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yeraldin_borray_castillo

Yeraldin Borray Castillo
Program Coordinator
202.787.5961 | email

May 19
Companies with a global public affairs function rely on the contribution and involvement of team members from different countries, cultures and backgrounds. Join this virtual discussion to hear insights and best practices on how European public affairs leaders can build and manage international teams effectively, promote collaboration and empower staff – including in an age of remote work.
May 19
Whether you feel like you are in constant state of crisis or just want to be prepared for the next potential controversy at your organization, this program will provide you with the tools and training you need to deftly handle any emerging issue. How you react in a time of difficulty can define your organization, and a crisis communications plan is critical to maintaining your brand. Join us to create your crisis communications plan and learn how to properly prepare for whatever issues arise. This program is eligible for 2 core credits towards the Certificate in Public Affairs Management.
May 24
The PAC is an integral part of your overall government affairs strategy and an important tool for engaging employees or members in the political process. However, the PAC’s importance and value are often overlooked or misunderstood. During this workshop, we will provide you with the information, data and approach to demonstrate how critical the PAC is to your legislative priorities and the role it plays in supporting your organization’s government affairs work. This program is eligible for 2 PAC credits towards the Certificate in PAC & Grassroots Management, 2 credits towards the Certificate in Government Relations and Lobbying and 2 Elective credits towards the Certificate in Public Affairs Management.
May 25
Bottom-line business value: That’s what interests your leadership most. Learn to demonstrate the value of public affairs work in the language and metrics of business – and secure the support and recognition your function and team members need and deserve. This program is eligible for 2 elective credits towards the Certificate in PAC & Grassroots Management, 2 specialization credits towards the Certificate in Government Relations and Lobbying and 2 Core credits towards the Certificate in Public Affairs Management.
Jun 07
As corporate political involvement remains in the spotlight, developing a smart governance structure for your PAC is more important than ever. Engaged PAC boards comprised of individuals passionate about the PAC, as well as strong bylaws and contribution criteria that guide your activities will strengthen your organization’s political programs for years to come. Join us to hear how corporate and association PACs are re-evaluating their governance function and contribution criteria to promote transparency and organizational values. This program is eligible for 2 credits towards the Certificate in PAC & Grassroots Management, Certificate in Government Relations and Lobbying and the Certificate in Public Affairs Management.
Jun 08
Engaged, educated and informed advocates make for a successful grassroots program. However, it can be difficult to know where to start or how to format your program. Cultivating effective advocates is not only a step toward achieving your program’s goals but can also lead to personal and professional development for participants. During this workshop, you will learn strategies to identify, train and encourage advocates from experts in grassroots management. This program is eligible for 2 Grassroots credits toward the Certificate in PAC & Grassroots Management, 2 credits toward the Certificate in Government Relations and Lobbying, and 2 Elective credits toward the Certificate in Public Affairs Management.
Jun 16
Digital content is now more important than ever. Don’t settle for the same old infographic; craft award-winning content. Good creative content can spur action, move policymakers and enhance your advocacy programs. This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management and 2 elective credits towards the Certificate in Public Affairs Management.
Jul 12
Modern public affairs teams are increasingly working and collaborating across geographic, political and cultural boundaries. This workshop will explore strategies for how to set up a global public affairs function, case studies and tips for managing successfully a diverse team, and share culturally sensitive and inclusive practices that leaders, managers and teams can follow in an increasingly digital age. This program is eligible for 2 elective credits toward the Certificate in Public Affairs Management.
Jul 13
As every state government relations professional knows, states are often where policy change happens first – and more frequently. Join us to learn how to demonstrate the importance of your state government relations work to your leadership and other stakeholders. This program is eligible for 2 Specialization credits toward the Certificate in Government Relations and Lobbying and 2 Elective credits toward the Certificate in Public Affairs Management.
Jul 19 - Jul 20
Public expectations of business, more complex issues, globalization and heightened economic pressure all affect how you manage your public affairs function, pivot management strategies and protect your reputation. Public affairs professionals must also continue to adapt their approaches to leadership, government relations, and diversity and inclusion amid a virtual business world and a global pandemic. Join us at the Public Affairs Leadership Summit to hear from leading experts on how they are transforming public affairs management during unprecedented times. This program is eligible for 4 credit towards the Certificate in PAC & Grassroots Management and Certificate in Government Relations and Lobbying and 6 core credits towards the Certificate in Public Affairs Management.
Jul 26
As companies continue to advance DEI internally and externally, insightful data will be pivotal to progress. Determining how to best collect, analyze and communicate on DEI data can be complex. Join our speakers as they discuss considerations, tools and communications strategies to strengthen and support your DEI goals. This program is eligible for 2 elective credits towards the Certificate in Public Affairs Management.
Jul 27
Do you have a robust reputation management plan in place? Maintaining a strong brand requires meaningful engagement with internal and external stakeholders, as well as message alignment across your communication channels. Stay on the pulse of possible reputation risks and build a brand that’s ready to weather any challenges that may arise. This program is eligible for 2 Specialization credits toward the Certificate in Government Relations and Lobbying and 2 Core credits toward the Certificate in Public Affairs Management.
Jul 28
Help your organization improve its image, influence policymakers and engage potential supporters with high-impact digital and traditional advertising. Advances in advertising technology give you the ability to target, reach and measure in new ways while remaining compliant with new rules and regulations. This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management and 2 elective credits towards the Certificate in Public Affairs Management.
Sep 14
As attention spans grow shorter, PAC and advocacy professionals must get more creative with how they speak to their audiences. Learn to create captivating and persuasive visuals, such as videos and infographics, to inform and excite your eligible community. Whether you need to distill complex data or put a visual spin on your program ideas, we’ll help you envision and produce content that concisely explains the role of your PAC and boosts involvement. This program is eligible for 2 elective credits towards the Certificate in PAC and Grassroots Management and 2 elective credits towards the Certificate of Public Affairs Management.
Sep 15
Policies are the cornerstone of our democracy. In order to drive change and meet the needs of our communities, it’s important for advocates to set policy priorities through a more inclusive lens. Join our speakers for an in-depth conversation on how to advance equitable outcomes through advocacy work. This program is eligible for 2 grassroots credits towards the Certificate in PAC & Grassroots Management and 2 elective credits towards the Certificate in Public Affairs Management.
Sep 28
PAC communications can inform, educate, engage and solicit – and it’s no easy task to create the right balance. This workshop will cover all elements of PAC communications and solicitations. Our experts will cover the process of planning, creating and managing PAC outreach – all with the goal of growing your PAC’s engagement and receipts. This program is eligible for 2 elective credits towards the Certificate in PAC & Grassroots Management.
Oct 11
Have you ever wondered how other organizations structure public affairs and spending? Curious if your team is set up for maximum impact? These are important questions as your capacity for success is determined by the strength of your infrastructure. Whether you are just starting a government relations program, growing your team, or simply want to know how your department benchmarks against other best-in-class organizations, this workshop is for you. We will walk through structures of top industry programs and key components for maximizing success. This program is eligible for 2 elective credit towards the Certificate in PAC & Grassroots Management, 2 specialization credits towards the Certificate in Government Relations and Lobbying and 2 core credits towards the Certificate in Public Affairs Management.
Oct 20
Public affairs teams are busier than ever, managing multiple issue and advocacy campaigns while working collaboratively across departments and projects. Reconciling differences and breaking down internal silos can be difficult – but it’s integral to success. Join us to learn specific project and people management tools that will help you fine-tune your public affairs function, improve communication with your teams and keep projects on track. This program is eligible for 2 elective credits toward the Certificate in PAC & Grassroots Management, 2 specialization credits toward Certificate in Government Relations and Lobbying and 2 elective credits toward the Certificate in Public Affairs Management.
Oct 25
COVID-19 spurred sweeping changes in our professional lives, including how we interact. As the pandemic persisted, organizations pivoted to virtual fly-ins and recognized the benefits of virtual meetings with lawmakers and constituents. While in-person meetings are back on, there is still a place for virtual interactions. This workshop will cover best practices for managing the new hybrid fly-in and using this tool to expand your reach. This program is eligible for 3 Compliance credits toward the Certificate in PAC & Grassroots Management, 3 Compliance credits toward the Certificate in Government Relations & Lobbying and 3 Compliance credits toward the Certificate in Public Affairs Management.
Nov 10
Complying with state and federal lobbying and PAC regulations is key to building a trusted and successful public affairs program. A fundamental understanding of political involvement compliance is essential for confidently leading your PAC and advocacy programs. One of the country’s most distinguished political law experts will provide a full-day, deep dive of the top legal and compliance issues affecting lobbyists, PAC professionals and grassroots practitioners.  This program is eligible for 3 Compliance credits toward the Certificate in PAC & Grassroots Management, 3 Compliance credits toward the Certificate in Government Relations & Lobbying and 3 Compliance credits toward the Certificate in Public Affairs Management.
Nov 15
Congress may pass a law, but regulators give the law its teeth. Learn and hone tested strategies and tactics for weighing in on federal regulation and rulemaking in a way that advances your mission and industry. This program is eligible for 2 specialization credits towards the Certificate in Government Relations and Lobbying and 2 elective credits towards the Certificate in Public Affairs Management.
Nov 15
Rulemaking is an essential part of the lawmaking process, and often overlooked as a key advocacy tool at the state level. And every state handles the regulatory process differently! Join us to hear strategies for navigating and influencing this complex but increasingly important landscape. This program is eligible for 2 specialization credits towards the Certificate in Government Relations and Lobbying and 2 elective credits towards the Certificate in Public Affairs Management.
Nov 29
We’re laying the groundwork of public affairs, from both a high-level perspective and the viewpoint of companies and associations. Join us for a crash course on the core roles and responsibilities of public affairs teams, allowing you to better understand and serve internal and external audiences, clients and partners. This program is eligible for 3 Specialization credits toward the Certificate in Government Relations and Lobbying and 3 Core credits toward the Certificate in Public Affairs Management.
Dec 01
There’s a policy threat on the horizon. In order to protect your mission and bottom line, you need to ensure your internal stakeholders are prepared and understand what’s at stake. Learn how to assess, communicate and mitigate political risk through proven strategies and tools. This program is eligible for 2 specialization credits towards the Certificate in Government Relations and Lobbying and 2 core credits towards the Certificate in Public Affairs Management.
Dec 06
Whether you are new to managing a PAC, revamping your program or brushing up your skills, this workshop is for you! Take a deep dive on organizing and managing all functions of your program. Learn from experts the strategies and best practices for building a sophisticated and high-functioning PAC on an upward growth trajectory. This program is eligible for 2 PAC credits toward the Certificate in PAC & Grassroots Management and 2 Elective credits toward the Certificate in Public Affairs Management.
Dec 06
Whether you have an existing program, are looking to expand or launching a grassroots effort from scratch, this bootcamp has the insights and expertise to teach you something new. We will cover every aspect of managing a grassroots program, including new strategies and tried-and-true best practices. Learn how to create smart systems and employ the right tactics to reach your policy goals. This program is eligible for 2 Grassroots credits toward the Certificate in PAC & Grassroots Management and 2 Elective credits toward the Certificate in Public Affairs Management.
Dec 08
As business professionals we often wear many hats: promoter, defender, explainer and more. Without consistent practice and an ever-expanding toolkit, writers may find themselves falling short in their quest to advance their goals. Our writing workshop will teach you how to improve your prose and burnish your written communications credentials. This program is eligible for 2 Specialization credits toward the Certificate in Government Relations and Lobbying, 2 Grassroots credits toward the Certificate in PAC & Grassroots Management, and 2 Core credits toward the Certificate in Public Affairs Management.