class. This program is eligible for 2 Elective credits toward the Certificate in PAC & Grassroots Management 2 Specialization credits toward the Certificate in Government Relations and Lobbying and 2 Elective credits toward the Certificate in Public Affairs Management.
Apr 27
The attempted insurrection at the U.S. Capitol on January 6, 2021, was an unprecedented event that led many companies and associations to re-examine their political contribution strategies and actions. In order to help organizations in their review processes, the Public Affairs Council has developed recommendations and a sample framework that can be used to manage political involvement decision-making now and in the future. Join us for a conversation about the path forward for PACs and advice on how to best utilize this newest PAC resource. This program is eligible for 1 PAC credit toward the Certificate in PAC & Grassroots Management and 1 Elective credit toward the Certificate in Public Affairs Management.
Apr 29
Complying with state and federal lobbying and PAC regulations is foundational to managing a trusted and successful public affairs program. Ken Gross, one of the country’s most distinguished political law experts, will provide a full day, deep dive of the top legal and compliance issues affecting lobbyists, PAC professionals and grassroots practitioners. This program is eligible for 3 Compliance credits toward the Certificate in PAC & Grassroots Management, 3 Compliance credits toward the Certificate in Government Relations and Lobbying and 3 Compliance credits toward the Certificate in Public Affairs Management.
May 06
Does your PAC program need an overhaul? More organizations are successfully rebranding and relaunching their PACs to better engage existing donors as well as attract prospective members. During this workshop, we’ll explore where to start when either launching a PAC or overhauling an existing program’s operations and activities. Hear from practitioners that have rebranded their logo, materials, messaging and more to reinvigorate their PACs. This program is eligible for 2 PAC Specialization credits toward the Certificate in PAC & Grassroots Management and 2 Elective credits toward the Certificate in Public Affairs Management.
May 11
Bottom-line business value: That’s what interests your leadership most. Learn to demonstrate the impact of public affairs work in the language and metrics of business – and get the support and recognition your functions need and deserve. We will also share tools for demonstrating why government relations is an essential part of navigating the COVID-19 crisis. This program is eligible for 2 Grassroots Credits toward the PAC & Grassroots Management Certificate, 2 Specialization credits toward the Certificate in Government Relations and Lobbying and 2 Core Credits toward the Certificate in Public Affairs Management.
May 11
Persuasion is a must in public affairs. To gain supporters and impact decisionmakers, it’s essential to convey complex policy issues to both the public and policymakers. Our persuasive writing workshop will show you how to produce content that can engage supporters, inspire action and sway undecideds. This program is eligible for 2 Elective credits toward the Certificate in PAC & Grassroots Management, 2 Specialization credits toward the Certificate in Government Relations & Lobbying, and 2 Elective credits toward the Certificate in Public Affairs Management.
May 12
No matter your advocacy audience, personalizing a cause or a mission makes messages more meaningful. Your base is made up of individuals, each with their own unique story to share. These voices can emphasize the importance of your legislative priorities and the need for action or change. Join us to gain a greater understanding of how to utilize storytelling to enhance your advocacy efforts and reach your goals. This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management and 2 elective credits toward the Certificate in Public Affairs Management.
May 18
When our charitable sector thrives, so do our communities. Amplifying the work of nonprofits and foundations through partnerships propels our society forward. In this workshop, we will cover strategies for reaching out and supporting the work of the charitable sector. This program is eligible for 2 elective credits toward the Certificate in PAC & Grassroots Management and 2 specialization credits toward the Certificate in Government Relations and Lobbying and 2 elective credits toward the Certificate in Public Affairs Management.
May 19
Employees, stakeholders and the public are asking more of corporations and associations when it comes to corporate citizenship. This includes using government affairs resources, like grassroots, to advance social justice, equality, fair elections, living wages, immigration reform and a host of other social causes. Join us for a workshop addressing how to use grassroots advocacy to advance a wide range of non-business issues. This program is eligible for 2 Grassroots credits toward the Certificate in PAC & Grassroots Management, 2 Specialization credits toward the Certificate in Government Relations and Lobbying and 2 Elective credits toward the Certificate in Public Affairs Management.
May 27
Whether you are a two-person communications shop or have 200 communicators around the globe, this webinar will help you modernize this key function. Media relations, digital, creative, strategic, all require specialized strategies, skills and human talent. Join us for the webinar and learn how to leverage both internal and external resources to maximize your effectiveness. This program is eligible for 1 Core credit toward the Certificate in Public Affairs Management.
Jun 08
Set your organization up for success, public favorability and a positive image. A smart media relations strategy can help you land well placed articles, foster open dialogue with journalists or even see your company trending on a news source’s Twitter feed. Sign up for this workshop to learn the do’s and don’ts of media relations for public affairs. This program is eligible for 2 Grassroots credits toward the Certificate in PAC & Grassroots Management and 2 Elective credits toward the Certificate in Public Affairs Management.
Jun 09
Does your PAC program need an overhaul? More organizations are successfully rebranding and relaunching their PACs to better engage existing donors as well as attract prospective members. During this workshop, we’ll explore where to start when either launching a PAC or overhauling an existing program’s operations and activities. Hear from practitioners that have rebranded their logo, materials, messaging and more to reinvigorate their PACs.
Jun 10
Developing a smart governance structure for your PAC is more important than ever as corporate political involvement and social activism continue to intersect. Engaged PAC boards comprised of individuals passionate about the PAC, strong bylaws that guide your activities as well as contribution criteria fostering equity and inclusion will strengthen your organization’s political programs for years to come. Join us to hear how corporate and association PACs are re-evaluating their governance function and contribution criteria to promote transparency and organizational values. This program is eligible for 2 PAC credits toward the Certificate in PAC & Grassroots Management and 2 Elective credits toward the Certificate in Public Affairs Management.
Jun 15
Each year thousands of companies open their doors to youth talent. However, far too often, the talent pools lack diversity. Expanding access to opportunity through shifting practices around recruitment, marketing and pay is essential to building a more equitable workforce. Join us for a discussion on methods for developing and sustaining equitable paths for junior talent. This program is eligible for 1 Elective credit toward the Certificate in PAC & Grassroots Management and 1 Elective credit toward the Certificate in Public Affairs Management.
Jun 22
The leading annual event for digital comms and advocacy professionals. Hear new strategies, and case studies for energizing grassroots and policy campaigns. This program is eligible for 3 grassroots credits toward the Certificate in PAC and Grassroots Management, 3 specialization credits toward the Certificate in Government Relations and Lobbying and 3 elective credits to the Certificate in Public Affairs Management.
Jun 29
2020 presented new challenges for all aspects of PAC management, especially fundraising. During this two-part workshop, we will dive into what makes a successful solicitation campaign and how to create a unique plan that can withstand changes and unexpected circumstances. This program is eligible for 3 PAC credits toward the Certificate in PAC & Grassroots Management and 3 Elective credits toward the Certificate in Public Affairs Management.
Jun 30
In an uncertain and globalized world, global public affairs leaders need to act strategically and have a keen understanding of business risks and the socio-political environment. This half-day seminar will provide an overarching perspective on how to identify, assess, communicate and manage global risks. You’ll hear from public affairs peers, academics and corporate leaders. This program is eligible for 2 Core credits towards the Certificate in Public Affairs Management.
Jul 14
As every state government relations professional knows, states are often where policy change happens first. One state’s legislation can quickly inspire other states to follow suite, creating even larger impacts across the country. Join us to learn how to demonstrate the importance of state government relations to your corporate and association leadership.
Jul 27
Are you surfacing the innovative ideas of your employee resource groups (ERGs)? Harnessing the suggestions and experience of your ERGs will empower and engage staff as well as advance your organizational goals. Join us for a conversation on how ERGs can be effective partners in your advocacy initiatives. This program is eligible for 1 Elective credits toward the Certificate in PAC & Grassroots Management, 1 Specialization credit toward the Government Relations and Lobbying Certificate and 1 Elective credits toward the Certificate in Public Affairs Management.
Aug 03
Communicating in a digital world to employees, members or key stakeholders across geographic areas can be quite the challenge. During this workshop, you will learn how to plan, run and execute best-in-class internal and external communications campaigns. This program is eligible for 2 Specialization credits toward the Certificate in Government Relations and Lobbying and 2 Elective credits toward the Certificate in Public Affairs Management.
Aug 10
According to Council Benchmarking data, PAC charitable match has consistently been ranked as one of the top PAC incentives to motivate and grow participation. As scrutiny of PACs has increased and community need has grown, PAC match programs are becoming even more valuable. Hear from experts how they operate their programs and incorporate charitable incentives into their overall strategy for PAC growth and engagement. This program is eligible for 2 PAC credits toward the Certificate in PAC & Grassroots Management and 2 Elective credits toward the Certificate in Public Affairs Management.
Aug 18
Do you have an inclusive advocacy program? Integrating diverse voices in your advocacy strategies will ensure your legislative priorities reflect all communities. Join us for a discussion on the importance of including a broad spectrum of perspectives when developing your agenda. This program is eligible for 2 Elective credits toward the Certificate in PAC & Grassroots Management, 2 Specialization credits toward the Certificate in Government Relations and Lobbying and 2 Elective credits toward the Certificate in Public Affairs Management.
Aug 24
Silos are easy. Coordination is hard. While you’re doing the on-the-ground and behind-the-scenes policy work, your communications department is often tasked with sharing your story with the public. How can you improve coordination to ensure unity in external messaging? If you’re looking for ways to create better flow so your messaging to all stakeholders carries maximum value, our experts have you covered!
Sep 01
Have you ever wondered how other organizations structure their GR program and spending? Or if your team is set up for impact? These are important questions — your capacity for success is determined by the strength of your infrastructure. Whether you are just starting a government relations program, growing your team or benchmarking your department against other best –in-class organizations, this workshop is for you. We will walk you through top industry programs and key components for maximizing success. This program is eligible for 2 Grassroots specialization credits towards the Certificate in PAC & Grassroots Management, 3 Specialization credits toward the Certificate in Government Relations and Lobbying and 2 Core credits towards the Certificate in Public Affairs Management.
Sep 14
Webinar exploring the public affairs landscape in Mexico and the neighborhood (Central America), what are the main trends impacting companies operating in the region, and tips for public affairs professionals operating in/with Mexico and Central America. This program is eligible for 1 elective credits toward the Certificate in Public Affairs Management.
Sep 14
All the facts in the world won’t matter if the feeling’s not right. Speechwriters need to match the tone and language of the principal to create authentic prose; and public speakers need to understand that every message has a time and a place. Join us for a webinar to learn the basics of speechwriting. This program is eligible for 1 Grassroots specialization credit toward the Certificate in PAC & Grassroots Management and 1 Elective credit toward the Certificate in Public Affairs Management.
Sep 15
Whether you’re using Facebook, Twitter, LinkedIn or trying new platforms like TikTok, social media is one of your most powerful advocacy tools. When leveraged effectively, social media can create opportunities to find, reach and engage advocates, recruit supporters and connect with policymakers. This program is eligible for 3 Elective credits toward the Certificate in PAC & Grassroots Management and 3 Elective credits toward the Certificate in Public Affairs Management.
Sep 21
Where does your organization stand on political and social issues? Consumers, employees, stakeholders and activists are looking to corporate America to lead on major social issues. This workshop will explore the evolving role of companies and brands, including effectively and authentically integrating corporate social responsibility and corporate social justice efforts into every facet of the organization. This program is eligible for 2 Elective credits toward the Certificate in PAC & Grassroots Management, 2 Specialization credits toward the Certificate in Government Relations and Lobbying and 2 Elective credits toward the Certificate in Public Affairs Management.
Sep 22
Measuring and reporting on your global public affairs work in a way that senior management understands is critical to communicating effectively the impact of your function and garner internal support. Join this virtual workshop to learn strategies, practical insights and best practices in capturing the ROI of your global role. This program is eligible for 2 Core credits toward the Certificate in Public Affairs Management.
Sep 23
Your advocates are the heart and soul of your grassroots program. To make an impact and expand your outreach, advocates not only need motivation to get involved but also the right tools and resources. Join us and learn how to connect with, engage and focus the efforts of your advocates to achieve your policy goals. This program is eligible for 2 Grassroots credits toward the Certificate in PAC & Grassroots Management and 2 Elective credits toward the Certificate in Public Affairs Management.
Oct 06
Complying with state and federal lobbying and PAC regulations is foundational to managing a trusted and successful public affairs program. Ken Gross, one of the country’s most distinguished political law experts, will provide a full day, deep dive of the top legal and compliance issues affecting lobbyists, PAC professionals and grassroots practitioners. This program is eligible for 3 Compliance credits toward the Certificate in PAC & Grassroots Management, 3 Compliance credits toward the Certificate in Government Relations and Lobbying and 3 Compliance credits toward the Certificate in Public Affairs Management.
Oct 13
It’s coming: the deadline for your organization to file lobbying reports using either the LDA or IRC method. We’ll cover the major differences between what’s tracked and reported in the two systems and how to navigate which method is appropriate for your organization. This program is eligible for 1 compliance credit toward the Certificate in PAC & Grassroots Management and 1 compliance credit toward the Certificate in Public Affairs Management.
Oct 13
Do you have a strong reputation management plan in place? Maintaining a strong brand requires meaningful engagement with internal and external stakeholders, as well as message alignment across your communication channels. Stay on the pulse of possible reputation risks and build a brand that’s ready to weather any challenges that may arise. This program is eligible for 3 Core credits towards the Certificate in Public Affairs Management.
Nov 10
Usually hundreds of pages long, analyzing the potential impact of a Congressional bill on your industry is often a challenging but essential task. Our experts will share tips for making the process easier, as well as outline ways to effectively communicating that impact to internal and external stakeholders to get the engagement you need to succeed.
Nov 10
Oversight and investigations are a central component of any legislature. These events can be a positive opportunity for well-prepared organizations and a disaster for those that aren’t. Hear how our expert panelists have used legislative and regulatory committee testimony to impact policy debates and burnish thought leadership credentials, while also avoiding missteps under oath. This program is eligible for 2 Specialization credits toward the Certificate in Government Relations & Lobbying and 2 Core credits toward the Certificate in Public Affairs Management.
Nov 17
Rulemaking is an essential part of the lawmaking process, and often overlooked as an important advocacy tool at the state level. Every state handles the regulatory process differently! Join us to hear strategies for navigating and influencing this complex but increasingly important landscape. This program is eligible for 2 Grassroots credits toward the Certificate in PAC & Grassroots Management, 2 Specialization credits toward the Certificate in Government Relations and Lobbying and 2 Core credits toward the Certificate in Public Affairs Management.
Nov 17
Congress may pass a law, but regulators give the law its teeth. Learn and hone tested strategies and tactics for influencing federal regulation and rulemaking in a way that drives forward the goals of your organization. This program is eligible for 2 Grassroots credits toward the Certificate in PAC & Grassroots Management, 2 Specialization credits toward the Certificate in Government Relations and Lobbying and 2 Core credits toward the Certificate in Public Affairs Management.
Nov 18
Identifying, tracking and managing issues effectively in key markets is critical for success in global public affairs. But sorting through large amounts of data, being proactive and staying ahead of the curve requires a carefully designed process. Join this workshop to hear from peers on best-in-class approaches, tools and case studies that will help you set up an issues tracking process that works for your team and your organization. This program is eligible for 2 Specialization credits toward the Certificate in Government Relations and Lobbying and 2 Core credits toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Nov 18
Mapping and engaging effectively with a diverse set of external stakeholders and audiences can make or break an organization’s global public affairs efforts. But in an increasingly complex international landscape, this process is as critical as it is challenging. Join this workshop to hear strategic insights and proven methods for identifying global stakeholders as well as building and maintaining partnerships. This program is eligible for 2 Specialization credits toward the Certificate in Government Relations and Lobbying and 2 Elective credits toward the Certificate in Public Affairs Management.
Nov 30
We’re laying the groundwork of public affairs, from both a high-level perspective and the viewpoint of companies and associations. Join us for a crash course on the core roles and responsibilities of public affairs teams, allowing you to better understand and serve internal and external audiences, clients and partners. This program is eligible for 3 Elective credits toward the Certificate in PAC & Grassroots Management, 3 Specialization credits toward the Certificate in Government Relations and Lobbying and 3 Core credits toward the Certificate in Public Affairs Management.
Dec 01
It was the best of times, it was the worst of times. It was a Congressional fundraising event. This webinar will take you through the written and unspoken rules of candidate fundraisers and tips and tricks to build relationships and advance your goals. This program is eligible for 1 Elective credit toward the Certificate in PAC & Grassroots Management, 1 Specialization credit toward the Certificate in Government Relations and Lobbying and 1 Core credit toward the Certificate in Public Affairs Management.
Dec 02
Peer-to-peer is one of the most successful solicitation strategies for PACs and a wonderful way to promote community. However, peer-to-peer programs aren’t built overnight — you need structure and consistency to achieve results. Learn from experts who have experienced great success with peer-to-peer and explore the do’s and don’ts for this type of solicitation campaign. This program is eligible for 2 PAC credit towards the Certificate in PAC & Grassroots Management and 2 elective credits towards the Certificate in Public Affairs Management.
Dec 08
The final year-end deadline for 2020 LDA filings is January 20. Join us to ensure you’re up-to-date on lobbying compliance rules. We’ll also give you tips and tricks for managing and tracking activities to avoid scrambling to gather last-minute information. This program is eligible for 1 compliance credit toward the Certificate in PAC & Grassroots Management and 1 compliance credit toward the Certificate in Public Affairs Management.