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Carolyn Darville
Events Associate
202.787.5976 | email

Jan 23
There’s a policy threat on the horizon, and in order to protect your mission and bottom line, you need to ensure your internal stakeholders are prepared and understand what’s at stake. Learn how to assess, communicate, and mitigate political risk through proven strategies and tools. This program is eligible for 2 Core credits towards the Certificate in Public Affairs Management as well as 2 elective credits towards the certificate in PAC and Grassroots Management.
Jan 29
With dozens of standards and reporting metrics, organizations need to determine what data they need to collect and analyze for an effective CSR strategy. Our workshop will show you how to figure out what frameworks work for your organization. With the right measurement strategy, you’ll be able to move beyond just measuring outputs to determining whether your CSR programs are generating impactful outcomes. This program is eligible for 2 elective credits toward the Certificate in Public Affairs Management.
Feb 12
What perspectives are missed when public affairs teams aren’t representative of the communities in which they operate? How can organizations develop policies to foster a culture of conscious inclusion and diversity? This workshop will provide a safe and facilitated discussion to help participants discover how to get a better view of themselves, their workplace and our society. Participants will leave with tools to build a more inclusive and supportive workplace. This program is eligible for 2 elective credits toward the Certificate in PAC & Grassroots Management and 2 elective credits toward the Certificate in Public Affairs Management.
Feb 12
Make your function indispensable and strengthen your international presence by keeping up with trends and best practices in global public affairs management – and putting them to work. Join us for our annual workshop to hear strategic advice and case studies from the "best in class" on predicting, preparing for and solving the most common global public affairs challenges. This program is eligible for 2 core credits toward the Certificate in Public Affairs Management.
Feb 13
Everyone wants to be a “thought leader” — but few people and organizations succeed. That’s because real thought leaders gain credibility by lending their expertise to serve the public interest, not just their personal agendas. This popular workshop will teach you how to share your knowledge, build your reputation and earn a seat at the public policy table! This program is eligible for 2 elective credits toward the Certificate in PAC & Grassroots Management and 2 core credits toward the Certificate in Public Affairs Management.
Mar 10
Whether you’re using Facebook, Twitter, Instagram, LinkedIn, Snapchat or the next big thing, social media is one of the most powerful tools in your advocacy toolbox. When leveraged effectively, social media can create opportunities to find, reach and engage advocates, recruit supporters and connect with policy makers. This program is eligible for 3 Grassroots credits towards the Certificate in PAC & Grassroots Management and 3 elective credits towards the Public Affairs Management.
Mar 11
Whether you are tracking the effectiveness of digital ads, coordinating a multifaceted social media schedule or crafting hyper-targeted messages, building a winning digital campaign is complicated. We’ll help you make it simple. Learn from the experts how to draw a blueprint for your organization’s digital strategy. This program is eligible for 2 elective credits toward the Certificate in PAC & Grassroots Management and 2 core credits toward the Certificate in Public Affairs Management.
Mar 18
Reporters have a plan for every interview. Do you have a plan for going on the record? Earned media can position you as a thought leader in your industry. A poorly executed media appearance can negatively impact reputation and the bottom line. Our media relations experts will equip you with a plan to improve coverage, minimize mistakes, and develop a training program for key spokespeople. This program is eligible for 2 elective credits towards the certificate in PAC and Grassroots Management as well as 2 elective credits towards the certificate in Public Affairs Management.
Mar 19
No matter what challenges your organization is facing, it’s important to have a strategic issues management process in place. With the right preparation, your public affairs team can anticipate issues before they arise and minimize problems before they become challenges. This program is eligible for 2 Core credits towards the Certificate in Public Affairs Management as well as 2 elective credits towards the Certificate in PAC and Grassroots Management.
Mar 19
In today’s crowded advocacy space, engaging stakeholders effectively is often the difference between success and failure. Are you identifying and leveraging your relationships to their greatest potential? This program is eligible for 2 elective credits toward the Certificate in PAC & Grassroots Management.
Mar 26
Any organization without a crisis communications strategy is planning to fail. As more companies are asked to respond to political and social issues, organizations need to understand when, where and how to react. This program is eligible for 2 elective credits toward the Certificate in Public Affairs Management.
Apr 07
Embracing CSR is essential for organizations that want to compete for talent or market share, and e. Employees want to work for organizations that have social purpose as a key objective. Research has shown that companies with strong CSR frameworks are less likely to make costly environmental or governance mistakes. This workshop will show you how to embrace CSR to improve your company, employee engagement and the environment in which your firm operates. This program is eligible for 2 elective credits toward the Certificate in Public Affairs Management.
Apr 28
Benchmarking data shows 48% of responding corporations report making state-level corporate political contributions in states where it’s permissible. PAC professionals often manage their company’s state-level corporate contributions in addition to the PAC. This workshop will cover strategies for managing compliant PAC and political giving across jurisdictions and determining where to focus your corporate dollars. This program is eligible for 2 PAC specialization credits towards the Certificate in PAC & Grassroots Management and 2 Core credits towards the Certificate in Public Affairs Management.
Apr 29
Have you ever wondered how other organizations structure their GR program and spending? Or if your team is set up for impact? These are important questions — your capacity for success is determined by the strength of your infrastructure. Whether you are just starting a government relations program, growing your team or benchmarking your department against other best –in-class organizations, this workshop is for you. We will walk you through top industry programs and key components for maximizing success. This program is eligible for 2 Grassroots specialization credits towards the Certificate in PAC & Grassroots Management and 2 Core credits towards the Certificate in Public Affairs Management.
Apr 30
Corporate Social Responsibility—when fully embraced—can impact virtually every part of your organization, so where do you start? This workshop will give participants an overview materiality matrix development, a common first step in CSR programs to help firms determine what issues matter to them and the ways in which they can make an impact. Since many organizations will need some outside support when standing up a CSR program, the event will provide insights on when and how to hire consultants to help with the establishment and growth of a CSR operation. This program is eligible for 2 elective credits toward the Certificate in Public Affairs Management.
May 13
Persuasion is a must in public affairs. In order to gain supporters and impact decision-makers, an organization needs individuals that can concisely and convincingly convey how complex policy issues affect citizens’ daily lives. Our persuasive writing workshop will show you how to produce content that can increase engagement among supporters and sway undecideds. This program is eligible for 2 Elective Credits toward the Certificate in PAC & Grassroots Management and 2 Elective Credits toward the Certificate in Public Affairs Management.
May 19
Bottom-line business value: That’s what interests your leadership most. Learn to demonstrate the impact of public affairs work in the language and metrics of business – and get the support and recognition your functions need and deserve. This program is eligible for 2 Grassroots Credits toward the PAC & Grassroots Management Certificate as well as 2 Core Credits toward the Certificate in Public Affairs Management.
May 21
Global advocacy requires a strategic approach that considers public affairs from a multi-market perspective. Defining goals, strategies and tactics that are globally aligned but locally based is an essential step to succeed at the global, regional and country levels. This program is eligible for 2 Core Credits toward the Certificate in Public Affairs Management.
Jun 16
Whether you’re trying to make a compelling advocacy case on Capitol Hill or just explaining the importance of your company, at this two-hour workshop will, we’ll discuss from what it takes to build a successful storytelling campaign. This program is eligible for 2 Grassroots credits towards the Certificate in PAC & Grassroots Management and 2 Elective credits towards the Certificate in Public Affairs Management.
Jun 16
Remain compliant while engaging in political involvement, PAC communications and advocacy online. Our political law and digital experts will help you understand what to do – and not to do – online, including how to navigate regulations that govern online advocacy. This program is eligible for 2 compliance credits towards the Certificate in PAC & Grassroots Management and 2 compliance credits towards the Certificate in Public Affairs Management.
Jun 24
You perform what you practice. Both experienced and novice speakers need strategies and tactics to help calm their nerves and deliver the best address. When it comes to writing for others, all the facts in the world won’t matter if the feeling isn’t right. This program is eligible for 2 elective credits towards the certificate in PAC and Grassroots Management as well as 2 elective credits towards the certificate in Public Affairs Management.