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yeraldin_borray_castillo

Yeraldin Borray Castillo
Program Coordinator
202.787.5961 | email

Jul 12
Modern public affairs teams are increasingly working and collaborating across geographic, political and cultural boundaries. This workshop will explore strategies for how to set up a global public affairs function and case studies and tips for managing a diverse team. it will also share culturally sensitive and inclusive practices that leaders, managers and teams can follow in an increasingly digital age. This program is eligible for 2 specialization credits toward the Certificate in Government Relations and Lobbying and 2 elective credits toward the Certificate in Public Affairs Management.
Jul 13
As every state government relations professional knows, states are often where policy change happens first – and more frequently. Join us to learn how to demonstrate the importance of your state government relations work to your leadership and other stakeholders. This program is eligible for 2 Specialization credits toward the Certificate in Government Relations and Lobbying and 2 Elective credits toward the Certificate in Public Affairs Management.
Jul 14
The PAC is a collective voice for your organization. It’s important to involve internal groups and individuals by listening and being responsive to your stakeholders, employee resource groups and other key audiences. Town halls, listening or Q&A sessions, and surveys are great ways to develop two-way communication. This webinar will discuss all the ways to gather input and engage members, stakeholders and more in the PAC. This program is eligible for 1 elective credit towards the Certificate in PAC & Grassroots Management, 1 specialization credit towards the Certificate in Government Relations and Lobbying and 1 core credit towards the Certificate in Public Affairs Management.
Jul 19 - Jul 20
Public expectations of business, more complex issues, globalization and heightened economic pressure all affect how you manage your public affairs function, pivot management strategies and protect your reputation. Public affairs professionals must also continue to adapt their approaches to leadership, government relations, and diversity and inclusion amid a virtual business world and a global pandemic. Join us at the Public Affairs Leadership Summit to hear from leading experts on how they are transforming public affairs management during unprecedented times. This program is eligible for 4 credit towards the Certificate in PAC & Grassroots Management and Certificate in Government Relations and Lobbying and 6 core credits towards the Certificate in Public Affairs Management.
Jul 26
As companies continue to advance DEI internally and externally, insightful data will be pivotal to progress. Determining how to best collect, analyze and communicate on DEI data can be complex. Join our speakers as they discuss considerations, tools and communications strategies to strengthen and support your DEI goals. This program is eligible for 2 elective credits towards the Certificate in Public Affairs Management.
Jul 27
Do you have a robust reputation management plan in place? Maintaining a strong brand requires meaningful engagement with internal and external stakeholders, as well as message alignment across your communication channels. Stay on the pulse of possible reputation risks and build a brand that’s ready to weather any challenges that may arise. This program is eligible for 2 Specialization credits toward the Certificate in Government Relations and Lobbying and 2 Core credits toward the Certificate in Public Affairs Management.
Jul 28
Help your organization improve its image, influence policymakers and engage potential supporters with high-impact digital and traditional advertising. Advances in advertising technology give you the ability to target, reach and measure in new ways while remaining compliant with new rules and regulations. This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management and 2 elective credits towards the Certificate in Public Affairs Management.
Aug 10
Whether your “next generation” is defined as new hires, students or simply individuals of a certain age and experience level, investing resources to engage this audience in your grassroots activities is essential to achieving your advocacy goals. This program will set you up for current and future successes by showing you how to capture the attention of the next generation. Join us and learn how to attract, engage and motivate this group. This program is eligible for 1 Elective credit towards the Certificate in Public Affairs Management and 1 Grassroots credit towards the Certificate in PAC & Grassroots Management.
Aug 16
LinkedIn boasts a network of over 725 million professionals globally, with over 275 million users in the United States who encompass a wide range of companies and industries. Most professionals know LinkedIn as a powerful job search tool, but when leveraged effectively, it creates opportunities to find, reach and engage potential supporters, and connect with D.C. policy influencers. The platform offers valuable opportunities to highlight you or your organization’s executives as thought leaders on key policy and industry issues. This program is eligible for 1 Specialization credit towards the Certificate in Government Relations and Lobbying, 1 Elective credit towards the Certificate in Public Affairs Management and 1 Grassroots credit towards the Certificate in PAC & Grassroots Management.
Aug 31
Silos are easy. Coordination is hard. Through best practices and case studies of success, we will look at ways to help state and federal advocacy teams improve communication and coordination. You’ll come away with the tools to work better together and achieve your organization’s mission. This program is eligible for 1 Elective credit towards the Certificate in Public Affairs Management and 1 Specialization credit towards the Certificate in Government Affairs & Lobbying.
Sep 06
Description coming soon. This program is eligible for 1 Elective credit towards the Certificate in Public Affairs Management and 1 Grassroots credit towards the Certificate in PAC & Grassroots Management.
Sep 13
Running a PAC is a difficult task, and compliance must always come first. Association PAC management can be particularly challenging because members are from different organizations, and some trade associations face the added challenge of securing prior approval from corporate members before they can begin soliciting their PAC support. During this webinar, a political law expert will provide a comprehensive overview of compliance considerations for association PACs, with a focus on prior approval. This program is eligible for 1 Compliance credit towards the Certificate in Public Affairs Management, 1 Compliance credit towards the Certificate in Government Affairs & Lobbying and 1 Compliance credit towards the Certificate in PAC & Grassroots Management.
Sep 15
Join us for this regional briefing on the public affairs landscape in Latin America. Experts will cover the main political and business trends impacting companies and public affairs professionals working in and with the region, with a focus on Brazil and Mexico. This program is eligible for 1 elective credit towards the Certificate in Public Affairs Management.
Sep 15
Policies are the cornerstone of our democracy. In order to drive change and meet the needs of our communities, it’s important for advocates to set policy priorities through a more inclusive lens. Join our speakers for an in-depth conversation on how to advance equitable outcomes through advocacy work. This program is eligible for 2 grassroots credits towards the Certificate in PAC & Grassroots Management and 2 elective credits towards the Certificate in Public Affairs Management.
Sep 21
The leading annual event for digital comms and advocacy professionals. Hear new strategies, and case studies for energizing grassroots and policy campaigns. This program is eligible for 3 grassroots credits toward the Certificate in PAC and Grassroots Management, 3 specialization credits toward the Certificate in Government Relations and Lobbying and 3 elective credits to the Certificate in Public Affairs Management.
Sep 27
Measuring and communicating internally the value of your global public affairs work is critical to gaining support from your leadership and recognition across the organization. Join this workshop to hear strategies and, practical insights on how to capture and express impact in a language that business leaders understand and appreciate. This program is eligible for 2 specialization credits toward the Certificate in Government Relations and Lobbying and 2 core credits toward the Certificate in Public Affairs Management.
Oct 11
Have you ever wondered how other organizations structure public affairs and spending? Curious if your team is set up for maximum impact? These are important questions as your capacity for success is determined by the strength of your infrastructure. Whether you are just starting a government relations program, growing your team, or simply want to know how your department benchmarks against other best-in-class organizations, this workshop is for you. We will walk through structures of top industry programs and key components for maximizing success. This program is eligible for 2 elective credit towards the Certificate in PAC & Grassroots Management, 2 specialization credits towards the Certificate in Government Relations and Lobbying and 2 core credits towards the Certificate in Public Affairs Management.
Oct 12
It’s coming: the deadline for your organization to file lobbying reports using either the LDA or IRC method. We’ll cover the major differences between what’s tracked and reported in the two systems and how to determine which method is appropriate for your organization. This program is eligible for 1 compliance credit towards the Certificate in PAC & Grassroots Management, 1 compliance credit towards the Certificate in Government Relations and Lobbying and 1 compliance credit towards the Certificate in Public Affairs Management.
Oct 13
Employees, stakeholders and the public are asking more of corporations and associations when it comes to corporate citizenship. This includes knowing when to speak out on social and political issues. Organizations are being asked to communicate and take action around issues like equality, fair elections, foreign wars, living wages, immigration reform and a host of other causes. Join us for a workshop to learn how to create a social issue framework for your organization and how to become an authentic communicator on non-business issues. This program is eligible for 2 Grassroots credits toward the Certificate in PAC and Grassroots Management, 2 Specialization credits toward the Certificate in Government Relations and Lobbying, and 2 Core credits toward the Certificate in Public Affairs Management.
Oct 13
Whether you’re using Facebook, Twitter, LinkedIn or trying newer platforms like TikTok, social media is one of your most powerful advocacy tools. When leveraged effectively, social media can create opportunities to find, reach and engage advocates, recruit supporters and connect with policymakers. This program is eligible for 2 Specialization credits toward the Certificate in Government Relations and Lobbying, 2 Elective credits toward the Certificate in Public Affairs Management and 2 Grassroots credit towards the Certificate in PAC & Grassroots Management.
Oct 18
Global companies are under increasing pressure to adopt - and report on - sustainable business practices and help address today’s societal challenges. How can public affairs teams adapt to this new mindset, help businesses deliver on public expectations and proactively look out for opportunities to profile their organizations as champions in sustainability and social responsibility? This program is eligible for 1 elective credit toward the Certificate in Public Affairs Management.
Oct 19
Thought leadership is not just another buzz word. Real thought leaders gain credibility by lending their expertise to serve the public interest, not just their personal agendas. This webinar will teach you how to share your knowledge, build your reputation and contribute meaningfully to public policy discussions. This program is eligible for 1 elective credit towards the Certificate in Public Affairs Management.
Oct 20
Public affairs teams are busier than ever, managing multiple issue and advocacy campaigns while working collaboratively across departments and projects. Reconciling differences and breaking down internal silos can be difficult – but it’s integral to success. Join us to learn specific project and people management tools that will help you fine-tune your public affairs function, improve communication with your teams and keep projects on track. This program is eligible for 2 elective credits toward the Certificate in PAC & Grassroots Management, 2 specialization credits toward Certificate in Government Relations and Lobbying and 2 elective credits toward the Certificate in Public Affairs Management.
Oct 25
COVID-19 spurred sweeping changes in our professional lives, including how we interact. As the pandemic persisted, organizations pivoted to virtual fly-ins and recognized the benefits of virtual meetings with lawmakers and constituents. While in-person meetings are back on, there is still a place for virtual interactions. This workshop will cover best practices for managing the new hybrid fly-in and using this tool to expand your reach. This program is eligible for 3 Compliance credits toward the Certificate in PAC & Grassroots Management, 3 Compliance credits toward the Certificate in Government Relations & Lobbying and 3 Compliance credits toward the Certificate in Public Affairs Management.
Nov 15
Congress may pass a law, but regulators give the law its teeth. Learn and hone tested strategies and tactics for weighing in on federal regulation and rulemaking in a way that advances your mission and industry. This program is eligible for 2 specialization credits towards the Certificate in Government Relations and Lobbying and 2 elective credits towards the Certificate in Public Affairs Management.
Nov 15
Rulemaking is an essential part of the lawmaking process, and often overlooked as a key advocacy tool at the state level. And every state handles the regulatory process differently! Join us to hear strategies for navigating and influencing this complex but increasingly important landscape. This program is eligible for 2 specialization credits towards the Certificate in Government Relations and Lobbying and 2 elective credits towards the Certificate in Public Affairs Management.
Nov 17
Complying with state and federal lobbying and PAC regulations is key to building a trusted and successful public affairs program. A fundamental understanding of political involvement compliance is essential for confidently leading your PAC and advocacy programs. One of the country’s most distinguished political law experts will provide a full-day, deep dive of the top legal and compliance issues affecting lobbyists, PAC professionals and grassroots practitioners.  This program is eligible for 3 Compliance credits toward the Certificate in PAC & Grassroots Management, 3 Compliance credits toward the Certificate in Government Relations & Lobbying and 3 Compliance credits toward the Certificate in Public Affairs Management.
Nov 29
We’re laying the groundwork of public affairs, from both a high-level perspective and the viewpoint of companies and associations. Join us for a crash course on the core roles and responsibilities of public affairs teams, allowing you to better understand and serve internal and external audiences, clients and partners. This program is eligible for 3 Specialization credits toward the Certificate in Government Relations and Lobbying and 3 Core credits toward the Certificate in Public Affairs Management.
Dec 01
There’s a policy threat on the horizon. In order to protect your mission and bottom line, you need to ensure your internal stakeholders are prepared and understand what’s at stake. Learn how to assess, communicate and mitigate political risk through proven strategies and tools. This program is eligible for 2 specialization credits towards the Certificate in Government Relations and Lobbying and 2 core credits towards the Certificate in Public Affairs Management.
Dec 06
Whether you have an existing program, are looking to expand or launching a grassroots effort from scratch, this bootcamp has the insights and expertise to teach you something new. We will cover every aspect of managing a grassroots program, including new strategies and tried-and-true best practices. Learn how to create smart systems and employ the right tactics to reach your policy goals. This program is eligible for 2 Grassroots credits toward the Certificate in PAC & Grassroots Management and 2 Elective credits toward the Certificate in Public Affairs Management.
Dec 06
Whether you are new to managing a PAC, revamping your program or brushing up your skills, this workshop is for you! Take a deep dive on organizing and managing all functions of your program. Learn from experts the strategies and best practices for building a sophisticated and high-functioning PAC on an upward growth trajectory. This program is eligible for 2 PAC credits toward the Certificate in PAC & Grassroots Management and 2 Elective credits toward the Certificate in Public Affairs Management.
Dec 08
As business professionals we often wear many hats: promoter, defender, explainer and more. Without consistent practice and an ever-expanding toolkit, writers may find themselves falling short in their quest to advance their goals. Our writing workshop will teach you how to improve your prose and burnish your written communications credentials. This program is eligible for 2 Specialization credits toward the Certificate in Government Relations and Lobbying, 2 Grassroots credits toward the Certificate in PAC & Grassroots Management, and 2 Core credits toward the Certificate in Public Affairs Management.