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yeraldin_borray_castillo

Yeraldin Borray Castillo
Program Coordinator
202.787.5961 | email

Feb 15
Part of being a good government affairs professional is understanding your company’s business strategy. This webinar will explain how certain financial terms are evaluated, how different business units are measured, and how to understand financial reports. In addition, attendees will learn how to translate legislative and regulatory wins into dollars and cents. This program is eligible for 1 credit toward the Certificate in Public Affairs Management.
Feb 16
Ok, you’ve done it, you’ve secured a meeting with a Congressional office key to your organization’s government relations goals…now what? Do you bring a one-pager, or is that destined for the recycling bin once the meeting concludes? This webinar will cover the Council’s Top Ten “do’s and don’ts” for meetings on Capitol Hill. Join us as we discuss what practices you may want to replicate in your work, what you may want to avoid, and pose your questions to our expert guest speaker. This program is eligible for 1 credit toward the Certificate in PAC & Grassroots Management , 1 credit toward the Certificate in Government Relations and Lobbying, and 1 credit toward the Certificate in Public Affairs Management.
Feb 22
Compiling an effective ESG report is meticulous and can be daunting, especially without the right data and tools. Finding ways to streamline the reporting process to ensure accurate depiction of your organization’s impact and operations is essential to success. Join our speakers for an exciting discussion on useful tips and methods to deploy when developing ESG reports. This program is eligible for 2 credits toward the Certificate in Government Relations and Lobbying and 2 core credits toward the Certificate in Public Affairs Management.
Mar 16
Public affairs teams are becoming more integrated with other departments and functions within organizations. As a result, project management skills to oversee multiple issue and advocacy campaigns while working collaboratively across teams are increasingly important. Join us to learn specific project and people management tools and strategies that will help you fine-tune your public affairs function, improve communication with stakeholders and keep projects on track. This program is eligible for 2 credits toward the Certificate in PAC & Grassroots Management , 2 credits toward the Certificate in Government Relations and Lobbying and 2 credits toward the Certificate in Public Affairs Management.
Mar 23
For companies engaging in ESG efforts, finding synergy between government affairs and ESG priorities is critical. As public affairs professionals, understanding the risks, opportunities and perceptions of integrating ESG activities into your priorities and policy portfolio will ensure your company is protected in the years ahead. Join our speakers for an overview of what the shifting focus on ESG means for public affairs leaders. This program is eligible for 2 core credits toward the Certificate in Public Affairs Management.
Mar 28
The deadline for first quarter LDA filings is quickly approaching! Join us to ensure you’re up-to-date on lobbying compliance rules. Additionally, we’ll cover methods for managing and tracking lobbying time and activities to avoid last-minute scrambling to gather information. This program is eligible for 1 compliance credit toward the Certificate in PAC & Grassroots Management , 1 compliance credit toward the Certificate in Government Relations and Lobbying, and 1 compliance credit toward the Certificate in Public Affairs Management.
Mar 29
As public affairs professionals, we understand the value of government relations. But how can we convince others? Join us for this in-depth, two-hour workshop designed to give you the tools you need to better measure the value that government relations brings to your organization. You’ll learn successful strategies for communicating that value to internal stakeholders, including your organization’s leadership. This program is eligible for 2 credits toward the Certificate in Government Relations and Lobbying and 2 credits toward the Certificate in Public Affairs Management.
Apr 05
Sustainability and ESG are not a passing trend. Government and public opinions around the world have increasingly high expectations for companies to adopt sustainable business practices, be good corporate citizens and engage in socially responsible policies. How can public affairs teams address the policy and public challenges ahead while embracing sustainability as an opportunity to consolidate their company’s reputation and business position globally? This program is eligible for 2 credits toward the Certificate in Public Affairs Management.
Apr 11
Whether you’re a seasoned government relations professional or embarking on your government relations career, if the federal level is your focus, there’s one institution that’s key: Congress. Join us as we dive into the legislative processes of both chambers; how Committees work (and why they’re important); how staffers operate behind the scenes and the work they do; and much more! This program is eligible for 2 credits toward the Certificate in Government Relations and Lobbying and 2 credits toward the Certificate in Public Affairs Management.
Apr 12
Investing in your leaders is critical to grassroots advocacy success. Providing the tools they need to implement programs designed to educate and motivate ensures longevity and maximum impact for your program. This workshop will cover best practices for leading grasstops advocates and will examine case studies of successful programs. This program is eligible for 2 credits toward the Certificate in PAC & Grassroots Management , 2 credits toward the Certificate of Government Relations and Lobbying and 2 credits toward the Certificate in Public Affairs Management.
Apr 13
Interested in learning how businesses are supporting communities? Join our speakers for an exciting discussion on how their company’s philanthropic arm is advancing social progress through innovative initiatives. This program is eligible for 1 credit toward the Certificate in Public Affairs Management.
Apr 19
Everyone from hedge funds to casual investors are placing greater emphasis on where to contribute their capital, particularly in companies that share their values. Learn how to prepare and respond to issues about your business practices and government affairs activities before it reaches the boardroom. This program is eligible for 1 core credit toward the Certificate in Public Affairs Management.
Apr 25
Time and opportunities can be fleeting when you lobby. Making a rapid and positive impact is essential to achieving your government relations goals. Join this workshop to learn the skills, secrets, and techniques to develop powerful messages and present your arguments persuasively. Whether you need to persuade a legislator or a member of their staff, make a 30-second pitch to decisionmakers, or present your position with a compelling narrative — first impressions count, and this workshop will help equip you with the knowledge and skills to ensure that first impression is a good one. This program is eligible for 2 credits toward the Certificate in Government Relations and Lobbying and 2 credits toward the Certificate in Public Affairs Management.
Apr 26
According to the Public Affairs Council’s 2022 Social Impact Report, over 60% of organizations look to trade associations and non-profits as partners in their diversity, equity and inclusion efforts. As trusted voices of specific business sectors, associations play a key role in shaping how the public affairs professions looks and feels. Join us for a conversation with seasoned association leaders on diversity, equity and inclusion in the association space. This program is eligible for 2 core credits toward the Certificate in Public Affairs Management.
Apr 27
The most sophisticated political programs use many tactics to build relationships with legislators and achieve sustained success. In-district political activities such as site visits, facility tours and local fundraisers are an important component of a long-term advocate engagement strategy. They offer a unique way to engage and educate legislators as well as energize PAC contributors and advocates. Join us to hear strategies to launch or elevate your in-district PAC and grassroots activities. This program is eligible for 2 credits toward the Certificate in PAC & Grassroots Management , 2 credits toward the Certificate in Government Relations and Lobbying, and 2 credits toward the Certificate in Public Affairs Management.
May 04
Employees are increasingly expecting and requesting that their company or association’s leadership take a stand and respond to political, social, and environmental issues. Join us to learn how to create a social issue framework for your organization and how to become an authentic communicator on issues outside of your day-to-day business matters. This program is eligible for 2 credits toward the Certificate in Government Relations and Lobbying, and 2 credits toward the Certificate in Public Affairs Management.
May 11
Evaluating your organization’s “social” footprint when examining environmental, social, and governance or “ESG” efforts can be challenging. It crosscuts many levers of business and is impacted by societal changes such as a global pandemic, financial downturn and more. Join our speakers for a discussion on ways to make sense of the “S” in ESG for your organization. This program is eligible for 1 core credit toward the Certificate in Public Affairs Management.
May 16
Grappling with when and how to engage on specific social issues? Identifying what issues are most salient to your business and stakeholders and navigating how to approach them requires intentional planning and internal alignment. Join our speakers for an in-depth conversation on how to lead on social issues in an effective way. This program is eligible for 2 core credits toward the Certificate in Public Affairs Management.
May 31
Many organizations have emerged in recent years that seek to measure corporate political transparency and track accountability. One of the most prominent of these groups is the Center for Political Accountability’s CPA-Zicklin Index that examines electoral spending, transparency and accountability among major corporations in their annual report. This webinar will provide an overview of how the Index assesses various activities and the different approaches companies take in response. This program is eligible for 1 core credit toward the Certificate in Public Affairs Management.
Jun 01
Strategic planning for your public affairs programs is key in ensuring your efforts are goal-focused, aligned with business imperatives and quantifiable. This workshop will demonstrate how to implement a strategic planning process for your public affairs initiatives that provides both insight into what creates the greatest bottom-line impact and a road map to get you there. This program is eligible for 2 core credit toward the Certificate in Public Affairs Management.
Jun 07
Part of an organization’s advocacy and lobbying strategies should ensure that they are also being held to your own ethical standards and commitments. Find out how to develop ethical guidelines and maintain your organization’s reputation as a good corporate citizen. This program is eligible for 2 credits toward the Certificate in Government Relations and Lobbying and 2 core credits toward the Certificate in Public Affairs Management.
Jun 08
Global public affairs leaders are increasingly valued for their ability to understand how geopolitical risks will impact their business and act strategically. Join this workshop to hear from peers, experts and analysts on how to assess the impact of global risks on your organization and incorporate that assessment into your global public affairs and communication strategies. This program is eligible for 2 elective credits toward the Certificate in Public Affairs Management.
Jun 12
The leading annual event for digital comms and advocacy professionals. Hear new strategies, and case studies for energizing grassroots and policy campaigns. This program is eligible for 3 grassroots credits toward the Certificate in PAC and Grassroots Management, 3 specialization credits toward the Certificate in Government Relations and Lobbying and 3 elective credits to the Certificate in Public Affairs Management.
Jun 29
Spend your time notching legislative victories, not dealing with the state ethics commission. This webinar will help you understand and abide by the newest laws and regulations when it comes to lobbying and gift-giving to state lawmakers. This program is eligible for 1 compliance credit toward the Certificate in PAC & Grassroots Management , 1 compliance credit toward the Certificate in Government Relations and Lobbying, and 1 compliance credit toward the Certificate in Public Affairs Management.
Jul 11
Public affairs teams are increasingly working with colleagues and stakeholders from all over the world. How can leaders manage global teams effectively across continents and countries while following culturally sensitive and inclusive practices? Join this webinar to hear the experience and lessons learned from experts and peers. This program is eligible for 1 core credit toward the Certificate in Public Affairs Management.
Jul 18
Hiring a consultant is a big decision for many reasons – where should you start? How do you know which consultant will best fit your needs? What about best practices for assessing the work your consultant is taking on? Whether you’re looking for a contract lobbyist or public affairs firm, this workshop will cover the ins and outs of what to think about when hiring, assessing, and managing consultants. This program is eligible for 2 credits toward the Certificate in Government Relations and Lobbying and 2 elective credits toward the Certificate in Public Affairs Management.
Aug 08
Bottom-line business value: That’s what interests your leadership most. The number of meetings you have with policymakers? Ultimately, it’s just a number – the outcomes from those meetings, such as a policy decision or future landscape that’s ideal for your industry, is what really matters. Join this workshop learn to demonstrate the value of government relations work in the language and metrics of business – and get the support and recognition your function needs and deserves. This program is eligible for 2 credits toward the Certificate in Government Relations and Lobbying and 2 core credits toward the Certificate in Public Affairs Management.
Sep 13
Set your organization up for success, public favorability and a positive image. A smart media relations strategy can help you land well placed articles, foster open dialogue with journalists or even see your company trending on a news source’s Twitter feed. Sign up for this workshop to learn the do’s and don’ts of media relations for public affairs.
Sep 14
Understanding how to best collect, analyze and communicate on DEI data can be complex. Join our speakers as they discuss considerations, tools and communications strategies to strengthen and support your DEI goals. This program is eligible for 2 credits toward the Certificate in Government Relations and Lobbying and 2 credits toward the Certificate in Public Affairs Management.
Sep 19
Public affairs professionals play a critical role in helping organizations understand how government works and how external stakeholders impact their operations in an ever-changing business environment. Working with internal and external partners to achieve favorable public affairs or policy outcomes often hinges on successful negotiating skills. In this workshop, we’ll explore fundamental and proven strategies, tactics and techniques used to negotiate, mediate, and resolve differences. This program is eligible for 2 credits toward the Certificate in Government Relations and Lobbying and 2 core credits toward the Certificate in Public Affairs Management.
Sep 19
Having a tough time achieving breakthrough moments with your advocacy campaigns? You’re not alone. Crafting communications that resonate across audiences can be difficult and requires intention. Join our speakers for a discussion on creating inclusive messaging, reflective of your organizational values and campaign priorities. This program is eligible for 1 grassroots credit toward the Certificate in PAC & Grassroots Management , 1 credit toward the Certificate in Government Relations and Lobbying, and 1 credit toward the Certificate in Public Affairs Management.
Sep 21
Your reputation is one of your most valuable assets. Yet today’s geopolitical landscape poses complex and unprecedented challenges to multinational brands. Join this virtual workshop to hear strategic insights, innovative approaches and concrete case studies of how global companies are building and maintaining a solid global reputation in uncertain times. This program is eligible for 2 elective credits toward the Certificate in Public Affairs Management.
Oct 24
The COVID-19 pandemic demonstrated how important it is to be prepared for the unexpected. It’s imperative to have a strategic issues management process in place. Join us to learn how your public affairs team can anticipate future issues – even the really big ones – and tackle them before they become much bigger challenges. This program is eligible for 2 credits toward the Certificate in Government Relations and Lobbying and 2 core credits toward the Certificate in Public Affairs Management.
Nov 08
It’s worth reminding ourselves – advocacy agendas don’t exist in a vacuum! Achieving your goals often requires understanding where stakeholders sit in your policy space and engaging with them. Join this workshop to learn more about stakeholder mapping and how you can utilize your stakeholders to achieve success. This program is eligible for 2 credits toward the Certificate in Government Relations and Lobbying and 2 core credits toward the Certificate in Public Affairs Management.
Nov 16
Whether it’s the public, the press, your shareholders, or even your own employees, organizations need to explain their ESG practices and commitments directly to their audience. Join this workshop to understand how to organize your ESG framework, outline your goals, and communicate clearly and effectively. This program is eligible for 2 credits toward the Certificate in Government Relations and Lobbying and 2 core credits toward the Certificate in Public Affairs Management.
Nov 28
Establishing a successful global public affairs function is essential for strengthening your organization’s international presence as well as managing global risks and opportunities. Join this workshop to discuss the challenges and best practices for creating and implementing your global public affairs strategy. This program is eligible for 2 elective credits toward the Certificate in Public Affairs Management.
Nov 30
The Covid-19 pandemic, Great Resignation and the current job-seeker’s market have all changed the workplace as we know it and how organizations approach talent recruitment and retention. As public affairs teams become increasingly integrated with other business functions, finding, and preserving talent is critical for teams to thrive. This webinar will cover strategies for developing high-achieving teams and future leaders for years to come.
Dec 05
The policy and political environment is constantly evolving and it’s critical to identify the potential threats that may impact your bottom line. Every organization has its own culture, character and risk profile, all of which influence its level of involvement. In this workshop you’ll gain tools to better assess, communicate and mitigate political risk, ongoing crisis situations and potential fallout. This program is eligible for 2 credits toward the Certificate in Government Relations and Lobbying and 2 core credits toward the Certificate in Public Affairs Management.
Dec 13
It will be here before you know it: the deadline for your organization to file lobbying reports using either the LDA or IRC method. Our expert speaker will cover the major differences between what’s tracked and reported via the two systems, how to determine which method is appropriate for your organization and will answer your questions. This program is eligible for 1 compliance credit toward the Certificate in PAC & Grassroots Management , 1 compliance credit toward the Certificate in Government Relations and Lobbying, and 1 compliance credit toward the Certificate in Public Affairs Management.