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Feb 20
Your public affairs team could work issues as they arise. Or the team could anticipate issues before they happen and work to minimize them before they become challenges. We’ll help you do the latter. This program is eligible for 2 core credits toward the Certificate in Public Affairs Management.
Feb 21
As communities and organizations become more diverse, public affairs functions need team members who can authentically communicate with different segments of society. Without authenticity, teams will miss opportunities and the ability to court a broad base of advocates. This webinar will detail best practices on how to build diverse teams and messaging strategies to reach key segments of society. This program is eligible for 1 elective credit toward the Certificate in PAC & Grassroots Management and 1 elective credit toward the Certificate in Public Affairs Management.
Mar 12
New Congress. First LDA filing. Don’t get on the Justice Department’s radar for the wrong reason. File right. This program is eligible for 1 compliance credit toward the Certificate in PAC & Grassroots Management and 1 compliance credit toward the Certificate in Public Affairs Management.
Mar 13
Many successful CSR programs contain a charitable giving plan. Even more, well-designed and executed philanthropic initiatives can help organizations better engage with their communities and improve reputations. What are the structural, budgetary and strategic considerations organizations need to make before, during, and after launch? This webinar will share current best practices to help organizations maximize charitable impacts.
Mar 20
“Tear down this wall.” “Yes we can.” People don’t spontaneously join an organization or speak out on an issue. It requires individuals that can concisely and convincingly convey how complex policy issues affect citizens’ daily lives. Our persuasive writing workshop will help you produce content that increases engagement, sways undecideds, and makes people remember your organization’s name. This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots and 2 elective credits toward the Certificate in Public Affairs Management.
Apr 02
Shifting political winds foretell changes in the regulatory environment at all levels of government. In recent years, we’ve seen extensive regulatory activity, and uncertain political environments indicate this trend will continue. Now, more than ever, understanding how to execute strong regulatory advocacy programs is essential for organizations to protect their interests and advance their goals. This program is eligible for 3 elective credits toward the Certificate in PAC & Grassroots Management and 3 elective credits toward the Certificate in Public Affairs Management.
Apr 03
This workshop will approach storytelling from a new perspective with the goal of helping your organization put together stories that connect you to key stakeholders and make your organization stand out. This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management and 2 elective credits toward the Certificate in Public Affairs Management.
Apr 03
In today’s rapidly globalizing business environment, companies are seeing a greater need for a clear, strategic, corporate foreign policy. This term aligns the core competencies of public affairs, including government affairs, corporate responsibility, media relations and risk management under one cohesive strategic plan. This program is eligible for 2 core credits toward the Certificate in Public Affairs Management.
Apr 16
Complying with state and federal lobbying and PAC regulations is foundational to a trusted and successful public affairs program. Ken Gross, one of the country’s most distinguished political law experts, will provide a full day, deep dive of the top legal and compliance issues affecting lobbyists, PAC professionals and grassroots practitioners. This program is eligible for 3 compliance credits toward the Certificate in PAC & Grassroots Management and 3 compliance credits toward the Certificate in Public Affairs Management.
Apr 24
As organizations work to build out a comprehensive CSR program, it’s likely that they will need to work with consultant partners to bolster their capacity and expertise. Before taking that step, it’s essential to have an understanding of what to expect from a consultant and develop a plan to inform all parties of key metrics and goals. Our workshop will show you how to keep communications with vendors open and honest in order to make the most of your partnership. This program is eligible for 1 elective credit toward the Public Affairs Management Certificate program.
May 08
With every decision, your organization’s executives are thinking about the bottom line, satisfying investors or members, and staying ahead of the competition. What are you thinking about? Learn to think like your leadership and apply that knowledge to your public affairs strategy and approach. This program is eligible for 2 Core credits toward the Certificate in Public Affairs Management.
May 22
Don’t accept a reactive relationship with your internal stakeholders. Create a proactive dynamic, where you work together to spot and work to prevent fires ahead of time. Turn your internal stakeholders into active participants in public affairs work. This program is eligible for 2 core credits toward the Public Affairs Management Certificate.