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Feb 20
Your public affairs team could work issues as they arise. Or the team could anticipate issues before they happen and work to minimize them before they become challenges. We’ll help you do the latter. This program is eligible for 2 core credits toward the Certificate in Public Affairs Management.
Feb 21
If content is king than context is queen. Data can help your organization target and optimize its advocacy and political involvement efforts, allowing you laser-like focus on your target audience. Join us to learn how a smartly built and administered database can help you win policy and regulatory battles. This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management.
Mar 20
“Tear down this wall.” “Yes we can.” People don’t spontaneously join an organization or speak out on an issue. It requires individuals that can concisely and convincingly convey how complex policy issues affect citizens’ daily lives. Our persuasive writing workshop will help you produce content that increases engagement, sways undecideds, and makes people remember your organization’s name. This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots and 2 elective credits toward the Certificate in Public Affairs Management.
Mar 20
You’ve been promoted. You’re now in charge. Congratulations! Now what? Learn the essentials of leading people and teams in a way that gives you the tools to inspire, motivate and accomplish – and how to apply those essentials in public affairs.
Mar 28
Approximately 70 percent of all U.S. adults regularly use social media. When leveraged effectively, it can create opportunities to find, reach and engage advocates. Public affairs professionals must stay apprised on how to use a variety of social platforms and must know how to increase advocacy engagement or grow policy issue awareness for their organization. This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management.
Apr 02
Shifting political winds foretell changes in the regulatory environment at all levels of government. In recent years, we’ve seen extensive regulatory activity, and uncertain political environments indicate this trend will continue. Now, more than ever, understanding how to execute strong regulatory advocacy programs is essential for organizations to protect their interests and advance their goals. This program is eligible for 3 elective credits toward the Certificate in PAC & Grassroots Management and 3 elective credits toward the Certificate in Public Affairs Management.
Apr 03
This workshop will approach storytelling from a new perspective with the goal of helping your organization put together stories that connect you to key stakeholders and make your organization stand out. This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management and 2 elective credits toward the Certificate in Public Affairs Management.
Apr 03
In today’s rapidly globalizing business environment, companies are seeing a greater need for a clear, strategic, corporate foreign policy. This term aligns the core competencies of public affairs, including government affairs, corporate responsibility, media relations and risk management under one cohesive strategic plan. This program is eligible for 2 core credits toward the Certificate in Public Affairs Management.
Apr 16
Complying with state and federal lobbying and PAC regulations is foundational to a trusted and successful public affairs program. Ken Gross, one of the country’s most distinguished political law experts, will provide a full day, deep dive of the top legal and compliance issues affecting lobbyists, PAC professionals and grassroots practitioners. This program is eligible for 3 compliance credits toward the Certificate in PAC & Grassroots Management and 3 compliance credits toward the Certificate in Public Affairs Management.
Apr 17
Oversight and investigations are a central component of any state, federal, or local legislature. These events can be a positive opportunity for organizations that effectively plan and a disaster for those that don’t. Hear how our expert panelists have used legislative and regulatory committee testimony to impact policy debates and burnish thought leadership credentials, while simultaneously avoiding missteps under oath.
May 08
With every decision, your organization’s executives are thinking about the bottom line, satisfying investors or members, and staying ahead of the competition. What are you thinking about? Learn to think like your leadership and apply that knowledge to your public affairs strategy and approach. This program is eligible for 2 Core credits toward the Certificate in Public Affairs Management.
May 14
There’s a policy threat on the horizon, and your internal stakeholders don’t fully grasp the threat. Sound familiar? Learn to command the attention of your audience by translating political risk into business terms.
May 16
Incentivizing long-term political involvement requires a thoughtful, developed strategy that continually evolves. Does your program have a strong benefits and recognition structure in place to keep recurring donors engaged while attracting new PAC members? Does your existing incentive program need a refresh? Join a roundtable discussion on building a strong plan that both motivates PAC eligibles to engage and rewards more seasoned donors for their involvement. This program is eligible for 2 PAC credits toward the Certificate in PAC & Grassroots Management .
May 22
Don’t accept a reactive relationship with your internal stakeholders. Create a proactive dynamic, where you work together to spot and work to prevent fires ahead of time. Turn your internal stakeholders into active participants in public affairs work. This program is eligible for 2 core credits toward the Public Affairs Management Certificate.
May 22
When you send out an action alert, does your audience answer the call? Let us help ensure they do. This workshop will help you develop an engagement plan to energize and activate your base, even supporters who are disconnected or traditionally silent. This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management.
Jun 26
Fly-ins, site visits, annual meetings, senior leadership retreats and PAC recognition events: all great occasions to introduce your programs to new audiences and activate existing donors and advocates. Learn to leverage these events for greater grassroots engagement, donor recognition and fundraising opportunities. This program is eligible for 2 elective credits toward the Certificate in PAC & Grassroots Management .
Jun 26
Ever feel like your PAC solicitations recycle the same language over and over again? Looking to write and talk about your PAC in a new and dynamic way that turns potential donors into active ones? We’ll work through writing a compelling solicitation email or letter and strategies for describing your PAC, including small group presentations and meetings that will excite and motivate your eligibles to join. This program is eligible for 2 PAC specialization credits toward the Certificate in PAC & Grassroots Management .