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Carolyn Darville
Events Associate
202.787.5976 | email

Jun 26
Fly-ins, site visits, annual meetings, senior leadership retreats and PAC recognition events: all great occasions to introduce your programs to new audiences and activate existing donors and advocates. Learn to leverage these events for greater grassroots engagement, donor recognition and fundraising opportunities. This program is eligible for 2 elective credits toward the Certificate in PAC & Grassroots Management .
Jun 26
Ever feel like your PAC solicitations recycle the same language over and over again? Looking to write and talk about your PAC in a new and dynamic way that turns potential donors into active ones? We’ll work through writing a compelling solicitation email or letter and strategies for describing your PAC, including small group presentations and meetings that will excite and motivate your eligibles to join. This program is eligible for 2 PAC specialization credits toward the Certificate in PAC & Grassroots Management .
Jun 27
With every decision, your organization’s executives are thinking about the bottom line, satisfying investors or members, and staying ahead of the competition. What are you thinking about? Learn to think like your leadership and apply that knowledge to your public affairs strategy and approach. This program is eligible for 2 Core credits toward the Certificate in Public Affairs Management.
Jun 27
Public affairs is selling. Have you earned the right to close? Learn simple, proven sales and negotiating techniques from expert sales professionals, and how to apply those skills to working with legislative staff, community groups, trade associations and more. This program is eligible for 2 elective credits toward the Certificate in Public Affairs Management.
Jul 10
All the facts in the world won’t matter if the feeling’s not right. Speechwriters need to match the tone and language of the principal in order to create authentic prose. Public speakers need to understand that every message has a time and a place. This workshop will show you now to shape your language, measure your speaker’s natural voice, and tailor any public address to fit your goals. This program is eligible for 2 elective credits toward the Certificate in PAC & Grassroots Management and 2 elective credits toward the Certificate in Public Affairs Management.
Jul 10
Activity in the states – including ballot initiatives – continues to pick up. In 2018, many important policies passed or almost passed not through legislation, but through ballot initiatives. In light of this trend, learn tested strategies and tactics for using ballot initiatives to advance your policy and regulatory agenda. This program is eligible for 2 grassroots specialization credits toward the Certificate in PAC & Grassroots Management.
Jul 16
The Federal Election Commission requires that trade association PACs obtain prior approval from its corporate members before soliciting them for PAC support. Those requirements, and others associated with prior approval, often pose challenges in growing PAC programs. Prior approval requirements also introduce additional compliance considerations that can affect your PAC’s activities and campaigns. Gain an overview of those compliance requirements, how to navigate them and grow your PAC all at once. This program is eligible for 2 compliance credits toward the Certificate in PAC & Grassroots Management.
Jul 17
Reporters have a plan for every interview. Do you have a plan for them? Earned media can position you as a thought leader in your industry. A poorly executed media appearance can negatively impact reputation and the bottom line. Our media relations expert will equip you with a plan to improve coverage, minimize mistakes, and develop a training program for key spokespeople. This program is eligible for 2 elective credits toward the Certificate in PAC & Grassroots Management and 2 elective credits toward the Certificate in Public Affairs Management.
Sep 17
Whether you are tracking the effectiveness of digital ads, coordinating a multifaceted social media schedule or crafting hyper-targeted messages, building a winning digital campaign can be complicated. We’ll help you make it simple. Learn how to draw a blueprint for your organization’s digital strategy from the experts. This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management.
Sep 17
Remain compliant while engaging in political involvement, PAC communications and advocacy online. Our political law and digital experts will help you understand what to do – and not to do – online and navigate regulations that govern online advocacy. This program is eligible for 2 compliance credits toward the Certificate in PAC & Grassroots Management and 2 compliance credits toward the Certificate in Public Affairs Management.
Sep 18
Someone using a saw with no training is a disaster waiting to happen. So is sending an untrained advocate to a legislative meeting. Our workshop will “train the trainer” and help you prepare your advocates for success. This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management.
Sep 18
Learn or perfect the key steps in creating an international public affairs plan that moves your audience to action, including defining a global advocacy goal, building a strategic plan and implementing that plan with local impact in non-U.S. markets. This program is eligible for 2 core credits toward the Certificate in Public Affairs Management.
Sep 19
Corporations and associations have consistently counted peer-to-peer PAC solicitations among their most effective fundraising methods, according to the Council’s Corporate and Association PAC Benchmarking Reports. Make sure your PAC program is developing, training and leveraging its strongest supporters into peer champions. This program is eligible for 2 PAC credits toward the Certificate in PAC & Grassroots Management.
Sep 23
Help your organization improve its image, influence policymakers and engage potential supporters with high-impact digital advertising. Advances in advertising technology give you the ability to target, reach and measure in new ways. Hear from top experts in an in-depth, full-day training. This program is eligible for 3 grassroots credits toward the Certificate in PAC & Grassroots Management.
Oct 10
There are an abundance of ways in which your organization can give back to society, but you need the right team to make a meaningful impact. Effective partnerships will play a key role in any organization’s push to develop or enhance a CSR profile. Our workshop will show you how to locate and engage partners in order to achieve your CSR goals. This program is eligible for 2 elective credits toward the Certificate in Public Affairs Management.
Oct 16
Whether you are starting from scratch or revamping your current grassroots program, you first need to determine what you want to accomplish, what you are doing well and create a strategic plan to get you there. This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management.
Oct 16
Successful PAC management is like running a small business: Beyond day-to-day demands, PAC professionals juggle fundraising, donor outreach, communication and political strategy, and governance structures. Whether you’re a seasoned manager looking for a refresh of the fundamentals or your new to the game and seeking the lay of the land, learn the key components of successful PAC management. This program is eligible for 2 PAC-specific credits toward the Certificate in PAC & Grassroots Management.
Oct 17
Complying with state and federal lobbying and PAC regulations is foundational to a trusted and successful public affairs program. Ken Gross, one of the country’s most distinguished political law experts, will provide a full-day deep dive of the top legal and compliance issues affecting lobbyists, PAC professionals and grassroots practitioners. This program is eligible for 3 compliance credits toward the Certificate in PAC & Grassroots Management and 3 compliance credits toward the Certificate in Public Affairs Management.
Oct 30
Ensure your global public affairs function has a local perspective and can identify, track and manage issues in key markets. This session will explore how organizations conceptualize, construct, execute and assess their issues management and tracking plan. This program is eligible for 2 elective credits toward the Certificate in Public Affairs Management.
Oct 30
Communications functions and goals can vary across divisions, leading to divergent messaging internally and externally. Organizations need internal ambassadors to work across different units to unify the dialogue. Our workshop will show you how to locate and train employees to take on these essential communications and outreach roles. This program is eligible for 2 elective credits toward the Certificate in PAC & Grassroots Management and 2 core credits toward the Certificate in Public Affairs Management.
Nov 07
Measuring impact is one of the biggest challenges public affairs professionals face; it’s also the one that matters most to senior executives. Learn to express ROI in a way management understands and appreciates, and that captures the impact of your function’s work. This program is eligible for 2 core credits toward the Certificate in Public Affairs Management.
Nov 07
Finding the governance structure that works for your organization’s PAC is essential for growing your political program. At a minimum, a strong governance structure includes three core elements: an engaged PAC board, strong bylaws that guide your activities and smart budgeting. This workshop will help you develop all three. This program is eligible for 2 PAC credits toward the Certificate in PAC & Grassroots Management.
Nov 14
Public affairs and advocacy campaigns succeed or fail in no small part due to their communications strategy. What makes a successful campaign and what are the common obstacles to comprehensive communications plans? Our experts will show you how to develop initiatives that are unified across internal divisions and make an impact. This program is eligible for 2 elective credits toward the Certificate in PAC & Grassroots Management and 2 elective credits toward the Certificate in Public Affairs Management.
Dec 12
Relationships matter. Is your organization leveraging your well-connected and most trustworthy advocates? This workshop will explore ways to develop and implement an effective grasstops, key contact or grassroots ambassador program that engages the right messengers, builds impactful relationships and achieves your policy or regulatory goals. This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management.