Events

Upcoming Events

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Jan 15
Once the crisis hits, it’s too late. Proactive public affairs professionals should prepare now for the crisis that will eventually – and inevitably – come. Having a detailed crisis communications plan and forecasting potential impacts is essential in the 24-hour news era. Our expert panelists will explore what it takes to weather the storm and maintain your organization’s reputation when it’s in the spotlight. This program is eligible for 2 elective credits toward the Certificate in Public Affairs Management.
Jan 24
Integrating global public affairs management best practices and trends is essential to making your function indispensable to your organization and strengthening your international presence. Join us for our annual workshop to hear advice and case studies from "best in class" functions on the most common global public affairs challenges – and how to solve them. This program is eligible for 2 core credits toward the Certificate in Public Affairs Management.
Feb 13
With dozens of standards and reporting metrics for CSR and sustainability efforts, it’s easy for organizations to suffer analysis paralysis. What metrics will resonate with senior leadership? What data needs to be collected and what is already available? How do we turn these data points into a cohesive narrative and strategy? Our workshop will show you how to determine an appropriate measurement and reporting framework to help your organization move beyond measuring outputs to determining whether your CSR programs are generating impactful outcomes. This program is eligible for 2 elective credits toward the Certificate in Public Affairs Management.
Feb 13
Don’t settle for the same old infographic; craft award-winning content. Good creative content can spur action, move policymakers and enhance all of your advocacy programs. Attendees will explore free and paid design tools to make visual content like Twitter cards and infographics. This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management.
Feb 20
Your public affairs team could work issues as they arise. Or the team could anticipate issues before they happen and work to minimize them before they become challenges. We’ll help you do the latter. This program is eligible for 2 core credits toward the Certificate in Public Affairs Management.
Feb 21
If content is king than context is queen. Data can help your organization target and optimize its advocacy and political involvement efforts, allowing you laser-like focus on your target audience. Join us to learn how a smartly built and administered database can help you win policy and regulatory battles. This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management.
Mar 20
“Tear down this wall.” “Yes we can.” People don’t spontaneously join an organization or speak out on an issue. It requires individuals that can concisely and convincingly convey how complex policy issues affect citizens’ daily lives. Our persuasive writing workshop will help you produce content that increases engagement, sways undecideds, and makes people remember your organization’s name. This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots and 2 elective credits toward the Certificate in Public Affairs Management.
Mar 20
You’ve been promoted. You’re now in charge. Congratulations! Now what? Learn the essentials of leading people and teams in a way that gives you the tools to inspire, motivate and accomplish – and how to apply those essentials in public affairs.
Mar 28
Approximately 70 percent of all U.S. adults regularly use social media. When leveraged effectively, it can create opportunities to find, reach and engage advocates. Public affairs professionals must stay apprised on how to use a variety of social platforms and must know how to increase advocacy engagement or grow policy issue awareness for their organization. This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management.
Apr 16
Complying with state and federal lobbying and PAC regulations is foundational to a trusted and successful public affairs program. Ken Gross, one of the country’s most distinguished political law experts, will provide a full day, deep dive of the top legal and compliance issues affecting lobbyists, PAC professionals and grassroots practitioners. This program is eligible for 3 compliance credits toward the Certificate in PAC & Grassroots Management and 3 compliance credits toward the Certificate in Public Affairs Management.
May 16
Incentivizing long-term political involvement requires a thoughtful, developed strategy that continually evolves. Does your program have a strong benefits and recognition structure in place to keep recurring donors engaged while attracting new PAC members? Does your existing incentive program need a refresh? Join a roundtable discussion on building a strong plan that both motivates PAC eligibles to engage and rewards more seasoned donors for their involvement. This program is eligible for 2 PAC credits toward the Certificate in PAC & Grassroots Management .
Jun 26
Fly-ins, site visits, annual meetings, senior leadership retreats and PAC recognition events: all great occasions to introduce your programs to new audiences and activate existing donors and advocates. Learn to leverage these events for greater grassroots engagement, donor recognition and fundraising opportunities. This program is eligible for 2 elective credits toward the Certificate in PAC & Grassroots Management .
Jun 26
Ever feel like your PAC solicitations recycle the same language over and over again? Looking to write and talk about your PAC in a new and dynamic way that turns potential donors into active ones? We’ll work through writing a compelling solicitation email or letter and strategies for describing your PAC, including small group presentations and meetings that will excite and motivate your eligibles to join. This program is eligible for 2 PAC specialization credits toward the Certificate in PAC & Grassroots Management .