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Carolyn Darville
Events Associate
202.787.5976 | email

Apr 14
The constraints imposed in response to COVID-19 are forcing European and global public affairs professionals to think creatively about how to navigate the ‘new normal’. Join this virtual panel discussion to hear how your peers are managing their teams, networks and daily work under confinement.
Apr 29
In today’s crowded advocacy space, engaging stakeholders effectively is often the difference between success and failure. Are you identifying and leveraging your relationships to their greatest potential? This program is eligible for 2 elective credits toward the Certificate in PAC & Grassroots Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 3 credits toward your CAE application or renewal professional development requirements.
Apr 29
There’s never been a more important time for your organization to have a strategic issues management process in place. Large-scale crises like the current COVID-19 pandemic show just how critical it is to be prepared. Join us to learn how your public affairs team can anticipate issues – even the really big ones – and tackle them before they become bigger challenges.
May 12
Embracing CSR is essential for organizations that want to compete for talent or market share, and employees want to work for organizations that have social purpose. It’s also how organizations can shift operations and find partners to fight back against a deadly pandemic. This workshop will show you how to embrace CSR to improve your company, employee engagement and the environment in which your firm operates.
May 12
Are you tired of issue fatigue and low engagement? Join us to learn how to build a sophisticated association or corporate grassroots program that goes beyond just fly-ins and action alerts. This program is eligible for 2 Grassroots elective credits towards the Certificate in PAC & Grassroots Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
May 13
Persuasion is a must in public affairs. In order to gain supporters and impact decision-makers, an organization needs individuals that can concisely and convincingly convey how complex policy issues affect citizens’ daily lives. Our persuasive writing workshop will show you how to produce content that can increase engagement among supporters and sway undecideds. This program is eligible for 2 Elective Credits toward the Certificate in PAC & Grassroots Management and 2 Elective Credits toward the Certificate in Public Affairs Management.
May 19
Bottom-line business value: That’s what interests your leadership most. Learn to demonstrate the impact of public affairs work in the language and metrics of business – and get the support and recognition your functions need and deserve. We will also share tools for demonstrating why government relations is an essential part of navigating the COVID-19 crisis.
May 21
Global advocacy requires a strategic approach that considers public affairs from a multi-market perspective. Defining goals, strategies and tactics that are globally aligned but locally based is an essential step to succeed at the global, regional and country levels. This program is eligible for 2 Core Credits toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Jun 10
Embracing CSR is essential for organizations that want to compete for talent or market share, and e. Employees want to work for organizations that have social purpose as a key objective. Research has shown that companies with strong CSR frameworks are less likely to make costly environmental or governance mistakes. This workshop will show you how to embrace CSR to improve your company, employee engagement and the environment in which your firm operates. This program is eligible for 2 elective credits toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Jun 16
Whether you’re trying to make a compelling advocacy case on Capitol Hill or just explaining the importance of your company, at this two-hour workshop will, we’ll discuss from what it takes to build a successful storytelling campaign. This program is eligible for 2 Grassroots credits towards the Certificate in PAC & Grassroots Management and 2 Elective credits towards the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Jun 16
Remain compliant while engaging in political involvement, PAC communications and advocacy online. Our political law and digital experts will help you understand what to do – and not to do – online, including how to navigate regulations that govern online advocacy. This program is eligible for 2 compliance credits towards the Certificate in PAC & Grassroots Management and 2 compliance credits towards the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 3 credits toward your CAE application or renewal professional development requirements.
Jun 24
You perform what you practice. Both experienced and novice speakers need strategies and tactics to help calm their nerves and deliver the best address. When it comes to writing for others, all the facts in the world won’t matter if the feeling isn’t right. This program is eligible for 2 elective credits towards the certificate in PAC and Grassroots Management as well as 2 elective credits towards the certificate in Public Affairs Management.
Jul 08
Master the key elements of grassroots program management. This boot camp will show you the many resources available to grassroots professionals, the tactics deployed by top programs and how to put it all together in order to win. This program is eligible for 2 Grassroots credits towards the Certificate in PAC & Grassroots Management and 2 Elective credits towards the Certificate in Public Affairs Management.
Jul 08
Running a successful PAC is like running a small business. Beyond day-to-day demands, PAC professionals juggle fundraising, donor outreach, communication and political strategy, and governance structures. Whether you’re a seasoned manager looking for a refresh of the fundamentals or new to the industry and seeking the lay of the land, learn the key components of successful PAC management. This program is eligible for 2 PAC credit towards the Certificate in PAC & Grassroots Management and 2 Core credits towards the Certificate in Public Affairs Management.
Jul 09
Complying with state and federal lobbying and PAC regulations is foundational to managing a trusted and successful public affairs program. Ken Gross, one of the country’s most distinguished political law experts, will provide a full day, deep dive of the top legal and compliance issues affecting lobbyists, PAC professionals and grassroots practitioners. This program is eligible for 3 compliance credit towards the Certificate in PAC & Grassroots Management and 3 compliance credits towards the Certificate in Public Affairs Management.
Jul 16
As every state government relations professional knows, states are where your work can have the greatest effect. We also know that the impact of policies in one state create much bigger waves of change. But how do you demonstrate this to leadership outside your team? This program is eligible for 2 Core credits towards the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Jul 22
Reporters have a plan for every interview. Do you have a plan for going on the record? Earned media can position you as a thought leader in your industry. A poorly executed media appearance can negatively impact reputation and the bottom line. Our media relations experts will equip you with a plan to improve coverage, minimize mistakes, and develop a training program for key spokespeople. This program is eligible for 2 elective credits towards the certificate in PAC and Grassroots Management as well as 2 elective credits towards the certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 3 credits toward your CAE application or renewal professional development requirements.
Sep 02
Have you ever wondered how other organizations structure their GR program and spending? Or if your team is set up for impact? These are important questions — your capacity for success is determined by the strength of your infrastructure. Whether you are just starting a government relations program, growing your team or benchmarking your department against other best –in-class organizations, this workshop is for you. We will walk you through top industry programs and key components for maximizing success. This program is eligible for 2 Grassroots specialization credits towards the Certificate in PAC & Grassroots Management and 2 Core credits towards the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 3 credits toward your CAE application or renewal professional development requirements.
Sep 10
PAC charitable match is consistently ranked one of the most effective fundraising techniques in the Council’s Corporate PAC Benchmarking Report. Are you getting the most out of your program? Whether you’re looking to take PAC match to the next level or exploring launching a new program, this workshop will show you how to get there. This program is eligible for 2 PAC credit towards the Certificate in PAC & Grassroots Management.
Sep 10
Email is still one of the most effective tools for engaging employees, members, supporters and key stakeholders. However, running a successful email program requires more sophistication than ever before. Don’t risk being “unsubscribed.” This program is eligible for 2 Grassroots credits towards the Certificate in PAC & Grassroots Management.
Sep 15
Help your organization improve its image, reach policymakers and change influential minds with high-impact digital advertising. Advances in advertising technology let you target unique audiences, reach new supporters and measure results with accuracy. Hear from the top experts at social media, news and advertising companies during this in-depth, full-day training. This program is eligible for 3 Grassroots credits towards the Certificate in PAC & Grassroots Management and 2 Elective credits towards the Certificate in Public Affairs Management.
Sep 16
Any successful CSR program will contain a charitable giving plan, but what are the structural, budgetary and strategic priorities organizations need to evaluate before, during and after launch? How can firms start or enhance philanthropic ventures that move beyond short-term projects and instead leverage their sources of expertise to make a long-term impact on society? Well-designed philanthropic initiatives can help organizations more effectively engage with their communities and bolster reputation. This workshop will explore current best practices to help organizations maximize charitable impact. This program is eligible for 2 elective credits towards the Certificate in Public Affairs Management as well as 2 elective credits towards the Certificate in PAC and Grassroots Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Sep 29
It’s easy to feel like your PAC solicitations recycle the same language. Are you looking to write and talk about your PAC in a new and exciting way? We’ll help you find the language that resonates with potential donors. Join us for a solicitation workshop that will explore what messages to share, how to write a compelling solicitation email or letter and strategies for planning successful campaigns. This program is eligible for 2 PAC credit towards the Certificate in PAC & Grassroots Management.
Sep 29
The Federal Election Commission requires trade association PACs to obtain prior approval from corporate members before soliciting them for PAC support, creating unique challenges in growing PAC programs. These requirements also introduce additional compliance considerations that can affect many areas of your PAC’s activities and campaigns. Join us to gain an overview of the complex compliance requirements facing association PACs. This program is eligible for 2 compliance credit towards the Certificate in PAC & Grassroots Management and 2 compliance credits towards the Certificate in Public Affairs Management.
Oct 13
Society expects organizations to be more upfront about their stances on policy and social issues than ever before. Campaigns around these topics often succeed or fail due to their communications strategy. What makes a successful campaign and what are the common obstacles to comprehensive communications plans? Our experts will show you how to develop initiatives that are unified across internal divisions and make an impact. This program is eligible for 2 PAC credits towards the Certificate in PAC & Grassroots Management and 2 elective credits towards the Certificate in Public Affairs Management.
Oct 13
A strong peer-to-peer program is one of the best ways to grow PAC receipts, recruit new members and create excitement around PAC engagement. According to the Council’s Corporate and Association PAC Benchmarking Reports, peer-to-peer PAC solicitations are consistently among the most effective fundraising methods. Is your PAC program developing and leveraging its champions? This program is eligible for 2 PAC credit towards the Certificate in PAC & Grassroots Management and 2 elective credits towards the Certificate in Public Affairs Management.
Oct 14
Complying with state and federal lobbying and PAC regulations is foundational to managing a trusted and successful public affairs program. Ken Gross, one of the country’s most distinguished political law experts, will provide a full day, deep dive of the top legal and compliance issues affecting lobbyists, PAC professionals and grassroots practitioners. This program is eligible for 3 compliance credit towards the Certificate in PAC & Grassroots Management and 3 compliance credits towards the Certificate in Public Affairs Management.
Oct 15
Want to move the needle and show that real people are behind your policy issue? Join us via a virtual classroom to learn how to build a sophisticated association or corporate grassroots program that goes beyond just fly-ins and action alerts. This program is eligible for 2 Grassroots credits towards the Certificate in PAC & Grassroots Management.
Oct 22
Your organization can give back to society in an abundance of ways, but you need the right team to make a meaningful impact. Effective partnerships play a key role in any organization’s push to develop or enhance a CSR profile. Our workshop will show you how to locate and engage partners in order to achieve your CSR goals. This program is eligible for 2 elective credits toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Nov 10
Benchmarking data shows 48% of responding corporations report making state-level corporate political contributions in states where it’s permissible. PAC professionals often manage their company’s state-level corporate contributions in addition to the PAC. This workshop will cover strategies for managing compliant PAC and political giving across jurisdictions and determining where to focus your corporate dollars. This program is eligible for 2 PAC specialization credits towards the Certificate in PAC & Grassroots Management and 2 Core credits towards the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Nov 12
Ensure your global public affairs function can identify, track and manage issues in key markets. Join the Council to learn how organizations conceptualize, construct, execute and assess their issues management and tracking plan. This program is eligible for 2 Core Credits toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Nov 12
Stakeholders and key influencers can make or break your public affairs efforts. How do you keep track and manage your relationships on a global scale? This program is eligible for 2 Elective Credits toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Nov 17
Congress may pass a law, but regulators give the law its teeth. Learn and hone tested strategies and tactics for influencing federal regulation and rulemaking in a way that drives forward the goals of your organization. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 3 credits toward your CAE application or renewal professional development requirements.
Nov 19
Public affairs writers wear many hats: promoter, defender, explainer and more. Without consistent practice and an ever-expanding toolkit, writers may find themselves falling short in their quest to advance their coalition or cause. Our public affairs writing workshop will teach you how to improve your prose and burnish your thought leadership credentials. This program is eligible for 3 grassroots credits toward the Certificate in PAC & Grassroots Management and 3 elective credits toward the Certificate in Public Affairs Management.