There’s never been a more important time for your organization to have a strategic issues management process in place. Large-scale crises like the current COVID-19 pandemic show just how critical it is to be prepared. Join us to learn how your public affairs team can anticipate issues – even the really big ones – and tackle them before they become bigger challenges.
Everyone’s work lives have been impacted by the global COVID-19 health crisis, your association now has to continuously provide the best information and guidance to your members. The current situation has highlighted the importance of a crisis communications plan for associations whose members are currently heavily relying on them as a trusted resource. This program is eligible for 1 Grassroots credit toward the Certificate in PAC & Grassroots Management and 1 Core credit toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.
Voter education and GOTV efforts are bedrock to PAC and grassroots programs, but the current COVID-19 quarantine conditions create what might seem like an impossible hurdle. You’ll learn tried-and-true strategies, successful communication methods such as social media and how organizations are elevating their GOTV strategies in 2020, plus how you can pivot your plan during times of quarantine and other crises.
Embracing CSR is essential for organizations that want to compete for talent or market share, and employees want to work for organizations that have social purpose. It’s also how organizations can shift operations and find partners to fight back against a deadly pandemic. This workshop will show you how to embrace CSR to improve your company, employee engagement and the environment in which your firm operates.
The public affairs profession is just starting to gain traction in Japan. Join us for a briefing that will help define the landscape from a Japanese perspective, as well as cover best practices when operating in the region. This program is eligible for 1 elective credit toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.
Persuasion is a must in public affairs. In order to gain supporters and impact decision-makers, an organization needs individuals that can concisely and convincingly convey how complex policy issues affect citizens’ daily lives. Our persuasive writing workshop will show you how to produce content that can increase engagement among supporters and sway undecideds. This program is eligible for 2 Elective Credits toward the Certificate in PAC & Grassroots Management and 2 Elective Credits toward the Certificate in Public Affairs Management.
Bottom-line business value: That’s what interests your leadership most. Learn to demonstrate the impact of public affairs work in the language and metrics of business – and get the support and recognition your functions need and deserve. We will also share tools for demonstrating why government relations is an essential part of navigating the COVID-19 crisis.
Global advocacy requires a strategic approach that considers public affairs from a multi-market perspective. Defining goals, strategies and tactics that are globally aligned but locally based is an essential step to succeed at the global, regional and country levels. This program is eligible for 2 Core Credits toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Join us for our annual briefing on Canada to learn more about the public affairs landscape, how it has changed over the last year and where it’s heading under the Trudeau administration. This program is eligible for 1 elective credit toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.
Embracing CSR is essential for organizations that want to compete for talent or market share, and e. Employees want to work for organizations that have social purpose as a key objective. Research has shown that companies with strong CSR frameworks are less likely to make costly environmental or governance mistakes. This workshop will show you how to embrace CSR to improve your company, employee engagement and the environment in which your firm operates. This program is eligible for 2 elective credits toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Whether you’re trying to make a compelling advocacy case on Capitol Hill or just explaining the importance of your company, at this two-hour workshop will, we’ll discuss from what it takes to build a successful storytelling campaign. This program is eligible for 2 Grassroots credits towards the Certificate in PAC & Grassroots Management and 2 Elective credits towards the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Remain compliant while engaging in political involvement, PAC communications and advocacy online. Our political law and digital experts will help you understand what to do – and not to do – online, including how to navigate regulations that govern online advocacy. This program is eligible for 2 compliance credits towards the Certificate in PAC & Grassroots Management and 2 compliance credits towards the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 3 credits toward your CAE application or renewal professional development requirements.
Measuring your political efforts in a way that non-public-affairs functions can understand is critical to demonstrating the impact of your PAC and advancing your organization’s advocacy goals. And in an environment of increased skepticism around corporate political involvement, how you communicate with donors and eligibles is more important than ever. Learn how to tangibly demonstrate success to your internal and external stakeholders and show why a strong PAC is crucial to your organization. This program is eligible for 1 PAC credit towards the Certificate in PAC & Grassroots Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.
You perform what you practice. Both experienced and novice speakers need strategies and tactics to help calm their nerves and deliver the best address. When it comes to writing for others, all the facts in the world won’t matter if the feeling isn’t right. This program is eligible for 2 elective credits towards the certificate in PAC and Grassroots Management as well as 2 elective credits towards the certificate in Public Affairs Management.
Crisis is a matter of if, not when. What can organizations do to ensure that the damage done doesn’t linger? How can companies come back stronger after an incident? Our webinar will detail how to assess the impact of a crisis, determine an appropriate course of action, and measure how an event and its response have affected organizational reputation. This program is eligible for 1 Elective credit toward the Certificate in PAC & Grassroots Management and 1 Elective credit toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.
Master the key elements of grassroots program management. This boot camp will show you the many resources available to grassroots professionals, the tactics deployed by top programs and how to put it all together in order to win. This program is eligible for 2 Grassroots credits towards the Certificate in PAC & Grassroots Management and 2 Elective credits towards the Certificate in Public Affairs Management.
Running a successful PAC is like running a small business. Beyond day-to-day demands, PAC professionals juggle fundraising, donor outreach, communication and political strategy, and governance structures. Whether you’re a seasoned manager looking for a refresh of the fundamentals or new to the industry and seeking the lay of the land, learn the key components of successful PAC management. This program is eligible for 2 PAC credit towards the Certificate in PAC & Grassroots Management and 2 Core credits towards the Certificate in Public Affairs Management.
Complying with state and federal lobbying and PAC regulations is foundational to managing a trusted and successful public affairs program. Ken Gross, one of the country’s most distinguished political law experts, will provide a full day, deep dive of the top legal and compliance issues affecting lobbyists, PAC professionals and grassroots practitioners. This program is eligible for 3 compliance credit towards the Certificate in PAC & Grassroots Management and 3 compliance credits towards the Certificate in Public Affairs Management.
As every state government relations professional knows, states are where your work can have the greatest effect. We also know that the impact of policies in one state create much bigger waves of change. But how do you demonstrate this to leadership outside your team? This program is eligible for 2 Core credits towards the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Reporters have a plan for every interview. Do you have a plan for going on the record? Earned media can position you as a thought leader in your industry. A poorly executed media appearance can negatively impact reputation and the bottom line. Our media relations experts will equip you with a plan to improve coverage, minimize mistakes, and develop a training program for key spokespeople. This program is eligible for 2 elective credits towards the certificate in PAC and Grassroots Management as well as 2 elective credits towards the certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 3 credits toward your CAE application or renewal professional development requirements.
Silos are easy. Coordination is hard. Through best practices and case studies of success, we will look at ways to help state and federal advocacy teams improve communication and coordination, working better together to achieve your organization’s missions. This program is eligible for 1 elective credit toward the Certificate in PAC & Grassroots Management and 1 core credit toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.
PAC charitable match is consistently ranked one of the most effective fundraising techniques in the Council’s Corporate PAC Benchmarking Report. Are you getting the most out of your program? Whether you’re looking to take PAC match to the next level or exploring launching a new program, this workshop will show you how to get there. This program is eligible for 2 PAC credit towards the Certificate in PAC & Grassroots Management.
Help your organization improve its image, reach policymakers and change influential minds with high-impact digital advertising. Advances in advertising technology let you target unique audiences, reach new supporters and measure results with accuracy. Hear from the top experts at social media, news and advertising companies during this in-depth, full-day training. This program is eligible for 3 Grassroots credits towards the Certificate in PAC & Grassroots Management and 2 Elective credits towards the Certificate in Public Affairs Management.
Any successful CSR program will contain a charitable giving plan, but what are the structural, budgetary and strategic priorities organizations need to evaluate before, during and after launch? How can firms start or enhance philanthropic ventures that move beyond short-term projects and instead leverage their sources of expertise to make a long-term impact on society? Well-designed philanthropic initiatives can help organizations more effectively engage with their communities and bolster reputation. This workshop will explore current best practices to help organizations maximize charitable impact. This program is eligible for 2 elective credits towards the Certificate in Public Affairs Management as well as 2 elective credits towards the Certificate in PAC and Grassroots Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
The Federal Election Commission requires trade association PACs to obtain prior approval from corporate members before soliciting them for PAC support, creating unique challenges in growing PAC programs. These requirements also introduce additional compliance considerations that can affect many areas of your PAC’s activities and campaigns. Join us to gain an overview of the complex compliance requirements facing association PACs. This program is eligible for 2 compliance credit towards the Certificate in PAC & Grassroots Management and 2 compliance credits towards the Certificate in Public Affairs Management.
A strong peer-to-peer program is one of the best ways to grow PAC receipts, recruit new members and create excitement around PAC engagement. According to the Council’s Corporate and Association PAC Benchmarking Reports, peer-to-peer PAC solicitations are consistently among the most effective fundraising methods. Is your PAC program developing and leveraging its champions? This program is eligible for 2 PAC credit towards the Certificate in PAC & Grassroots Management and 2 elective credits towards the Certificate in Public Affairs Management.
Complying with state and federal lobbying and PAC regulations is foundational to managing a trusted and successful public affairs program. Ken Gross, one of the country’s most distinguished political law experts, will provide a full day, deep dive of the top legal and compliance issues affecting lobbyists, PAC professionals and grassroots practitioners. This program is eligible for 3 compliance credit towards the Certificate in PAC & Grassroots Management and 3 compliance credits towards the Certificate in Public Affairs Management.
Benchmarking data shows 48% of responding corporations report making state-level corporate political contributions in states where it’s permissible. PAC professionals often manage their company’s state-level corporate contributions in addition to the PAC. This workshop will cover strategies for managing compliant PAC and political giving across jurisdictions and determining where to focus your corporate dollars. This program is eligible for 2 PAC specialization credits towards the Certificate in PAC & Grassroots Management and 2 Core credits towards the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
