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pac_admin

Capitalism in Disrepute, But Business Is Still Trusted?

How can companies and associations earn the public’s trust? According to the Edelman Trust Barometer, competence and ethical behavior are key.
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The Write Stuff

Alan Crawford write stuff
Be careful that your word choice doesn’t just “dress up your thoughts in an evocative frock.”
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Impact – January 2020

public affairs newsletter
PAC managers fight back.
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PAC Managers Fight Back Against Unfair Attack

PACs have become a surprising part of the election narrative. Sessions and discussions at the National PAC Conference will break down the best move forward for PAC managers.
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Election Impact: Don’t Lose Focus: Five Reminders for 2020

Need a guide to navigating the 2020 elections? Nathan Gonzales offers some tips to help you keep perspective.
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You, Too, Can Catch That Disney ‘Magic’

Never stop growing. Never stop learning. Author Pat Williams uncovers the leadership secrets behind Walt Disney.
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A Visit with … Heather Whitpan

From theater to the solar industry, Whitpan has prioritized a meaningful career. This PAC and grasstops advocacy pro discusses challenges and initiatives that inspire her work.
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Secrets of the ‘Revolving Door’

Demand for legislators-turned-lobbyists can rise and fall quickly. Find out what causes some former legislators to deliver more results in the lobbying world.
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Scapegoating Pays?

Who’s to blame for a corporate scandal? A new study uncovers a surprising implication for reputation management.
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The Write Stuff – Write Like You Talk

Alan Crawford write stuff
Loosen up! A little informality in your prose could be the secret to more effective communication.
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Impact – December 2019

public affairs newsletter
This month we explore Trump's role in the GOP master plan and the J-school route to a career in public affairs.
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Can Ex-Journalists Thrive in Public Affairs?

journalist public affairs
It’s no secret the business of news is changing. For J-school graduates, the newsroom may be just the starting point of a meaningful career.
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Election Impact: Trump is the Flaw in Republicans’ Master Plan

nathan gonzales
Trump is a turnout machine — for both parties. Nathan Gonzales explores how the president may impact the GOP’s plan as the race heats up.
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Tweet Retreat: Implications of Banning Political Ads

banning political ads
Social platforms are looking to limit political ads. But don’t forget that issue advocacy campaigns are bedrock to our political process.
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How to ‘Bounce Forward’ not Just ‘Bounce Back’

bounce forward
Risk management often takes a rearview mirror approach. Professor and author Jon Coaffee says we need to focus on new normals.
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A Visit with … Courtney McKinstry

courtney mckinstry
This McKesson director of state government affairs is working to help inform health care consumers. She’s also taken up some adventurous pastimes.
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pac_admin

Local Party Leaders No Longer Prefer ‘Moderates’

local moderates Party Leaders
More ideologically extreme candidates are running successfully for public office. Researchers explain the trend at the local level.
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The Write Stuff – Insiders and Outsiders

Alan Crawford write stuff
Workplace or secret society? Don’t let internal jargon create barriers when what we need are bridges.
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Impact – November 2019

public affairs newsletter
Nathan Gonzales on baseline election trends to watch.
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McKesson’s Pete Slone Is New Council Chair

Pete Slone
What does the next year hold for the Council? Get to know our new Board leader and his vision for the future.
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CTIA’s Sarah Yi Is Volunteer of the Year

Supporting causes greater than herself is an integral part of Yi’s career. Find out why she’s a deserving recipient of this year’s award.
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Election Impact: Inside Elections Baseline – Tracking the Trends

Be careful! This method of measuring partisan performance may be addictive. Nathan Gonzales breaks down which states are leaning red or blue.
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How Americans Deal with Disasters

Author Cynthia Kierner traces the evolution of how we handle calamities. Where her account starts may surprise you.
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A Visit with … Stephen L. Ball

This Wells Fargo SVP had his mind set on Harvard Law since middle school, and today he’s a leader in public policy. He also has a hobby reaching new heights.
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‘Sophisticated Strategies’ Drive PAC Giving

An organization’s political giving is often more moderate than its policies. Learn what researchers say motivates contributions.
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Want to Perk Up Your Presentations?

Is this thing on? Be sure to avoid these phrases during your next speech.
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The Write Stuff – It’s ‘Other’-worldly!

Alan Crawford write stuff
Public affairs isn’t short on confusing coinage. We offer our predictions for the next fad words. And the annoying word of the month is one we can surely all agree…
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Impact – October 2019

public affairs newsletter
How the political picture will get clearer by Super Tuesday.
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Bipartisanship Lives! Everyone is Angry about Cowardice and Corruption

The latest Public Affairs Pulse Survey finds Americans on both sides of the aisle are angry about cowardice and corruption. Read the full findings.
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Election Impact: Prepare for March Madness

Politics is uncertain, Nathan Gonzales writes, but some clarity is coming by Super Tuesday. Here are the election trends and news to look for in the next few months.
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Social Media Invades, Partisan Divide Widens

Insights from the State and Local Government Relations Conference: Politicians and lobbyists need to have their Twitter strategy ready at the state level, where polarization is expanding.
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How House Speakers Succeed — or Fail

Party rebels. Ideological divides. Find out what makes some leaders better at garnering consensus.
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Public Likes Roundtable’s New Purpose Statement

Stakeholder vs. shareholder value. Americans are tuning in to — and approving of — CEOs’ commitment to causes.
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The Write Stuff – Interface This!

Alan Crawford write stuff
Want to write better prose? This tip has withstood the test of time. And our annoying word of the month isn’t making anyone laugh.
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Impact – September 2019

public affairs newsletter
Best Brexit Predictions and Answers to Your Election Questions
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Brexit Outcomes: Deal or No Deal?

When it comes to Brexit, certainty about anything is more or less ridiculous. Our panel of experts give their predictions and share why surprise is the most likely outcome.
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Your 2020 Questions Answered

Nathan Gonzales covers turnout, the large field of candidates and the No PAC Money Pledge in this video edition of Election Impact.
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Scandal-Free. How Corporate PACs Compare.

When ideology and political involvement collide, where do corporate PACs fit in? Learn why they are a transparent, accountable vehicle for donations.
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Brand Building, One Cow at a Time

For 35 years, Steve Robinson served as Chick-fil-A’s chief marketing officer. He talks spokesbovines, PR crises and why the company spends less than its competitors on advertising.
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A Visit with … David Mintz

Government affairs VP at the Texas Apartment Association, Mintz shares why state-level advocacy is where you can make a difference.
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What Makes a Good Corporate Apology?

Competence vs. integrity. Researchers have pinned down why these two themes should guide your next steps in a PR crisis.
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The Write Stuff

Alan Crawford write stuff
Heed this warning about the dangers of pop language. And the annoying word of the month is actually a phrase.
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Impact – July/August 2019

public affairs newsletter
Don't Fear the Primary
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Election Impact: Don’t Fear the Primary

Nathan Gonzales
Primaries can be expensive and divisive, but also beneficial. Nathan Gonzales explains in his latest Election Impact column.
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Digital Advocates Tackle Fake News, White Noise

What can you learn from Sen. Chuck Grassley’s Twitter magic? We discuss authenticity online and how organizations are upping their game on digital platforms.
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When the Action Shifts to the States

With some federal victories taking decades to achieve, more advocacy pros are getting a jump start in the states. Learn more about a fundamental change in lobbying.
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Changing Demographics Drive Religious Tolerance

Steven Waldman
Author Steven Waldman says the story of how America achieved religious freedom is different from what we’ve been taught. And it’s not about the First Amendment.
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Do Thank-You Calls Boost Nonprofit Giving?

calls nonprofit
You say the magic words, but do they have the effect you expect? Find out what researchers say about those thank-you calls to donors.
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Video Files: Adding Media to Your Toolbox

We have a new way for you to think about media. Council VP Chris Bender on how to integrate media as a tactic in your public affairs strategy.
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The Write Stuff – Readers — Remember Them?

Alan Crawford write stuff
Are your articles and white papers getting noticed? It might be time for some unstaid antics in corporate communications. And the annoying word of the month has traveled far enough.
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