Events

Upcoming Events

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May 14
There’s a policy threat on the horizon, and your internal stakeholders don’t fully grasp the threat. Sound familiar? Organizations don’t speak the language of public affairs. They speak the language of business. Learn to command the attention of your audience by translating political risk and the value of governmental relations into business terms. This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management.
May 16
Incentivizing long-term political involvement requires a thoughtful, developed strategy that continually evolves. Does your program have a strong benefits and recognition structure in place to keep recurring donors engaged while attracting new PAC members? Does your existing incentive program need a refresh? Join a roundtable discussion on building a strong plan that both motivates PAC eligibles to engage and rewards more seasoned donors for their involvement. This program is eligible for 2 PAC credits toward the Certificate in PAC & Grassroots Management .
May 16
In today’s rapidly globalizing business environment, companies are seeing a greater need for a clear, strategic, corporate foreign policy. This term aligns the core competencies of public affairs, including government affairs, corporate responsibility, media relations and risk management under one cohesive strategic plan. This program is eligible for 2 core credits toward the Certificate in Public Affairs Management.
May 22
When you send out an action alert, does your audience answer the call? Let us help ensure they do. This workshop will help you develop an engagement plan to energize and activate your base, even supporters who are disconnected or traditionally silent. This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management.
May 29
Bottom-line business value: That’s what interests your leadership most. Learn to demonstrate the value of public affairs work in the language and metrics of business – and get the support and recognition your functions need and deserve. This program is eligible for 2 Core credits toward the Certificate in Public Affairs Management.
Jun 05
Corporate Social Responsibility (CSR) isn’t just about being a good neighbor anymore. Embracing CSR is essential for organizations that want to compete for talent or market share. Employees want to work for organizations that have purpose. Research has shown that companies with strong CSR frameworks are less likely to make costly environmental or governance mistakes. This workshop will show you how to embrace CSR to improve your company, your employee engagement and the environment you operate in. This program is eligible for 2 elective credits toward the Certificate in Public Affairs Management.
Jun 06
As advances in digital communications continue to increase online advocacy, sharing your advocacy message with legislators in person remains a powerful way to ensure your message isn’t lost in the crowd. In-person legislative meetings done right build meaningful relationships and can lead to impactful policy change. This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management and 2 elective credits toward the Certificate in Public Affairs Management.
Jun 26
Fly-ins, site visits, annual meetings, senior leadership retreats and PAC recognition events: all great occasions to introduce your programs to new audiences and activate existing donors and advocates. Learn to leverage these events for greater grassroots engagement, donor recognition and fundraising opportunities. This program is eligible for 2 elective credits toward the Certificate in PAC & Grassroots Management .
Jun 26
Ever feel like your PAC solicitations recycle the same language over and over again? Looking to write and talk about your PAC in a new and dynamic way that turns potential donors into active ones? We’ll work through writing a compelling solicitation email or letter and strategies for describing your PAC, including small group presentations and meetings that will excite and motivate your eligibles to join. This program is eligible for 2 PAC specialization credits toward the Certificate in PAC & Grassroots Management .
Jun 27
With every decision, your organization’s executives are thinking about the bottom line, satisfying investors or members, and staying ahead of the competition. What are you thinking about? Learn to think like your leadership and apply that knowledge to your public affairs strategy and approach. This program is eligible for 2 Core credits toward the Certificate in Public Affairs Management.
Jun 27
Public affairs is selling. Have you earned the right to close? Learn simple, proven sales and negotiating techniques from expert sales professionals, and how to apply those skills to working with legislative staff, community groups, trade associations and more. This program is eligible for 2 elective credits toward the Certificate in Public Affairs Management.
Jul 10
All the facts in the world won’t matter if the feeling’s not right. Speechwriters need to match the tone and language of the principal in order to create authentic prose. Public speakers need to understand that every message has a time and a place. This workshop will show you now to shape your language, measure your speaker’s natural voice, and tailor any public address to fit your goals. This program is eligible for 2 elective credits toward the Certificate in PAC & Grassroots Management and 2 elective credits toward the Certificate in Public Affairs Management.
Jul 10
What to do with an increasingly partisan Congress? Take your issue right to the voters. Whether your organization wants to change laws, regulations or public sentiment, this workshop will help you plan and launch a campaign to win. This program is eligible for 2 grassroots specialization credits toward the Certificate in PAC & Grassroots Management.
Jul 16
The Federal Election Commission requires that trade association PACs obtain prior approval from its corporate members before soliciting them for PAC support. Those requirements, and others associated with prior approval, often pose challenges in growing PAC programs. Prior approval requirements also introduce additional compliance considerations that can affect your PAC’s activities and campaigns. Gain an overview of those compliance requirements, how to navigate them and grow your PAC all at once. This program is eligible for 2 compliance credits toward the Certificate in PAC & Grassroots Management.
Jul 16
Relationships matter. Is your organization leveraging your well-connected and most trustworthy advocates? This workshop will explore ways to develop and implement an effective grasstops, key contact or grassroots ambassador program that engages the right messengers, builds impactful relationships and achieves your policy or regulatory goals. This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management.
Sep 17
Remain compliant while engaging in political involvement, PAC communications and advocacy online. Our political law and digital experts will help you understand what to do – and not to do – online and navigate regulations that govern online advocacy. This program is eligible for 2 compliance credits toward the Certificate in PAC & Grassroots Management and 2 compliance credits toward the Certificate in Public Affairs Management.
Sep 19
Corporations and associations have consistently counted peer-to-peer PAC solicitations among their most effective fundraising methods, according to the Council’s Corporate and Association PAC Benchmarking Reports. Make sure your PAC program is developing, training and leveraging its strongest supporters into peer champions. This program is eligible for 2 PAC credits toward the Certificate in PAC & Grassroots Management.