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Carolyn Darville
Events Associate
202.787.5976 | email

Apr 16
In recent weeks, our professional lives have completely shifted as a result of the global COVID-19 crisis. This means rethinking everything about our work, including how we manage the PAC currently and strategize moving forward. As a center of best practices and information sharing, the Council has developed a comprehensive, broad spectrum understanding of how PACs are responding to the crisis and changing approaches during these uncertain times. During this webinar, we will share new outreach strategies with you and hear from PAC practitioners first-hand about their experiences navigating this crisis. Join us for a chance to ask questions, hear from others and share as we confront this challenging time together. This program is eligible for 1 PAC credit toward the Certificate in PAC & Grassroots Management.
Apr 23
Though it may seem counterintuitive, now is actually a smart time to tend to your professional network and revisit your career plan. By taking time today to focus on you and your career, you’ll set yourself up for success tomorrow. Career development does not have to come to a standstill as we deal with the challenges of a work environment impacted by COVID-19. Join us for a webinar with leading career and executive coaches who will offer advice on keeping your network and career options strong despite volatile market conditions.
Apr 29
There’s never been a more important time for your organization to have a strategic issues management process in place. Large-scale crises like the current COVID-19 pandemic show just how critical it is to be prepared. Join us to learn how your public affairs team can anticipate issues – even the really big ones – and tackle them before they become bigger challenges.
Apr 29
In today’s crowded advocacy space, engaging stakeholders effectively is often the difference between success and failure. Are you identifying and leveraging your relationships to their greatest potential? This program is eligible for 2 elective credits toward the Certificate in PAC & Grassroots Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 3 credits toward your CAE application or renewal professional development requirements.
Apr 30
Everyone’s work lives have been impacted by the global COVID-19 health crisis, your association now has to continuously provide the best information and guidance to your members. The current situation has highlighted the importance of a crisis communications plan for associations whose members are currently heavily relying on them as a trusted resource. This program is eligible for 1 Grassroots credit toward the Certificate in PAC & Grassroots Management and 1 Core credit toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.
May 07
Voter education and GOTV efforts are bedrock to PAC and grassroots programs, but the current COVID-19 quarantine conditions create what might seem like an impossible hurdle. You’ll learn tried-and-true strategies, successful communication methods such as social media and how organizations are elevating their GOTV strategies in 2020, plus how you can pivot your plan during times of quarantine and other crises.
May 12
Are you tired of issue fatigue and low engagement? Join us to learn how to build a sophisticated association or corporate grassroots program that goes beyond just fly-ins and action alerts. This program is eligible for 2 Grassroots elective credits towards the Certificate in PAC & Grassroots Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
May 13
Persuasion is a must in public affairs. In order to gain supporters and impact decision-makers, an organization needs individuals that can concisely and convincingly convey how complex policy issues affect citizens’ daily lives. Our persuasive writing workshop will show you how to produce content that can increase engagement among supporters and sway undecideds. This program is eligible for 2 Elective Credits toward the Certificate in PAC & Grassroots Management and 2 Elective Credits toward the Certificate in Public Affairs Management.
May 19
Bottom-line business value: That’s what interests your leadership most. Learn to demonstrate the impact of public affairs work in the language and metrics of business – and get the support and recognition your functions need and deserve. We will also share tools for demonstrating why government relations is an essential part of navigating the COVID-19 crisis.
Jun 08 - Jun 09
The premier event providing advanced content and best practices for the digital advocacy, public affairs and grassroots community. We bring together digital experts and experienced practitioners from Fortune 500 companies, influential advocacy groups and leading associations for a full day of idea sharing, networking and tactical skill building.
Jun 16
Whether you’re trying to make a compelling advocacy case on Capitol Hill or just explaining the importance of your company, at this two-hour workshop will, we’ll discuss from what it takes to build a successful storytelling campaign. This program is eligible for 2 Grassroots credits towards the Certificate in PAC & Grassroots Management and 2 Elective credits towards the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Jun 16
Remain compliant while engaging in political involvement, PAC communications and advocacy online. Our political law and digital experts will help you understand what to do – and not to do – online, including how to navigate regulations that govern online advocacy. This program is eligible for 2 compliance credits towards the Certificate in PAC & Grassroots Management and 2 compliance credits towards the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 3 credits toward your CAE application or renewal professional development requirements.
Jun 23
Measuring your political efforts in a way that non-public-affairs functions can understand is critical to demonstrating the impact of your PAC and advancing your organization’s advocacy goals. And in an environment of increased skepticism around corporate political involvement, how you communicate with donors and eligibles is more important than ever. Learn how to tangibly demonstrate success to your internal and external stakeholders and show why a strong PAC is crucial to your organization. This program is eligible for 1 PAC credit towards the Certificate in PAC & Grassroots Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.
Jun 24
You perform what you practice. Both experienced and novice speakers need strategies and tactics to help calm their nerves and deliver the best address. When it comes to writing for others, all the facts in the world won’t matter if the feeling isn’t right. This program is eligible for 2 elective credits towards the certificate in PAC and Grassroots Management as well as 2 elective credits towards the certificate in Public Affairs Management.
Jul 07
Crisis is a matter of if, not when. What can organizations do to ensure that the damage done doesn’t linger? How can companies come back stronger after an incident? Our webinar will detail how to assess the impact of a crisis, determine an appropriate course of action, and measure how an event and its response have affected organizational reputation. This program is eligible for 1 Elective credit toward the Certificate in PAC & Grassroots Management and 1 Elective credit toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.
Jul 08
Master the key elements of grassroots program management. This boot camp will show you the many resources available to grassroots professionals, the tactics deployed by top programs and how to put it all together in order to win. This program is eligible for 2 Grassroots credits towards the Certificate in PAC & Grassroots Management and 2 Elective credits towards the Certificate in Public Affairs Management.
Jul 08
Running a successful PAC is like running a small business. Beyond day-to-day demands, PAC professionals juggle fundraising, donor outreach, communication and political strategy, and governance structures. Whether you’re a seasoned manager looking for a refresh of the fundamentals or new to the industry and seeking the lay of the land, learn the key components of successful PAC management. This program is eligible for 2 PAC credit towards the Certificate in PAC & Grassroots Management and 2 Core credits towards the Certificate in Public Affairs Management.
Jul 09
Complying with state and federal lobbying and PAC regulations is foundational to managing a trusted and successful public affairs program. Ken Gross, one of the country’s most distinguished political law experts, will provide a full day, deep dive of the top legal and compliance issues affecting lobbyists, PAC professionals and grassroots practitioners. This program is eligible for 3 compliance credit towards the Certificate in PAC & Grassroots Management and 3 compliance credits towards the Certificate in Public Affairs Management.
Jul 22
Reporters have a plan for every interview. Do you have a plan for going on the record? Earned media can position you as a thought leader in your industry. A poorly executed media appearance can negatively impact reputation and the bottom line. Our media relations experts will equip you with a plan to improve coverage, minimize mistakes, and develop a training program for key spokespeople. This program is eligible for 2 elective credits towards the certificate in PAC and Grassroots Management as well as 2 elective credits towards the certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 3 credits toward your CAE application or renewal professional development requirements.
Aug 19
Silos are easy. Coordination is hard. Through best practices and case studies of success, we will look at ways to help state and federal advocacy teams improve communication and coordination, working better together to achieve your organization’s missions. This program is eligible for 1 elective credit toward the Certificate in PAC & Grassroots Management and 1 core credit toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.
Sep 10
Email is still one of the most effective tools for engaging employees, members, supporters and key stakeholders. However, running a successful email program requires more sophistication than ever before. Don’t risk being “unsubscribed.” This program is eligible for 2 Grassroots credits towards the Certificate in PAC & Grassroots Management.
Sep 10
PAC charitable match is consistently ranked one of the most effective fundraising techniques in the Council’s Corporate PAC Benchmarking Report. Are you getting the most out of your program? Whether you’re looking to take PAC match to the next level or exploring launching a new program, this workshop will show you how to get there. This program is eligible for 2 PAC credit towards the Certificate in PAC & Grassroots Management.
Sep 15
Help your organization improve its image, reach policymakers and change influential minds with high-impact digital advertising. Advances in advertising technology let you target unique audiences, reach new supporters and measure results with accuracy. Hear from the top experts at social media, news and advertising companies during this in-depth, full-day training. This program is eligible for 3 Grassroots credits towards the Certificate in PAC & Grassroots Management and 2 Elective credits towards the Certificate in Public Affairs Management.
Sep 16
Any successful CSR program will contain a charitable giving plan, but what are the structural, budgetary and strategic priorities organizations need to evaluate before, during and after launch? How can firms start or enhance philanthropic ventures that move beyond short-term projects and instead leverage their sources of expertise to make a long-term impact on society? Well-designed philanthropic initiatives can help organizations more effectively engage with their communities and bolster reputation. This workshop will explore current best practices to help organizations maximize charitable impact. This program is eligible for 2 elective credits towards the Certificate in Public Affairs Management as well as 2 elective credits towards the Certificate in PAC and Grassroots Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Sep 29
The Federal Election Commission requires trade association PACs to obtain prior approval from corporate members before soliciting them for PAC support, creating unique challenges in growing PAC programs. These requirements also introduce additional compliance considerations that can affect many areas of your PAC’s activities and campaigns. Join us to gain an overview of the complex compliance requirements facing association PACs. This program is eligible for 2 compliance credit towards the Certificate in PAC & Grassroots Management and 2 compliance credits towards the Certificate in Public Affairs Management.
Sep 29
It’s easy to feel like your PAC solicitations recycle the same language. Are you looking to write and talk about your PAC in a new and exciting way? We’ll help you find the language that resonates with potential donors. Join us for a solicitation workshop that will explore what messages to share, how to write a compelling solicitation email or letter and strategies for planning successful campaigns. This program is eligible for 2 PAC credit towards the Certificate in PAC & Grassroots Management.
Oct 13
Society expects organizations to be more upfront about their stances on policy and social issues than ever before. Campaigns around these topics often succeed or fail due to their communications strategy. What makes a successful campaign and what are the common obstacles to comprehensive communications plans? Our experts will show you how to develop initiatives that are unified across internal divisions and make an impact. This program is eligible for 2 PAC credits towards the Certificate in PAC & Grassroots Management and 2 elective credits towards the Certificate in Public Affairs Management.
Oct 13
A strong peer-to-peer program is one of the best ways to grow PAC receipts, recruit new members and create excitement around PAC engagement. According to the Council’s Corporate and Association PAC Benchmarking Reports, peer-to-peer PAC solicitations are consistently among the most effective fundraising methods. Is your PAC program developing and leveraging its champions? This program is eligible for 2 PAC credit towards the Certificate in PAC & Grassroots Management and 2 elective credits towards the Certificate in Public Affairs Management.
Oct 14
Complying with state and federal lobbying and PAC regulations is foundational to managing a trusted and successful public affairs program. Ken Gross, one of the country’s most distinguished political law experts, will provide a full day, deep dive of the top legal and compliance issues affecting lobbyists, PAC professionals and grassroots practitioners. This program is eligible for 3 compliance credit towards the Certificate in PAC & Grassroots Management and 3 compliance credits towards the Certificate in Public Affairs Management.
Nov 10
Benchmarking data shows 48% of responding corporations report making state-level corporate political contributions in states where it’s permissible. PAC professionals often manage their company’s state-level corporate contributions in addition to the PAC. This workshop will cover strategies for managing compliant PAC and political giving across jurisdictions and determining where to focus your corporate dollars. This program is eligible for 2 PAC specialization credits towards the Certificate in PAC & Grassroots Management and 2 Core credits towards the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.