Join us for a briefing on the European Union to learn more about the public affairs landscape. This webinar will feature insights on government relations best practices in the EU. This program is eligible for 1 elective credit toward the Certificate in Public Affairs Management.
Mission, vision and value statements make up the cornerstone of your organization’s communications portfolio. Developed and deployed correctly, these assets can shape company perception with the public, create contrasts with competitors and support employee engagement. This program is eligible for 1 elective credit toward the Certificate in PAC & Grassroots Management and 1 elective credit toward the Certificate in Public Affairs Management.
Whether you’re using Facebook, Twitter, Instagram, LinkedIn, Snapchat or the next big thing, social media is one of the most powerful tools in your advocacy toolbox. When leveraged effectively, social media can create opportunities to find, reach and engage advocates, recruit supporters and connect with policy makers. This program is eligible for 3 Grassroots credits towards the Certificate in PAC & Grassroots Management and 3 elective credits towards the Public Affairs Management.
Whether you are tracking the effectiveness of digital ads, coordinating a multifaceted social media schedule or crafting hyper-targeted messages, building a winning digital campaign is complicated. We’ll help you make it simple. Learn from the experts how to draw a blueprint for your organization’s digital strategy. This program is eligible for 2 elective credits toward the Certificate in PAC & Grassroots Management and 2 core credits toward the Certificate in Public Affairs Management.
The deadline for first quarter LDA filings is April 20. Join us to ensure you’re up-to-date on lobbying and compliance rules. We’ll also cover the best methods for managing and tracking activities to avoid scrambling to gather last-minute information. This program is eligible for 1 compliance credit toward the Certificate in PAC & Grassroots Management and 1 compliance credit toward the Certificate in Public Affairs Management.
Join us for a briefing on Mexico to learn more about the public affairs landscape, how it has changed under President Andres Manuel Lopez Obrador and what to expect from the current administration’s upcoming political and economic agenda. This program is eligible for 1 elective credit toward the Certificate in Public Affairs Management.
Reporters have a plan for every interview. Do you have a plan for going on the record? Earned media can position you as a thought leader in your industry. A poorly executed media appearance can negatively impact reputation and the bottom line. Our media relations experts will equip you with a plan to improve coverage, minimize mistakes, and develop a training program for key spokespeople. This program is eligible for 2 elective credits towards the certificate in PAC and Grassroots Management as well as 2 elective credits towards the certificate in Public Affairs Management.
No matter what challenges your organization is facing, it’s important to have a strategic issues management process in place. With the right preparation, your public affairs team can anticipate issues before they arise and minimize problems before they become challenges. This program is eligible for 2 Core credits towards the Certificate in Public Affairs Management as well as 2 elective credits towards the Certificate in PAC and Grassroots Management.
Join us for our annual briefing on Brazil to learn more about the public affairs landscape and how public affairs practitioners are adjusting to the political, social and economic challenges under the administration of president Jair Bolsonaro. This program is eligible for 1 elective credit toward the Certificate in Public Affairs Management.
Any organization without a crisis communications strategy is planning to fail. As more companies are asked to respond to political and social issues, organizations need to understand when, where and how to react. This program is eligible for 2 elective credits toward the Certificate in Public Affairs Management.
Strong testimony is an essential part of any state advocacy toolkit. You need to know how to deliver messages in a compelling way and prepare volunteer advocates. We’ll help you feel confident that you understand the ins and outs of hearings and key components of compelling testimonies. This program is eligible for 1 Grassroots credit toward the Certificate in PAC & Grassroots Management and 1 Elective credit toward the Certificate in Public Affairs Management.
Embracing CSR is essential for organizations that want to compete for talent or market share, and e. Employees want to work for organizations that have social purpose as a key objective. Research has shown that companies with strong CSR frameworks are less likely to make costly environmental or governance mistakes. This workshop will show you how to embrace CSR to improve your company, employee engagement and the environment in which your firm operates. This program is eligible for 2 elective credits toward the Certificate in Public Affairs Management.
The public affairs profession is just starting to gain traction in Japan. Join us for a briefing that will help define the landscape from a Japanese perspective, as well as cover best practices when operating in the region. This program is eligible for 1 elective credit toward the Certificate in Public Affairs Management.
Benchmarking data shows 48% of responding corporations report making state-level corporate political contributions in states where it’s permissible. PAC professionals often manage their company’s state-level corporate contributions in addition to the PAC. This workshop will cover strategies for managing compliant PAC and political giving across jurisdictions and determining where to focus your corporate dollars. This program is eligible for 2 PAC specialization credits towards the Certificate in PAC & Grassroots Management and 2 Core credits towards the Certificate in Public Affairs Management.
Have you ever wondered how other organizations structure their GR program and spending? Or if your team is set up for impact? These are important questions — your capacity for success is determined by the strength of your infrastructure. Whether you are just starting a government relations program, growing your team or benchmarking your department against other best –in-class organizations, this workshop is for you. We will walk you through top industry programs and key components for maximizing success. This program is eligible for 2 Grassroots specialization credits towards the Certificate in PAC & Grassroots Management and 2 Core credits towards the Certificate in Public Affairs Management.
Corporate Social Responsibility—when fully embraced—can impact virtually every part of your organization, so where do you start? This workshop will give participants an overview materiality matrix development, a common first step in CSR programs to help firms determine what issues matter to them and the ways in which they can make an impact. Since many organizations will need some outside support when standing up a CSR program, the event will provide insights on when and how to hire consultants to help with the establishment and growth of a CSR operation. This program is eligible for 2 elective credits toward the Certificate in Public Affairs Management.
Voter education and GOTV efforts are bedrock to PAC and grassroots programs. Learn tried-and-true strategies, successful communication methods such as social media and how organizations are elevating their GOTV strategies in 2020. This program is eligible for 1 elective credit toward the Certificate in PAC & Grassroots Management and 1 elective credit toward the Certificate in Public Affairs Management.
Persuasion is a must in public affairs. In order to gain supporters and impact decision-makers, an organization needs individuals that can concisely and convincingly convey how complex policy issues affect citizens’ daily lives. Our persuasive writing workshop will show you how to produce content that can increase engagement among supporters and sway undecideds. This program is eligible for 2 Elective Credits toward the Certificate in PAC & Grassroots Management and 2 Elective Credits toward the Certificate in Public Affairs Management.
Bottom-line business value: That’s what interests your leadership most. Learn to demonstrate the impact of public affairs work in the language and metrics of business – and get the support and recognition your functions need and deserve. This program is eligible for 2 Grassroots Credits toward the PAC & Grassroots Management Certificate as well as 2 Core Credits toward the Certificate in Public Affairs Management.
Global advocacy requires a strategic approach that considers public affairs from a multi-market perspective. Defining goals, strategies and tactics that are globally aligned but locally based is an essential step to succeed at the global, regional and country levels. This program is eligible for 2 Core Credits toward the Certificate in Public Affairs Management.
Join us for our annual briefing on Canada to learn more about the public affairs landscape, how it has changed over the last year and where it’s heading under the Trudeau administration. This program is eligible for 1 elective credit toward the Certificate in Public Affairs Management.
Whether you’re trying to make a compelling advocacy case on Capitol Hill or just explaining the importance of your company, at this two-hour workshop will, we’ll discuss from what it takes to build a successful storytelling campaign. This program is eligible for 2 Grassroots credits towards the Certificate in PAC & Grassroots Management and 2 Elective credits towards the Certificate in Public Affairs Management.
Remain compliant while engaging in political involvement, PAC communications and advocacy online. Our political law and digital experts will help you understand what to do – and not to do – online, including how to navigate regulations that govern online advocacy. This program is eligible for 2 compliance credits towards the Certificate in PAC & Grassroots Management and 2 compliance credits towards the Certificate in Public Affairs Management.
Measuring your political efforts in a way that non-public-affairs functions can understand is critical to demonstrating the impact of your PAC and advancing your organization’s advocacy goals. And in an environment of increased skepticism around corporate political involvement, how you communicate with donors and eligibles is more important than ever. Learn how to tangibly demonstrate success to your internal and external stakeholders and show why a strong PAC is crucial to your organization. This program is eligible for 1 PAC credit towards the Certificate in PAC & Grassroots Management.
You perform what you practice. Both experienced and novice speakers need strategies and tactics to help calm their nerves and deliver the best address. When it comes to writing for others, all the facts in the world won’t matter if the feeling isn’t right. This program is eligible for 2 elective credits towards the certificate in PAC and Grassroots Management as well as 2 elective credits towards the certificate in Public Affairs Management.
This bootcamp will coverMaster the key elements of grassroots program management. This bootcamp will show you , including the many resources available to grassroots professionals, the tactics deployed by best-in-class grassrootstop programs, and how to put it all together in order to win. This program is eligible for 2 Grassroots credits towards the Certificate in PAC & Grassroots Management and 2 Elective credits towards the Certificate in Public Affairs Management.
Running a successful PAC is like running a small business. Beyond day-to-day demands, PAC professionals juggle fundraising, donor outreach, communication and political strategy, and governance structures. Whether you’re a seasoned manager looking for a refresh of the fundamentals or new to the industry and seeking the lay of the land, learn the key components of successful PAC management. This program is eligible for 2 PAC credit towards the Certificate in PAC & Grassroots Management and 2 Core credits towards the Certificate in Public Affairs Management.
