Public affairs teams are busier than ever, managing multiple issue and advocacy campaigns while working collaboratively across departments and projects. Reconciling differences and breaking down internal silos can be difficult – but it’s integral to success. Join us to learn specific project and people management tools that will help you fine-tune your public affairs function, improve communication with your teams and keep projects on track. This program is eligible for 2 credits toward the Certificate in PAC & Grassroots Management, Certificate in Public Affairs Management, and Certificate in Government Relations and Lobbying.
How will sustainability issues shape business agendas this year? Join us for a webinar where we will explore key topics impacting communities, the environment and society. We will cover this year’s most pressing issues. This program is eligible for 1 elective credit towards the Certificate in Public Affairs Management.
Hiring a consultant is not only a significant financial investment; but with so many options, it can also be a daunting task. Additionally, finding the right fit can make or break your initiatives and impact your reputation with policymakers and the public. Whether you’re looking for a contract lobbyist or public affairs firm, this workshop will walk you through the ins and outs of hiring, assessing and managing consultants. This program is eligible for 2 Elective credits toward the Certificate in PAC & Grassroots Management, 2 Specialization credits toward the Certificate in Government Relations and Lobbying, and 2 Elective credits toward the Certificate in Public Affairs Management.
ESG reporting is here to stay; don’t get left behind. As companies integrate purpose-driven strategies into business functions, developing clear ESG reports will be critical to demonstrating progress towards societal impact. Join our speakers for an engaging conversation on tools, tips and strategies for developing successful sustainability reports. This program is eligible for 2 specialization credits towards the Certificate in Government Relations and Lobbying and 2 elective credits toward the Certificate in Public Affairs Management.
Join us for a briefing exploring the public affairs landscape in Europe. We will discuss some of the main political and business trends impacting the region, key challenges facing public affairs teams operating there, and tips to overcome them. This program is eligible for 1 core credit towards the Certificate in Public Affairs Management.
The deadline for first quarter LDA filings is April 20. Join us to ensure you’re up-to-date on lobbying compliance rules. We’ll also cover methods for managing and tracking activities to avoid scrambling to gather last-minute information. This program is eligible for 1 elective credit towards the Certificate in PAC & Grassroots Management, 1 compliance credit towards the Certificate in Government Relations and Lobbying and 1 compliance credit towards the Certificate in Public Affairs Management.
According to a recent Council survey, nine out of 10 major companies believe pressure to engage on social issues has increased in the past three years. There’s a heightened awareness across the business community that societal challenges can’t be addressed in siloes. Join us for a conversation on the importance of developing a coordinated and cross-functional approach to social issue advocacy. This program is eligible for 2 specialization credits towards the Certificate in Government Relations and Lobbying and 2 core credits towards the Certificate in Public Affairs Management.
In today’s uncertain and globalized world, public affairs leaders need to coordinate many moving pieces, from managing risks and defining priorities to planning international campaigns and managing multicultural teams. Designed for current and aspiring public affairs leaders, this workshop will explore examples, insights and actionable tips on how to anticipate risks and opportunities, think strategically and develop a smart framework to implement global plans. This program is eligible for 2 specialization credits towards the Certificate in Government Relations and Lobbying and 2 elective credits towards the Certificate in Public Affairs Management.
Reporters have a plan for every interview. Do you have a plan for going on the record? Earned media can position you as a thought leader in your industry. A poorly executed media appearance can negatively impact reputation and the bottom line. Our media relations experts will equip you with a plan to improve coverage, minimize mistakes, and develop a training program for key spokespeople at your organization. This program is eligible for 2 elective credits towards the Certificate in Public Affairs Management.
Another election year is upon us! Now is the time to plan how you will encourage your employees or members to vote, break down barriers to the process and increase accessibility. Join us to learn how to build an informative Get Out the Vote program that not only empowers individuals to exercise their right to vote but also provides ways to get involved in the electoral process. This program is eligible for 2 Grassroots credits toward the Certificate in PAC & Grassroots Management, 2 Specialization credits toward the Certificate in Government Relations and Lobbying, and 2 Elective credits toward the Certificate in Public Affairs Management.
Want to expand your expertise and elevate your advocacy strategies by deep diving into the workings of the Senate? This workshop is for you. Our experts will provide an in-depth overview of the processes, procedures and key committees of the Senate, as well as how to navigate midterms and trends to expect for the rest of 2022. This program is eligible for 2 Elective credits toward the Certificate in PAC & Grassroots Management, 2 Specialization credits toward the Certificate in Government Relations and Lobbying, and 2 Elective credits toward the Certificate in Public Affairs Management.
Complying with state and federal lobbying and PAC regulations is fundamental to managing a trusted and successful public affairs program. A distinguished political law expert will provide a full day, deep dive on the top legal and compliance issues affecting lobbyists, PAC professionals and grassroots practitioners. This program is eligible for 3 credit towards the Certificate in PAC & Grassroots Management, Certificate in Government Relations and Lobbying and the Certificate in Public Affairs Management.
Clean, comprehensive and complete data is key to a successful advocacy program. When you keep a well-maintained database, you’re better able to reach advocates, understand your audience and measure progress and success. While it might seem challenging, investing time and resources to customize your database is a worthwhile pursuit that will ultimately support your larger advocacy initiatives and help you reach your goals. This program is eligible for 1 Grassroots credit towards the Certificate in PAC & Grassroots Management and 1 Elective credit towards the Certificate in Public Affairs Management.
Whether you feel like you are in constant state of crisis or just want to be prepared for the next potential controversy at your organization, this program will provide you with the tools and training you need to deftly handle any immerging issue. How you react in a time of difficulty can define your organization, and a crisis communications plan is critical to maintaining your brand. Join us to create your crisis communications plan and learn how to properly prepare for whatever issues arise. This program is eligible for 2 core credits towards the Certificate in Public Affairs Management.
Whether your organization is looking to change public sentiment about an issue or see important regulatory changes made, this workshop will help you launch the campaign needed to influence and shape the debate. This program is eligible for 2 specialization credits toward the Certificate in Government Relations and Lobbying and 2 core credits towards the Certificate in Public Affairs Management.
Whenever possible, we should seek to dismantle barriers in the workplace and beyond. When it comes to messaging and communication, it’s important to consider practices and invest in accessible resources. Our experts will guide you on making communications channels as inclusive as possible to reach and engage people with disabilities. This program is eligible for 1 elective credit towards the Certificate in Public Affairs Management.
Want to expand your expertise and elevate your advocacy strategies for Congress? Join us for this deep dive into the workings of the U.S. House of Representatives. Our experts will provide an in-depth overview of the processes, procedures and key committees of the House, as well as trends to expect from the rest of 2022. Plus, we’ll share what to expect after midterms. This program is eligible for 2 Specialization credits toward the Certificate in Government Relations and Lobbying and 2 Elective credits toward the Certificate in Public Affairs Management.
Digital content is now more important than ever. Don’t settle for the same old infographic; craft award-winning content. Good creative content can spur action, move policymakers and enhance your advocacy programs. This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management and 2 elective credits towards the Certificate in Public Affairs Management.
Our nation’s democracy is healthiest when all people feel empowered to participate. Join our speakers for a discussion on ways to build dynamic civic engagement programs that are centered on diverse and inclusive values. This program is eligible for 2 elective credits towards the Certificate in Public Affairs Management.
Between PAC pauses, updated criteria, virtual fundraisers and an array of other challenges, the best practices for creating a PAC disbursement budget have shifted over the past year. Hear from PAC experts and practitioners how they are approaching this election year and leading their PAC through the process of determining which lawmakers to support. This program is eligible for 2 PAC credits towards the Certificate in PAC & Grassroots Management, 2 credits towards the Certificate in Government Relations and Lobbying and 2 credits towards the Certificate in Public Affairs Management.
Bottom-line business value: That’s what interests your leadership most. Learn to demonstrate the value of public affairs work in the language and metrics of business – and secure the support and recognition your function and team members need and deserve. This program is eligible for 2 elective credits towards the Certificate in PAC & Grassroots Management, 2 specialization credits towards the Certificate in Government Relations and Lobbying and 2 Core credits towards the Certificate in Public Affairs Management.
Does your PAC program need an overhaul? More organizations are successfully rebranding and relaunching their PACs to better engage existing donors and attract new members. During this workshop, we’ll explore where to start when launching a PAC or overhauling an existing program’s operations and activities. Hear from practitioners that have rebranded their logo, materials, messaging and more to reinvigorate their PACs. This program is eligible for 2 elective credits towards the Certificate in PAC & Grassroots Management, 2 specialization credits towards the Certificate in Government Relations and Lobbying and 2 elective credits towards the Certificate in Public Affairs Management.
It’s been proven that diversity and inclusion leads to better outcomes. Building diverse leadership teams establishes trust with stakeholders and reflects commitment to purpose-driven goals. It also fosters a sense of belonging inside an organization, empowering employees to bring their whole selves to work. This program is eligible for 1 elective credit towards the Certificate in Public Affairs Management.
Does your team have ways to give back? Don’t miss the opportunity to help your team advance social good and propel progress. Join us for a conversation on designing and implementing effective corporate giving strategies. This program is eligible for 2 elective credits towards the Certificate in Public Affairs Management.
The PAC is an integral part of your overall government affairs strategy and an important tool for engaging employees or members in the political process. However, the PAC’s importance and value are often overlooked or misunderstood. During this workshop, we will provide you with the information, data and approach to demonstrate how critical the PAC is to your legislative priorities and the role it plays in supporting your organization’s government affairs work. This program is eligible for 2 PAC credits towards the Certificate in PAC & Grassroots Management, 2 credits towards the Certificate in Government Relations and Lobbying and 2 Elective credits towards the Certificate in Public Affairs Management.
As corporate political involvement remains in the spotlight, developing a smart governance structure for your PAC is more important than ever. Engaged PAC boards comprised of individuals passionate about the PAC, as well as strong bylaws and contribution criteria that guide your activities will strengthen your organization’s political programs for years to come. Join us to hear how corporate and association PACs are re-evaluating their governance function and contribution criteria to promote transparency and organizational values. This program is eligible for 2 credits towards the Certificate in PAC & Grassroots Management, Certificate in Government Relations and Lobbying and the Certificate in Public Affairs Management.
Engaged, educated and informed advocates make for a successful grassroots program. However, it can be difficult to know where to start or how to format your program. Cultivating effective advocates is not only a step toward achieving your program’s goals but can also lead to personal and professional development for participants. During this workshop, you will learn strategies to identify, train and encourage advocates from experts in grassroots management. This program is eligible for 2 Grassroots credits toward the Certificate in PAC & Grassroots Management, 2 credits toward the Certificate in Government Relations and Lobbying, and 2 Elective credits toward the Certificate in Public Affairs Management.
Giving awards to legislators is an outstanding way to elevate your organization’s profile and policy goals, as well as take your relationship-building to the next level. Whether you are considering launching your first legislator award program or want to benchmark your current program, this webinar is for you. This program is eligible for 1 elective credit towards the Certificate in PAC & Grassroots Management, 1 specialization credit towards the Certificate in Government Relations and Lobbying and 1 elective credit towards the Certificate in Public Affairs Management.
To work toward a better society, more businesses are starting local. Through partnerships with nonprofits, local leaders and groups that support community-based efforts, companies are creating change and building trust. Join us for a conversation as we uncover ways organizations have supported the communities they are based in. This program is eligible for 1 elective credit towards the Certificate in Public Affairs Management.
As every state government relations professional knows, states are often where policy change happens first – and more frequently. Join us to learn how to demonstrate the importance of your state government relations work to your leadership and other stakeholders. This program is eligible for 2 Specialization credits toward the Certificate in Government Relations and Lobbying and 2 Elective credits toward the Certificate in Public Affairs Management.
The PAC is a collective voice for your organization. It’s important to involve internal groups and individuals by listening and being responsive to your stakeholders, employee resource groups and other key audiences. Town halls, listening or Q&A sessions, and surveys are great ways to develop two-way communication. This webinar will discuss all the ways to gather input and engage members, stakeholders and more in the PAC. This program is eligible for 1 elective credit towards the Certificate in PAC & Grassroots Management, 1 specialization credit towards the Certificate in Government Relations and Lobbying and 1 core credit towards the Certificate in Public Affairs Management.
Public expectations of business, more complex issues, globalization and heightened economic pressure all affect how you manage your public affairs function, pivot management strategies and protect your reputation. Public affairs professionals must also continue to adapt their approaches to leadership, government relations, and diversity and inclusion amid a virtual business world and a global pandemic. Join us at the Public Affairs Leadership Summit to hear from leading experts on how they are transforming public affairs management during unprecedented times. This program is eligible for 4 credit towards the Certificate in PAC & Grassroots Management and Certificate in Government Relations and Lobbying and 6 core credits towards the Certificate in Public Affairs Management.
As companies continue to advance DEI internally and externally, insightful data will be pivotal to progress. Determining how to best collect, analyze and communicate on DEI data can be complex. Join our speakers as they discuss considerations, tools and communications strategies to strengthen and support your DEI goals. This program is eligible for 2 elective credits towards the Certificate in Public Affairs Management.
Do you have a robust reputation management plan in place? Maintaining a strong brand requires meaningful engagement with internal and external stakeholders, as well as message alignment across your communication channels. Stay on the pulse of possible reputation risks and build a brand that’s ready to weather any challenges that may arise. This program is eligible for 2 Specialization credits toward the Certificate in Government Relations and Lobbying and 2 Core credits toward the Certificate in Public Affairs Management.
Whether your “next generation” is defined as new hires, students or simply individuals of a certain age and experience level, investing resources to engage this audience in your grassroots activities is essential to achieving your advocacy goals. This program will set you up for current and future successes by showing you how to capture the attention of the next generation. Join us and learn how to attract, engage and motivate this group. This program is eligible for 1 Elective credit towards the Certificate in Public Affairs Management and 1 Grassroots credit towards the Certificate in PAC & Grassroots Management.
Silos are easy. Coordination is hard. Through best practices and case studies of success, we will look at ways to help state and federal advocacy teams improve communication and coordination. You’ll come away with the tools to work better together and achieve your organization’s mission. This program is eligible for 1 Elective credit towards the Certificate in Public Affairs Management and 1 Specialization credit towards the Certificate in Government Affairs & Lobbying.
Running a PAC is a difficult task, and compliance must always come first. Association PAC management can be particularly challenging because members are from different organizations, and some trade associations face the added challenge of securing prior approval from corporate members before they can begin soliciting their PAC support. During this webinar, a political law expert will provide a comprehensive overview of compliance considerations for association PACs, with a focus on prior approval. This program is eligible for 1 Compliance credit towards the Certificate in Public Affairs Management, 1 Compliance credit towards the Certificate in Government Affairs & Lobbying and 1 Compliance credit towards the Certificate in PAC & Grassroots Management.
As attention spans grow shorter, PAC and advocacy professionals must get more creative with how they speak to their audiences. Learn to create captivating and persuasive visuals, such as videos and infographics, to inform and excite your eligible community. Whether you need to distill complex data or put a visual spin on your program ideas, we’ll help you envision and produce content that concisely explains the role of your PAC and boosts involvement. This program is eligible for 2 elective credits towards the Certificate in PAC and Grassroots Management and 2 elective credits towards the Certificate of Public Affairs Management.
Policies are the cornerstone of our democracy. In order to drive change and meet the needs of our communities, it’s important for advocates to set policy priorities through a more inclusive lens. Join our speakers for an in-depth conversation on how to advance equitable outcomes through advocacy work. This program is eligible for 2 grassroots credits towards the Certificate in PAC & Grassroots Management and 2 elective credits towards the Certificate in Public Affairs Management.
Have you ever wondered how other organizations structure public affairs and spending? Curious if your team is set up for maximum impact? These are important questions as your capacity for success is determined by the strength of your infrastructure. Whether you are just starting a government relations program, growing your team, or simply want to know how your department benchmarks against other best-in-class organizations, this workshop is for you. We will walk through structures of top industry programs and key components for maximizing success. This program is eligible for 2 elective credit towards the Certificate in PAC & Grassroots Management, 2 specialization credits towards the Certificate in Government Relations and Lobbying and 2 core credits towards the Certificate in Public Affairs Management.
It’s coming: the deadline for your organization to file lobbying reports using either the LDA or IRC method. We’ll cover the major differences between what’s tracked and reported in the two systems and how to determine which method is appropriate for your organization. This program is eligible for 1 compliance credit towards the Certificate in PAC & Grassroots Management, 1 compliance credit towards the Certificate in Government Relations and Lobbying and 1 compliance credit towards the Certificate in Public Affairs Management.
Thought leadership is not just another buzz word. Real thought leaders gain credibility by lending their expertise to serve the public interest, not just their personal agendas. This webinar will teach you how to share your knowledge, build your reputation and contribute meaningfully to public policy discussions. This program is eligible for 1 elective credit towards the Certificate in Public Affairs Management.
Public affairs teams are busier than ever, managing multiple issue and advocacy campaigns while working collaboratively across departments and projects. Reconciling differences and breaking down internal silos can be difficult – but it’s integral to success. Join us to learn specific project and people management tools that will help you fine-tune your public affairs function, improve communication with your teams and keep projects on track. This program is eligible for 2 elective credits toward the Certificate in PAC & Grassroots Management, 2 specialization credits toward Certificate in Government Relations and Lobbying and 2 elective credits toward the Certificate in Public Affairs Management.
COVID-19 spurred sweeping changes in our professional lives, including how we interact. As the pandemic persisted, organizations pivoted to virtual fly-ins and recognized the benefits of virtual meetings with lawmakers and constituents. While in-person meetings are back on, there is still a place for virtual interactions. This workshop will cover best practices for managing the new hybrid fly-in and using this tool to expand your reach. This program is eligible for 3 Compliance credits toward the Certificate in PAC & Grassroots Management, 3 Compliance credits toward the Certificate in Government Relations & Lobbying and 3 Compliance credits toward the Certificate in Public Affairs Management.
Complying with state and federal lobbying and PAC regulations is key to building a trusted and successful public affairs program. A fundamental understanding of political involvement compliance is essential for confidently leading your PAC and advocacy programs. One of the country’s most distinguished political law experts will provide a full-day, deep dive of the top legal and compliance issues affecting lobbyists, PAC professionals and grassroots practitioners. This program is eligible for 3 Compliance credits toward the Certificate in PAC & Grassroots Management, 3 Compliance credits toward the Certificate in Government Relations & Lobbying and 3 Compliance credits toward the Certificate in Public Affairs Management.
Rulemaking is an essential part of the lawmaking process, and often overlooked as a key advocacy tool at the state level. And every state handles the regulatory process differently! Join us to hear strategies for navigating and influencing this complex but increasingly important landscape. This program is eligible for 2 specialization credits towards the Certificate in Government Relations and Lobbying and 2 elective credits towards the Certificate in Public Affairs Management.
Congress may pass a law, but regulators give the law its teeth. Learn and hone tested strategies and tactics for weighing in on federal regulation and rulemaking in a way that advances your mission and industry. This program is eligible for 2 specialization credits towards the Certificate in Government Relations and Lobbying and 2 elective credits towards the Certificate in Public Affairs Management.
There’s a policy threat on the horizon. In order to protect your mission and bottom line, you need to ensure your internal stakeholders are prepared and understand what’s at stake. Learn how to assess, communicate and mitigate political risk through proven strategies and tools. This program is eligible for 2 specialization credits towards the Certificate in Government Relations and Lobbying and 2 core credits towards the Certificate in Public Affairs Management.
Whether you are new to managing a PAC, revamping your program or brushing up your skills, this workshop is for you! Take a deep dive on organizing and managing all functions of your program. Learn from experts the strategies and best practices for building a sophisticated and high-functioning PAC on an upward growth trajectory. This program is eligible for 2 PAC credits toward the Certificate in PAC & Grassroots Management and 2 Elective credits toward the Certificate in Public Affairs Management.
Whether you have an existing program, are looking to expand or launching a grassroots effort from scratch, this bootcamp has the insights and expertise to teach you something new. We will cover every aspect of managing a grassroots program, including new strategies and tried-and-true best practices. Learn how to create smart systems and employ the right tactics to reach your policy goals. This program is eligible for 2 Grassroots credits toward the Certificate in PAC & Grassroots Management and 2 Elective credits toward the Certificate in Public Affairs Management.
