A crisis is a matter of if, not when. Many public affairs professionals have found themselves handling crisis response amid COVID-19. What can organizations do to ensure that the damage done doesn’t linger? How can companies come back stronger after an incident? Our webinar will detail how to assess the impact of a crisis, determine an appropriate course of action, and measure how an event and its response have affected organizational reputation. This program is eligible for 1 Elective credit toward the Certificate in PAC & Grassroots Management and 1 Elective credit toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.
The global pandemic has changed how we communicate in many ways, but most importantly it has changed what organizations need to communicate to stakeholders in order to retain trust and reputation. People around the world have shut themselves in due to the fear of getting sick, while at the same time feeling the desire to get out and do the things they used to do. How can organizations navigate that conflict and assure people that their company is operating safely?
Master the key elements of grassroots program management. This boot camp will show you the many resources available to grassroots professionals, the tactics deployed by top programs and how to put it all together in order to win. This program is eligible for 2 Grassroots credits towards the Certificate in PAC & Grassroots Management and 2 Elective credits towards the Certificate in Public Affairs Management.
Running a successful PAC is like running a small business. Beyond day-to-day demands, PAC professionals juggle fundraising, donor outreach, communication and political strategy, and governance structures. Whether you’re a seasoned manager looking for a refresh of the fundamentals or new to the industry and seeking the lay of the land, learn the key components of successful PAC management. This program is eligible for 2 PAC credit towards the Certificate in PAC & Grassroots Management and 2 Core credits towards the Certificate in Public Affairs Management.
Whether you're leading a virtual conference or being interviewed from your home by a broadcast journalist, it's time you step up your video streaming production. Join us for a webinar where you will learn the best practices for video streaming and how to set up a home studio that will greatly improve your sound, video and overall production quality. This program is eligible for 1 Grassroots credit toward the Certificate in PAC & Grassroots Management, 1 Specialization credit toward the Certificate in Government Relations and Lobbying and 1 Elective credit toward the Certificate in Public Affairs Management.
Complying with state and federal lobbying and PAC regulations is foundational to managing a trusted and successful public affairs program. Ken Gross, one of the country’s most distinguished political law experts, will provide a full day, deep dive of the top legal and compliance issues affecting lobbyists, PAC professionals and grassroots practitioners. This program is eligible for 3 Compliance credits toward the Certificate in PAC & Grassroots Management, 3 Compliance credits toward the Certificate in Government Relations and Lobbying and 3 Compliance credits toward the Certificate in Public Affairs Management.
As every state government relations professional knows, states are where your work can have the greatest effect. We also know that the impact of policies in one state create much bigger waves of change. But how do you demonstrate this to leadership outside your team? This program is eligible for 2 Specialization credits toward the Certificate in Government Relations and Lobbying and 2 Core credits towards the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Your organization can give back to society in an abundance of ways, but you need the right team to make a meaningful impact. Effective partnerships play a key role in any organization’s push to develop or enhance a CSR profile. Our workshop will show you how to locate and engage partners in order to achieve your CSR goals. This program is eligible for 2 elective credits toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
PAC charitable match is consistently ranked one of the most effective fundraising techniques in the Council’s Corporate PAC Benchmarking Report. Are you getting the most out of your program? Whether you’re looking to take PAC match to the next level or exploring launching a new program, this workshop will show you how to get there. This program is eligible for 2 PAC credit towards the Certificate in PAC & Grassroots Management.
Silos are easy. Coordination is hard. Through best practices and case studies of success, we will look at ways to help state and federal advocacy teams improve communication and coordination, working better together to achieve your organization’s missions. This program is eligible for 1 Elective credit toward the Certificate in PAC & Grassroots Management, 1 Specialization credit toward the Certificate in Government Relations and Lobbying and 1 Core credit toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.
Reporters have a plan for every interview. Do you have a plan for going on the record? Earned media can position you as a thought leader in your industry. A poorly executed media appearance can negatively impact reputation and the bottom line. Our media relations experts will equip you with a plan to improve coverage, minimize mistakes, and develop a training program for key spokespeople. This program is eligible for 2 Elective credits towards the Certificate in PAC and Grassroots Management, 2 Specialization credits toward the Certificate in Government Relations and Lobbying and 2 Elective credits towards the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 3 credits toward your CAE application or renewal professional development requirements.
Have you ever wondered how other organizations structure their GR program and spending? Or if your team is set up for impact? These are important questions — your capacity for success is determined by the strength of your infrastructure. Whether you are just starting a government relations program, growing your team or benchmarking your department against other best –in-class organizations, this workshop is for you. We will walk you through top industry programs and key components for maximizing success. This program is eligible for 2 Grassroots specialization credits towards the Certificate in PAC & Grassroots Management, 3 Specialization credits toward the Certificate in Government Relations and Lobbying and 2 Core credits towards the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 3 credits toward your CAE application or renewal professional development requirements.
Help your organization improve its image, reach policymakers and change influential minds with high-impact digital advertising. Advances in advertising technology let you target unique audiences, reach new supporters and measure results with accuracy. Hear from the top experts at social media, news and advertising companies during this in-depth, full-day training. This program is eligible for 3 Grassroots credits towards the Certificate in PAC & Grassroots Management and 2 Elective credits towards the Certificate in Public Affairs Management.
Any successful CSR program will contain a charitable giving plan, but what are the structural, budgetary and strategic priorities organizations need to evaluate before, during and after launch? How can firms start or enhance philanthropic ventures that move beyond short-term projects and instead leverage their sources of expertise to make a long-term impact on society? Well-designed philanthropic initiatives can help organizations more effectively engage with their communities and bolster reputation. This workshop will explore current best practices to help organizations maximize charitable impact. This program is eligible for 2 elective credits towards the Certificate in Public Affairs Management as well as 2 elective credits towards the Certificate in PAC and Grassroots Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
An essential gathering for public affairs professionals looking to advance public policy at the state and local levels. Hear from top legislative strategists, political journalists, state/local policy experts and leading advocacy professionals.
The Federal Election Commission requires trade association PACs to obtain prior approval from corporate members before soliciting them for PAC support, creating unique challenges in growing PAC programs. These requirements also introduce additional compliance considerations that can affect many areas of your PAC’s activities and campaigns. Join us to gain an overview of the complex compliance requirements facing association PACs. This program is eligible for 2 compliance credit towards the Certificate in PAC & Grassroots Management and 2 compliance credits towards the Certificate in Public Affairs Management.
The deadline for third quarter LDA filings is October 20. Join us to ensure you’re up-to-date on lobbying and compliance rules. We’ll also cover the best methods for managing and tracking activities to avoid scrambling to gather last-minute information. This program is eligible for 1 Compliance credit toward the Certificate in PAC & Grassroots Management, 1 Compliance credit toward the Certificate in Government Relations and Lobbying and 1 Compliance credit toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.
Society expects organizations to be more upfront about their stances on policy and social issues than ever before. Campaigns around these topics often succeed or fail due to their communications strategy. What makes a successful campaign and what are the common obstacles to comprehensive communications plans? Our experts will show you how to develop initiatives that are unified across internal divisions and make an impact. This program is eligible for 2 PAC credits towards the Certificate in PAC & Grassroots Management, 2 Specialization credits toward the Certificate in Government Relations and Lobbying and 2 Elective credits towards the Certificate in Public Affairs Management.
A strong peer-to-peer program is one of the best ways to grow PAC receipts, recruit new members and create excitement around PAC engagement. According to the Council’s Corporate and Association PAC Benchmarking Reports, peer-to-peer PAC solicitations are consistently among the most effective fundraising methods. Is your PAC program developing and leveraging its champions? This program is eligible for 2 PAC credit towards the Certificate in PAC & Grassroots Management and 2 elective credits towards the Certificate in Public Affairs Management.
Complying with state and federal lobbying and PAC regulations is foundational to managing a trusted and successful public affairs program. Ken Gross, one of the country’s most distinguished political law experts, will provide a full day, deep dive of the top legal and compliance issues affecting lobbyists, PAC professionals and grassroots practitioners. This program is eligible for 3 Compliance credits toward the Certificate in PAC & Grassroots Management, 3 Compliance credits toward the Certificate in Government Relations and Lobbying and 3 Compliance credits toward the Certificate in Public Affairs Management.
Whether you’re trying to make a compelling advocacy case on Capitol Hill or just explaining the importance of your company, at this two-hour workshop will, we’ll discuss from what it takes to build a successful storytelling campaign. This program is eligible for 2 Grassroots credits toward the Certificate in PAC & Grassroots Management, 2 Specialization credits toward the Certificate in Government Relations and Lobbying and 2 Elective credits toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Benchmarking data shows 48% of responding corporations report making state-level corporate political contributions in states where it’s permissible. PAC professionals often manage their company’s state-level corporate contributions in addition to the PAC. This workshop will cover strategies for managing compliant PAC and political giving across jurisdictions and determining where to focus your corporate dollars. This program is eligible for 2 PAC specialization credits towards the Certificate in PAC & Grassroots Management and 2 Core credits towards the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Now more than ever, there are numerous sources of data available to help assist your advocacy efforts. If you have convincing and compelling data, it can assist in your efforts to engage policy staffers, reporters, supporters, and elected officials. Join us to lean how to create meaningful data visualization pieces on your organization’s website or social media accounts. This program is eligible for 1 Grassroots credit toward the Certificate in PAC & Grassroots Management, 1 Specialization credit toward the Certificate in Government Relations and Lobbying and 1 Elective credit toward the Certificate in Public Affairs Management.
Ensure your global public affairs function can identify, track and manage issues in key markets. Join the Council to learn how organizations conceptualize, construct, execute and assess their issues management and tracking plan. This program is eligible for 2 Specialization credits toward the Certificate in Government Relations and Lobbying and 2 Core credits toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Stakeholders and key influencers can make or break your public affairs efforts. How do you keep track and manage your relationships on a global scale? This program is eligible for 2 Specialization credits toward the Certificate in Government Relations and Lobbying and 2 Elective credits toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Congress may pass a law, but regulators give the law its teeth. Learn and hone tested strategies and tactics for influencing federal regulation and rulemaking in a way that drives forward the goals of your organization. This program is eligible for 2 Grassroots credits toward the Certificate in PAC & Grassroots Mangement, 2 Specialization credits toward the Certificate in Government Relations and Lobbying and 2 Core credits toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 3 credits toward your CAE application or renewal professional development requirements.
Rulemaking is an essential part of the lawmaking process, and often overlooked as an important advocacy tool at the state level. Every state handles the regulatory process differently! Join us to hear strategies for navigating and influencing this complex but increasingly important landscape. This program is eligible for 2 Grassroots credits toward the Certificate in PAC & Grassroots Management, 2 Specialization credits toward the Certificate in Government Relations and Lobbying and 2 Core credits toward the Certificate in Public Affairs Management.
Quantifying your work and getting in-house buy-in is often half of the battle for global public affairs functions. This program is eligible for 2 Elective Credits toward the Certificate in Public Affairs Management.
Public affairs writers wear many hats: promoter, defender, explainer and more. Without consistent practice and an ever-expanding toolkit, writers may find themselves falling short in their quest to advance their coalition or cause. Our public affairs writing workshop will teach you how to improve your prose and burnish your thought leadership credentials. This program is eligible for 3 elective credits toward the Certificate in PAC & Grassroots Management and 3 elective credits toward the Certificate in Public Affairs Management.
Don’t settle for the same old infographic; craft award-winning content. Good creative content can spur action, move policymakers and enhance your advocacy programs. Attendees will explore free and paid design tools to make visual content like Twitter cards, GIFs and infographics. This program is eligible for 3 Elective credits towards the Certificate in PAC & Grassroots Management and 3 Elective credits towards the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 5 credits toward your CAE application or renewal professional development requirements.
Now more than ever, your internet presence can make or break you and there are a lot of new “rules” to navigate in order to preserve your reputation as an organization. Your online presence is a major part of your brand now, so it is important to stay tuned into what your audience needs. This program is eligible for 2 Grassroots credits towards the Certificate in PAC & Grassroots Management and 2 Elective credits towards the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Digital is the quickest way to reach people and it is also becoming the most effective method. However, it can be difficult to prove its value to your board or leadership, yet there are a number of key metrics and ways to prove its importance. This program is eligible for 2 Grassroots credits towards the Certificate in PAC & Grassroots Management and 2 Elective credits towards the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Join us for our annual briefing on China to learn more about the public affairs landscape and how to adjust your strategy to the nuances of the current political and economic environment. This program is eligible for 1 elective credit toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.
Hiring a consultant lobbyist is a significant financial investment and can put your reputation on the line. Often, finding the right the firm or practitioner for you can be a complex task. We’ll help you prepare for a successful 2021 by walking you through the ins and outs of hiring, assessing and managing contract lobbyists. This program is eligible for 2 Specialization credits toward the Certificate in Government Relations and Lobbying and 2 Core credits toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
As attention spans grow shorter, PAC and advocacy professionals must get more creative with how they speak to their audiences. Learn to create captivating and persuasive visuals, such as videos and infographics, to inform and excite your eligible community. Whether you need to distill complex data or put a visual spin on your program ideas, we’ll help you envision and produce material that concisely explains the role of your PAC and boosts involvement. This program is eligible for 2 PAC specialization credits towards the Certificate in PAC & Grassroots Management and 2 Core credits towards the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
It’s coming: The deadline for your organization to file lobbying reports using either the LDA or IRC method. The two systems have major differences in what’s tracked and reported. Understand the differences now. This program is eligible for 1 Compliance credit toward the Certificate in PAC & Grassroots Management, 1 Compliance credit toward the Certificate in Government Relations and Lobbying and 1 Compliance credit toward the Certificate in Public Affairs Management.
