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Carolyn Darville
Events Associate
202.787.5976 | email

Sep 04
Quarter 3 report filing deadline is approaching. Don’t get on the Justice Department’s radar for the wrong reason. File right. This program is eligible for 1 compliance credit toward the Certificate in PAC & Grassroots Management and 1 compliance credit toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.
Sep 05
Are you still trying to figure out how to adjust your strategies or tactics to reach, influence and engage the largest generation in our history: millennials? Some organizations have found their stride with unique and powerful ways to motivate younger members or employees to act and, as a result, have increased grassroots involvement. This program is eligible for 1 grassroots credits toward the Certificate in PAC & Grassroots Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.
Sep 10
Good tactics are important: Writing a head-turning press release or conducting a fly-in that shifts a policy debate. Great strategy, however, is essential. Every press release and fly-in is a means to your organization’s bigger goals. How do we become great strategists? What’s involved in framing day-to-day activities in the context of a larger ambition? How do we articulate public affairs strategy in a way that resonates across our organization and helps develop a deeper understanding of and appreciation for our work? Join us at the Public Affairs Management Seminar and find out. This program is eligible for 3 elective credits toward the Certificate in PAC & Grassroots Management and 3 core credits toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 5 credits toward your CAE application or renewal professional development requirements.
Sep 10
PAC charitable match is consistently ranked one of the most effective benefits for attracting eligibles to join the PAC. Successful PAC match programs can provide additional motivation for eligibles to support both their political and charitable interests. In this webinar, hear case studies from best-in-class PACs using charitable match to boost their fundraising and participation. This program is eligible for 1 PAC credits toward the Certificate in PAC & Grassroots Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.
Sep 17
Whether you are tracking the effectiveness of digital ads, coordinating a multifaceted social media schedule or crafting hyper-targeted messages, building a winning digital campaign can be complicated. We’ll help you make it simple. Learn how to draw a blueprint for your organization’s digital strategy from the experts. This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Sep 17
Remain compliant while engaging in political involvement, PAC communications and advocacy online. Our political law and digital experts will help you understand what to do – and not to do – online and navigate regulations that govern online advocacy. This program is eligible for 2 compliance credits toward the Certificate in PAC & Grassroots Management and 2 compliance credits toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Sep 18
Someone using a saw with no training is a disaster waiting to happen. So is sending an untrained advocate to a legislative meeting. Our workshop will “train the trainer” and help you prepare your advocates for success. This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Sep 19
Corporations and associations have consistently counted peer-to-peer PAC solicitations among their most effective fundraising methods, according to the Council’s Corporate and Association PAC Benchmarking Reports. Make sure your PAC program is developing, training and leveraging its strongest supporters into peer champions. This program is eligible for 2 PAC credits toward the Certificate in PAC & Grassroots Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Sep 23
Help your organization improve its image, influence policymakers and engage potential supporters with high-impact digital advertising. Advances in advertising technology give you the ability to target, reach and measure in new ways. Hear from top experts in an in-depth, full-day training. This program is eligible for 3 grassroots credits toward the Certificate in PAC & Grassroots Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 4 credits toward your CAE application or renewal professional development requirements.
Oct 10
A legislative body may pass a law, but regulators give the law its teeth. Learn and hone tested strategies and tactics for influencing regulation and rulemaking in a way that’s helpful for your organization. This program is eligible for 2 elective credits toward the Certificate in PAC & Grassroots Management and 2 elective credits toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Oct 16
Successful PAC management is like running a small business: Beyond day-to-day demands, PAC professionals juggle fundraising, donor outreach, communication and political strategy, and governance structures. Whether you’re a seasoned manager looking for a refresh of the fundamentals or your new to the game and seeking the lay of the land, learn the key components of successful PAC management. This program is eligible for 2 PAC-specific credits toward the Certificate in PAC & Grassroots Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Oct 16
Whether you are starting from scratch or revamping your current grassroots program, you first need to determine what you want to accomplish, what you are doing well and create a strategic plan to get you there. This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Oct 17
Complying with state and federal lobbying and PAC regulations is foundational to a trusted and successful public affairs program. Ken Gross, one of the country’s most distinguished political law experts, will provide a full-day deep dive of the top legal and compliance issues affecting lobbyists, PAC professionals and grassroots practitioners. This program is eligible for 3 compliance credits toward the Certificate in PAC & Grassroots Management and 3 compliance credits toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 4 credits toward your CAE application or renewal professional development requirements.
Oct 30
Communications functions and goals can vary across divisions, leading to divergent messaging internally and externally. Organizations need internal ambassadors to work across different units to unify the dialogue. Our workshop will show you how to locate and train employees to take on these essential communications and outreach roles. This program is eligible for 2 elective credits toward the Certificate in PAC & Grassroots Management and 2 core credits toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Nov 06
Specifically designed for consultants, this workshop will provide your team a grounding in public affairs, both generally and from the perspective of companies and trade associations. Learn what organizations need and expect from an external partner. This program is eligible for 3 elective credits toward the Certificate in PAC & Grassroots Management and 3 core credits toward the Certificate in Public Affairs Management.
Nov 07
Finding the governance structure that works for your organization’s PAC is essential for growing your political program. At a minimum, a strong governance structure includes three core elements: an engaged PAC board, strong bylaws that guide your activities and smart budgeting. This workshop will help you develop all three. This program is eligible for 2 PAC credits toward the Certificate in PAC & Grassroots Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Nov 14
Public affairs and advocacy campaigns succeed or fail in no small part due to their communications strategy. What makes a successful campaign and what are the common obstacles to comprehensive communications plans? Our experts will show you how to develop initiatives that are unified across internal divisions and make an impact. This program is eligible for 2 elective credits toward the Certificate in PAC & Grassroots Management and 2 elective credits toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Nov 14
Running a project doesn’t need to mean more work. Done right, it can mean less. Acquire and apply project management techniques for running public affairs initiatives. This program is eligible for 2 elective credits toward the Certificate in PAC & Grassroots Management and 2 core credits toward the Certificate in Public Affairs Management.
Dec 02
Whether you are building it from the ground up, revamping it, or just refreshing your grassroots program, join us for a webinar where we outline the building blocks of an effective grassroots advocacy program. This program is eligible for 1 grassroots credits toward the Certificate in PAC & Grassroots Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.
Dec 03
No advocacy agendas exist in a vacuum. Achieving success for your goals often requires understanding, and engaging all available stakeholders in your policy space. This program is eligible for 2 Grassroots credits toward the Certificate in PAC & Grassroots Management and 2 core credits toward the Certificate in Public Affairs Management.
Dec 03
No advocacy agendas exist in a vacuum. Achieving success for your goals often requires understanding, and engaging all available stakeholders in your policy space. This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management.
Dec 04
Professionals writing for public affairs wear many hats: promoter, defender, explainer, and more. Without consistent practice and an ever-expanding toolkit, writers may find themselves falling short in their quest to advance their coalition or cause. Our public affairs writing workshop will teach you how to improve your prose and burnish your thought leadership credentials. This program is eligible for 3 grassroots credits toward the Certificate in PAC & Grassroots Management and 3 elective credits toward the Certificate in Public Affairs Management.
Dec 05
Your PAC has a compelling story but does your content reflect that? Learn to create lasting visuals, videos and infographics to inform and excite your eligible community. From distilling complex financial data and describing “eligible participation,” we’ll help you create material that concisely explains the role of your PAC and encourages involvement. This program is eligible for 2 PAC credits toward the Certificate in PAC & Grassroots Management.
Dec 11
It’s coming: The deadline for your organization to file lobbying reports using either the LDA or IRC method. The two systems have major differences in what’s tracked and reported. Understand the differences now. This program is eligible for 1 compliance credit toward the Certificate in PAC & Grassroots Management and 1 compliance credit toward the Certificate in Public Affairs Management.
Dec 12
Relationships matter. Is your organization leveraging your well-connected and most trustworthy advocates? This workshop will explore ways to develop and implement an effective grasstops, key contact or grassroots ambassador program that engages the right messengers, builds impactful relationships and achieves your policy or regulatory goals. This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Dec 12
Crises happen – are you prepared? Organizations must quickly and effectively communicate online during state, local, federal and even international incidents – and that requires planning and practice. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.