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Carolyn Darville
Events Associate
202.787.5976 | email

Dec 11
It’s coming: The deadline for your organization to file lobbying reports using either the LDA or IRC method. The two systems have major differences in what’s tracked and reported. Understand the differences now. This program is eligible for 1 compliance credit toward the Certificate in PAC & Grassroots Management and 1 compliance credit toward the Certificate in Public Affairs Management.
Dec 12
Relationships matter. Is your organization leveraging your well-connected and most trustworthy advocates? This workshop will explore ways to develop and implement an effective grasstops, key contact or grassroots ambassador program that engages the right messengers, builds impactful relationships and achieves your policy or regulatory goals. This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Dec 12
Crises happen – are you prepared? Organizations must quickly and effectively communicate online during state, local, federal and even international incidents – and that requires planning and practice. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Jan 14
There’s a policy threat on the horizon, and in order to protect your mission and bottom line, you need to ensure your internal stakeholders are prepared and understand what’s at stake. Learn how to assess, communicate, and mitigate political risk through proven strategies and tools. This program is eligible for 2 Core credits towards the Certificate in Public Affairs Management as well as 2 elective credits towards the certificate in PAC and Grassroots Management.
Jan 15
Spend your time securing legislative victories – not dealing with the state ethics commission. Understand and abide by the newest laws and regulations governing lobbying and gift-giving to state lawmakers. This program is eligible for 1 compliance credit toward the Certificate in PAC & Grassroots Management and 1 compliance credit toward the Certificate in Public Affairs Management.
Jan 22
Any organization without a crisis communications strategy is planning to fail. As more companies are asked to respond to political and social issues, organizations need to understand when, where and how to react. This program is eligible for 2 elective credits toward the Certificate in Public Affairs Management.
Jan 22
Election years are anything except business as usual, and your lobbying strategies should be planned accordingly. Hear tips and tricks to ensure your message isn’t lost in the noise. This program is eligible for 1 PAC credit toward the Certificate in PAC & Grassroots Management and 1 elective credit toward the Certificate in Public Affairs Management.
Feb 03 - Feb 06
Our can’t-miss event for anyone managing a government relations function, engaging stakeholders and seeking to advance public policy. Participants learn best practices in grassroots, communications and engagement strategy from the profession’s top experts.
Feb 12
What perspectives are missed when public affairs teams aren’t representative of the communities in which they operate? How can organizations develop policies to foster a culture of conscious inclusion and diversity? This workshop will provide a safe and facilitated discussion to help participants discover how to get a better view of themselves, their workplace and our society. Participants will leave with tools to build a more inclusive and supportive workplace. This program is eligible for 3 elective credits toward the Certificate in PAC & Grassroots Management.
Feb 26
Mission, vision and value statements make up the cornerstone of your organization’s communications portfolio. Developed and deployed correctly, these assets can shape company perception with the public, create contrasts with competitors and support employee engagement. This program is eligible for 1 elective credit toward the Certificate in PAC & Grassroots Management and 1 elective credit toward the Certificate in Public Affairs Management.
Mar 01 - Mar 04
The most comprehensive program available anywhere for political action committee (PAC) professionals. It combines essential skills training with cutting-edge sessions on fundraising, political strategy, communications and compliance.
Mar 10
Whether you’re using Facebook, Twitter, Instagram, LinkedIn, Snapchat or the next big thing, social media is one of the most powerful tools in your advocacy toolbox. When leveraged effectively, social media can create opportunities to find, reach and engage advocates, recruit supporters and connect with policy makers. This program is eligible for 3 Grassroots credits towards the Certificate in PAC & Grassroots Management and 3 elective credits towards the Public Affairs Management.
Mar 11
The deadline for first quarter LDA filings is April 20. Join us to ensure you’re up-to-date on lobbying and compliance rules. We’ll also cover the best methods for managing and tracking activities to avoid scrambling to gather last-minute information. This program is eligible for 1 compliance credit toward the Certificate in PAC & Grassroots Management and 1 compliance credit toward the Certificate in Public Affairs Management.
Mar 11
Whether you are tracking the effectiveness of digital ads, coordinating a multifaceted social media schedule or crafting hyper-targeted messages, building a winning digital campaign is complicated. We’ll help you make it simple. Learn from the experts how to draw a blueprint for your organization’s digital strategy. This program is eligible for 2 elective credits toward the Certificate in PAC & Grassroots Management and 2 core credits toward the Certificate in Public Affairs Management.
Mar 18
Reporters have a plan for every interview. Do you have a plan for going on the record? Earned media can position you as a thought leader in your industry. A poorly executed media appearance can negatively impact reputation and the bottom line. Our media relations experts will equip you with a plan to improve coverage, minimize mistakes, and develop a training program for key spokespeople. This program is eligible for 2 elective credits towards the certificate in PAC and Grassroots Management as well as 2 elective credits towards the certificate in Public Affairs Management.
Mar 19
No matter what challenges your organization is facing, it’s important to have a strategic issues management process in place. With the right preparation, your public affairs team can anticipate issues before they arise and minimize problems before they become challenges. This program is eligible for 2 Core credits towards the Certificate in Public Affairs Management as well as 2 elective credits towards the Certificate in PAC and Grassroots Management.
Mar 19
In today’s crowded advocacy space, engaging stakeholders effectively is often the difference between success and failure. Are you identifying and leveraging your relationships to their greatest potential? This program is eligible for 2 elective credits toward the Certificate in PAC & Grassroots Management.
Mar 30
Get the data you need to power your PAC programs. The Public Affairs Council’s Corporate and Association PAC Benchmarking reports are the industry’s most comprehensive and widely used tool, compiling insights on PAC management, governance, leadership involvement, solicitation and recognition techniques, staffing and candidate support strategies. Join this webinar for a summary of best practices and trends. This program is eligible for 1 PAC credit toward the Certificate in PAC & Grassroots Management.
Apr 01
Strong testimony is an essential part of any state advocacy toolkit. You need to know how to deliver messages in a compelling way and prepare volunteer advocates. We’ll help you feel confident that you understand the ins and outs of hearings and key components of compelling testimonies. This program is eligible for 1 Grassroots credit toward the Certificate in PAC & Grassroots Management and 1 Elective credit toward the Certificate in Public Affairs Management.
Apr 28
Benchmarking data shows 48% of responding corporations report making state-level corporate political contributions in states where it’s permissible. PAC professionals often manage their company’s state-level corporate contributions in addition to the PAC. This workshop will cover strategies for managing compliant PAC and political giving across jurisdictions and determining where to focus your corporate dollars. This program is eligible for 2 PAC specialization credits towards the Certificate in PAC & Grassroots Management and 2 Core credits towards the Certificate in Public Affairs Management.
Apr 29
Have you ever wondered how other organizations structure their GR program and spending? Or if your team is set up for impact? These are important questions — your capacity for success is determined by the strength of your infrastructure. Whether you are just starting a government relations program, growing your team or benchmarking your department against other best –in-class organizations, this workshop is for you. We will walk you through top industry programs and key components for maximizing success. This program is eligible for 2 Grassroots specialization credits towards the Certificate in PAC & Grassroots Management and 2 Core credits towards the Certificate in Public Affairs Management.
May 07
Voter education and GOTV efforts are bedrock to PAC and grassroots programs. Learn tried-and-true strategies, successful communication methods such as social media and how organizations are elevating their GOTV strategies in 2020. This program is eligible for 1 elective credit toward the Certificate in PAC & Grassroots Management and 1 elective credit toward the Certificate in Public Affairs Management.
May 13
Persuasion is a must in public affairs. In order to gain supporters and impact decision-makers, an organization needs individuals that can concisely and convincingly convey how complex policy issues affect citizens’ daily lives. Our persuasive writing workshop will show you how to produce content that can increase engagement among supporters and sway undecideds. This program is eligible for 2 Elective Credits toward the Certificate in PAC & Grassroots Management and 2 Elective Credits toward the Certificate in Public Affairs Management.
May 19
Bottom-line business value: That’s what interests your leadership most. Learn to demonstrate the impact of public affairs work in the language and metrics of business – and get the support and recognition your functions need and deserve. This program is eligible for 2 Grassroots Credits toward the PAC & Grassroots Management Certificate as well as 2 Core Credits toward the Certificate in Public Affairs Management.
Jun 09
Whether you’re trying to make a compelling advocacy case on Capitol Hill or just explaining the importance of your company, at this two-hour workshop will, we’ll discuss from what it takes to build a successful storytelling campaign. This program is eligible for 2 Grassroots credits towards the Certificate in PAC & Grassroots Management and 2 Elective credits towards the Certificate in Public Affairs Management.
Jun 09
Remain compliant while engaging in political involvement, PAC communications and advocacy online. Our political law and digital experts will help you understand what to do – and not to do – online, including how to navigate regulations that govern online advocacy. This program is eligible for 2 compliance credits towards the Certificate in PAC & Grassroots Management and 2 compliance credits towards the Certificate in Public Affairs Management.
Jun 23
Measuring your political efforts in a way that non-public-affairs functions can understand is critical to demonstrating the impact of your PAC and advancing your organization’s advocacy goals. And in an environment of increased skepticism around corporate political involvement, how you communicate with donors and eligibles is more important than ever. Learn how to tangibly demonstrate success to your internal and external stakeholders and show why a strong PAC is crucial to your organization. This program is eligible for 1 PAC credit towards the Certificate in PAC & Grassroots Management and 1 Core credits towards the Certificate in Public Affairs Management.