Events

Upcoming Events

Find an Event

Subject:

Format:

Certificate & Credit Eligible:

yeraldin_borray_castillo

Yeraldin Borray Castillo
Program Coordinator
202.787.5961 | email

Feb 09
Words are powerful tools for persuading policy makers, officials, and stakeholders. However, it is important to consider how you present your case. By utilizing storytelling techniques in your advocacy messages, you can open doors and secure meetings that would otherwise be inaccessible. Join this informal virtual event to hear about campaigning tools and ideas, to discuss what makes a good campaign stand-out, and to be inspired by your peers.
Feb 22
Compiling an effective ESG report is meticulous and can be daunting, especially without the right data and tools. Finding ways to streamline the reporting process to ensure accurate depiction of your organization’s impact and operations is essential to success. Join our speakers for an exciting discussion on useful tips and methods to deploy when developing ESG reports. This program is eligible for 2 credits toward the Certificate in Government Relations and Lobbying and 2 core credits toward the Certificate in Public Affairs Management.
Mar 06
Interested in learning how to get the most out of your Council membership? Join us for an orientation webinar to get up to speed about all of the Council’s major services.
Mar 08
Federal appropriations vs. federal budget. This workshop will cover the ins and outs of the two, how they differ from each other, and why that differentiation matters. Join us as we drill down into budget resolutions and the annual appropriations cycle. Whether you’re an “approps” and budget expert who’s simply looking for a refresher or new to the space, this workshop is for you! This program is eligible for 2 credits toward the Certificate in Government Relations and Lobbying.
Mar 16
Public affairs teams are becoming more integrated with other departments and functions within organizations. As a result, project management skills to oversee multiple issue and advocacy campaigns while working collaboratively across teams are increasingly important. Join us to learn specific project and people management tools and strategies that will help you fine-tune your public affairs function, improve communication with stakeholders and keep projects on track. This program is eligible for 2 credits toward the Certificate in PAC & Grassroots Management , 2 credits toward the Certificate in Government Relations and Lobbying and 2 credits toward the Certificate in Public Affairs Management.
Mar 23
For companies engaging in ESG efforts, finding synergy between government affairs and ESG priorities is critical. As public affairs professionals, understanding the risks, opportunities and perceptions of integrating ESG activities into your priorities and policy portfolio will ensure your company is protected in the years ahead. Join our speakers for an overview of what the shifting focus on ESG means for public affairs leaders. This program is eligible for 2 core credits toward the Certificate in Public Affairs Management.
Mar 29
As public affairs professionals, we understand the value of government relations. But how can we convince others? Join us for this in-depth, two-hour workshop designed to give you the tools you need to better measure the value that government relations brings to your organization. You’ll learn successful strategies for communicating that value to internal stakeholders, including your organization’s leadership. This program is eligible for 2 credits toward the Certificate in Government Relations and Lobbying and 2 credits toward the Certificate in Public Affairs Management.
Apr 05
Sustainability and ESG are not a passing trend. Government and public opinions around the world have increasingly high expectations for companies to adopt sustainable business practices, be good corporate citizens and engage in socially responsible policies. How can public affairs teams address the policy and public challenges ahead while embracing sustainability as an opportunity to consolidate their company’s reputation and business position globally? This program is eligible for 2 credits toward the Certificate in Public Affairs Management.
Apr 11
Whether you’re a seasoned government relations professional or embarking on your government relations career, if the federal level is your focus, there’s one institution that’s key: Congress. Join us as we dive into the legislative processes of both chambers; how Committees work (and why they’re important); how staffers operate behind the scenes and the work they do; and much more! This program is eligible for 2 credits toward the Certificate in Government Relations and Lobbying and 2 credits toward the Certificate in Public Affairs Management.
Apr 12
Investing in your leaders is critical to grassroots advocacy success. Providing the tools they need to implement programs designed to educate and motivate ensures longevity and maximum impact for your program. This workshop will cover best practices for leading grasstops advocates and will examine case studies of successful programs. This program is eligible for 2 credits toward the Certificate in PAC & Grassroots Management , 2 credits toward the Certificate of Government Relations and Lobbying and 2 credits toward the Certificate in Public Affairs Management.
Apr 24
Interested in learning how to get the most out of your Council membership? Join us for a member orientation to get up to speed about all of the Council’s major services.
Apr 25
Time and opportunities can be fleeting when you lobby. Making a rapid and positive impact is essential to achieving your government relations goals. Join this workshop to learn the skills, secrets, and techniques to develop powerful messages and present your arguments persuasively. Whether you need to persuade a legislator or a member of their staff, make a 30-second pitch to decisionmakers, or present your position with a compelling narrative — first impressions count, and this workshop will help equip you with the knowledge and skills to ensure that first impression is a good one. This program is eligible for 2 credits toward the Certificate in Government Relations and Lobbying and 2 credits toward the Certificate in Public Affairs Management.
Apr 26
According to the Public Affairs Council’s 2022 Social Impact Report, over 60% of organizations look to trade associations and non-profits as partners in their diversity, equity and inclusion efforts. As trusted voices of specific business sectors, associations play a key role in shaping how the public affairs professions looks and feels. Join us for a conversation with seasoned association leaders on diversity, equity and inclusion in the association space. This program is eligible for 2 core credits toward the Certificate in Public Affairs Management.
Apr 27
The most sophisticated political programs use many tactics to build relationships with legislators and achieve sustained success. In-district political activities such as site visits, facility tours and local fundraisers are an important component of a long-term advocate engagement strategy. They offer a unique way to engage and educate legislators as well as energize PAC contributors and advocates. Join us to hear strategies to launch or elevate your in-district PAC and grassroots activities. This program is eligible for 2 credits toward the Certificate in PAC & Grassroots Management , 2 credits toward the Certificate in Government Relations and Lobbying, and 2 credits toward the Certificate in Public Affairs Management.
May 04
Employees are increasingly expecting and requesting that their company or association’s leadership take a stand and respond to political, social, and environmental issues. Join us to learn how to create a social issue framework for your organization and how to become an authentic communicator on issues outside of your day-to-day business matters. This program is eligible for 2 credits toward the Certificate in Government Relations and Lobbying, and 2 credits toward the Certificate in Public Affairs Management.
May 10
Social media can be an effective communication tool, but to what extent can it be used for PAC and grassroots purposes? Join this workshop to learn compliance considerations for social media advocacy and engagement strategies that work. This program is eligible for 2 credits toward the Certificate in PAC & Grassroots Management .
May 16
Grappling with when and how to engage on specific social issues? Identifying what issues are most salient to your business and stakeholders and navigating how to approach them requires intentional planning and internal alignment. Join our speakers for an in-depth conversation on how to lead on social issues in an effective way. This program is eligible for 2 core credits toward the Certificate in Public Affairs Management.
Jun 01
Strategic planning for your public affairs programs is key in ensuring your efforts are goal-focused, aligned with business imperatives and quantifiable. This workshop will demonstrate how to implement a strategic planning process for your public affairs initiatives that provides both insight into what creates the greatest bottom-line impact and a road map to get you there. This program is eligible for 2 core credit toward the Certificate in Public Affairs Management.
Jun 05
Interested in learning how to get the most out of your Council membership? Join us for a member orientation to get up to speed about all of the Council’s major services.
Jun 06
Using videos for PAC and grassroots engagement is becoming an increasingly popular tactic – and for good reason. Creating an informative and powerful video not only gets your message across, but can also serve as an evergreen piece of content to share repeatedly. This workshop will explore why some videos outperform others and what goes into creating compelling video content to move the needle on your PAC and grassroots programs. This program is eligible for 2 elective credits toward the Certificate in PAC & Grassroots Management.
Jun 07
Part of an organization’s advocacy and lobbying strategies should ensure that they are also being held to your own ethical standards and commitments. Find out how to develop ethical guidelines and maintain your organization’s reputation as a good corporate citizen. This program is eligible for 2 credits toward the Certificate in Government Relations and Lobbying and 2 core credits toward the Certificate in Public Affairs Management.
Jun 08
Global public affairs leaders are increasingly valued for their ability to understand how geopolitical risks will impact their business and act strategically. Join this workshop to hear from peers, experts and analysts on how to assess the impact of global risks on your organization and incorporate that assessment into your global public affairs and communication strategies. This program is eligible for 2 elective credits toward the Certificate in Public Affairs Management.
Jun 27
Rulemaking is an integral part of the lawmaking process, but it’s often overlooked as a key advocacy tool at the state level. On top of that, every state handles the regulatory process differently! Join us to learn strategies for navigating and influencing this complex but important landscape. This program is eligible for 2 credits toward the Certificate in Government Relations and Lobbying.
Jul 13
PAC match programs are consistently ranked among the most effective tools to grow a PAC program. A successful PAC match incentive takes a lot of forethought and planning to make sure it is both manageable and incentivizing. Join us for a high-level overview of how the best programs plan, administer, market and scale their PAC match benefit. This program is eligible for 2 PAC credits toward the Certificate in PAC & Grassroots Management
Jul 18
Hiring a consultant is a big decision for many reasons – where should you start? How do you know which consultant will best fit your needs? What about best practices for assessing the work your consultant is taking on? Whether you’re looking for a contract lobbyist or public affairs firm, this workshop will cover the ins and outs of what to think about when hiring, assessing, and managing consultants. This program is eligible for 2 credits toward the Certificate in Government Relations and Lobbying and 2 elective credits toward the Certificate in Public Affairs Management.
Aug 02
Your advocates have a story to tell, and your program should help them. Personal experiences make your message meaningful and compelling to lawmakers or regulators and emphasize the need for action or change. This workshop will demonstrate how storytelling can be used to enhance your grassroots efforts, empower your advocates and reach your goals. This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management and 2 credits toward the Certificate in Government Relations and Lobbying.
Aug 08
Bottom-line business value: That’s what interests your leadership most. The number of meetings you have with policymakers? Ultimately, it’s just a number – the outcomes from those meetings, such as a policy decision or future landscape that’s ideal for your industry, is what really matters. Join this workshop learn to demonstrate the value of government relations work in the language and metrics of business – and get the support and recognition your function needs and deserves. This program is eligible for 2 credits toward the Certificate in Government Relations and Lobbying and 2 core credits toward the Certificate in Public Affairs Management.
Aug 10
New donors are important, but leveraging current contributors is an effective fundraising strategy to consider when looking to increase PAC receipts. This webinar will cover strategies for motivating contributors to increase their support over time.
Sep 12
Managing a corporate PAC comes with unique challenges including segmenting and targeting your eligible class, payroll deductions and working with HR or other departments. This workshop will dive into compliance, communications and employee engagement considerations for corporate PAC managers. This program is eligible for 3 PAC credits toward the Certificate in PAC & Grassroots Management.
Sep 12
Managing an association PAC comes with unique challenges including prior approval, a decentralized membership or event-based fundraising. This workshop will dive into compliance, communications and member engagement considerations for association PAC managers. This program is eligible for 3 PAC credits toward the Certificate in PAC & Grassroots Management .
Sep 14
Understanding how to best collect, analyze and communicate on DEI data can be complex. Join our speakers as they discuss considerations, tools and communications strategies to strengthen and support your DEI goals. This program is eligible for 2 credits toward the Certificate in Government Relations and Lobbying and 2 credits toward the Certificate in Public Affairs Management.
Sep 19
Public affairs professionals play a critical role in helping organizations understand how government works and how external stakeholders impact their operations in an ever-changing business environment. Working with internal and external partners to achieve favorable public affairs or policy outcomes often hinges on successful negotiating skills. In this workshop, we’ll explore fundamental and proven strategies, tactics and techniques used to negotiate, mediate, and resolve differences. This program is eligible for 2 credits toward the Certificate in Government Relations and Lobbying and 2 core credits toward the Certificate in Public Affairs Management.
Sep 21
Your reputation is one of your most valuable assets. Yet today’s geopolitical landscape poses complex and unprecedented challenges to multinational brands. Join this virtual workshop to hear strategic insights, innovative approaches and concrete case studies of how global companies are building and maintaining a solid global reputation in uncertain times. This program is eligible for 2 elective credits toward the Certificate in Public Affairs Management.
Oct 04
According to The Public Affairs Council’s PAC Benchmarking reports, PACs that utilize peer-to-peer solicitation methods raise almost twice as much in receipts compared to PACs that do not. Peer-to-peer isn’t just an impactful solicitation strategy, but also a great way to promote community. Successful programs need structure and consistency to achieve results and this workshop will show you how to do that. This program is eligible for 2 PAC credits toward the Certificate in PAC & Grassroots Management .
Oct 24
The COVID-19 pandemic demonstrated how important it is to be prepared for the unexpected. It’s imperative to have a strategic issues management process in place. Join us to learn how your public affairs team can anticipate future issues – even the really big ones – and tackle them before they become much bigger challenges. This program is eligible for 2 credits toward the Certificate in Government Relations and Lobbying and 2 core credits toward the Certificate in Public Affairs Management.
Nov 02
Having a thoughtful, well-developed engagement strategy for your PAC can be the difference between its growth or stagnation. Join us to hear how to build a strong plan that includes both, valuable rewards that motivate new donors and recognition and communications structures that keep all donors engaged. Our speakers will provide new ideas to help create excitement around the PAC’s activities to keep your political program fresh and dynamic. This program is eligible for 2 PAC credits toward the Certificate in PAC & Grassroots Management .
Nov 08
It’s worth reminding ourselves – advocacy agendas don’t exist in a vacuum! Achieving your goals often requires understanding where stakeholders sit in your policy space and engaging with them. Join this workshop to learn more about stakeholder mapping and how you can utilize your stakeholders to achieve success. This program is eligible for 2 credits toward the Certificate in Government Relations and Lobbying and 2 core credits toward the Certificate in Public Affairs Management.
Nov 16
Whether it’s the public, the press, your shareholders, or even your own employees, organizations need to explain their ESG practices and commitments directly to their audience. Join this workshop to understand how to organize your ESG framework, outline your goals, and communicate clearly and effectively. This program is eligible for 2 credits toward the Certificate in Government Relations and Lobbying and 2 core credits toward the Certificate in Public Affairs Management.
Nov 28
Establishing a successful global public affairs function is essential for strengthening your organization’s international presence as well as managing global risks and opportunities. Join this workshop to discuss the challenges and best practices for creating and implementing your global public affairs strategy. This program is eligible for 2 elective credits toward the Certificate in Public Affairs Management.
Nov 29
PAC events have experienced several transitions over the past few years – from virtual to hybrid and finally a return to in-person. PAC events of all sizes and structures provide meaningful ways to connect, engage and inform. Whether your fundraising strategy depends on a single large-scale event or events are a small part of your engagement strategy, this workshop can help. This program is eligible for 2 PAC credits toward the Certificate in PAC & Grassroots Management.
Dec 05
The policy and political environment is constantly evolving and it’s critical to identify the potential threats that may impact your bottom line. Every organization has its own culture, character and risk profile, all of which influence its level of involvement. In this workshop you’ll gain tools to better assess, communicate and mitigate political risk, ongoing crisis situations and potential fallout. This program is eligible for 2 credits toward the Certificate in Government Relations and Lobbying and 2 core credits toward the Certificate in Public Affairs Management.
Dec 12
With the 2024 elections closer than you think, now is the time to make sure your get-out-the-vote plans are in place. GOTV efforts enhance your advocacy program by encouraging employees or members to vote, breaking down barriers to the political process and increasing accessibility. Join us and learn how to build a GOTV program that empowers civic engagement and increases the presence of your advocacy program. This program is eligible for 2 elective credits toward the Certificate in PAC & Grassroots Management and 2 credits toward the Certificate in Government Relation and Lobbying.