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yeraldin_borray_castillo

Yeraldin Borray Castillo
Program Coordinator
202.787.5961 | email

Feb 06 - Feb 09
The Advocacy Conference is the largest gathering of grassroots, communications and digital advocacy professionals in the country. This program is eligible for 6 credits towards the Certificate in PAC & Grassroots Management and 6 credits towards the Certificate in Government Relations & Lobbying.
Feb 16
Ok, you’ve done it, you’ve secured a meeting with a Congressional office key to your organization’s government relations goals…now what? Do you bring a one-pager, or is that destined for the recycling bin once the meeting concludes? This webinar will cover the Council’s Top Ten “do’s and don’ts” for meetings on Capitol Hill. Join us as we discuss what practices you may want to replicate in your work, what you may want to avoid, and pose your questions to our expert guest speaker. This program is eligible for 1 credit toward the Certificate in PAC & Grassroots Management , 1 credit toward the Certificate in Government Relations and Lobbying, and 1 credit toward the Certificate in Public Affairs Management.
Feb 26 - Mar 01
The largest gathering of PAC professionals in the country. Join PAC practitioners & experts to discuss emerging trends, fundamentals & advanced strategies. This program is eligible for 6 credits towards the Certificate in PAC & Grassroots Management.
Mar 16
Public affairs teams are becoming more integrated with other departments and functions within organizations. As a result, project management skills to oversee multiple issue and advocacy campaigns while working collaboratively across teams are increasingly important. Join us to learn specific project and people management tools and strategies that will help you fine-tune your public affairs function, improve communication with stakeholders and keep projects on track. This program is eligible for 2 credits toward the Certificate in PAC & Grassroots Management , 2 credits toward the Certificate in Government Relations and Lobbying and 2 credits toward the Certificate in Public Affairs Management.
Mar 28
The deadline for first quarter LDA filings is quickly approaching! Join us to ensure you’re up-to-date on lobbying compliance rules. Additionally, we’ll cover methods for managing and tracking lobbying time and activities to avoid last-minute scrambling to gather information. This program is eligible for 1 compliance credit toward the Certificate in PAC & Grassroots Management , 1 compliance credit toward the Certificate in Government Relations and Lobbying, and 1 compliance credit toward the Certificate in Public Affairs Management.
Apr 04
Workforce trends like increases in remote and hybrid work arrangements not only change organizational cultures but can significantly impact PAC outreach as well. In this webinar we’ll explore outreach strategies to effectively communicate, fundraise and engage employees or association members in your political programs regardless of location. This program is eligible for 1 credit toward the Certificate in PAC & Grassroots Management
Apr 12
Investing in your leaders is critical to grassroots advocacy success. Providing the tools they need to implement programs designed to educate and motivate ensures longevity and maximum impact for your program. This workshop will cover best practices for leading grasstops advocates and will examine case studies of successful programs. This program is eligible for 2 credits toward the Certificate in PAC & Grassroots Management , 2 credits toward the Certificate of Government Relations and Lobbying and 2 credits toward the Certificate in Public Affairs Management.
Apr 27
The most sophisticated political programs use many tactics to build relationships with legislators and achieve sustained success. In-district political activities such as site visits, facility tours and local fundraisers are an important component of a long-term advocate engagement strategy. They offer a unique way to engage and educate legislators as well as energize PAC contributors and advocates. Join us to hear strategies to launch or elevate your in-district PAC and grassroots activities. This program is eligible for 2 credits toward the Certificate in PAC & Grassroots Management , 2 credits toward the Certificate in Government Relations and Lobbying, and 2 credits toward the Certificate in Public Affairs Management.
May 10
Social media can be an effective communication tool, but to what extent can it be used for PAC and grassroots purposes? Join this workshop to learn compliance considerations for social media advocacy and engagement strategies that work. This program is eligible for 2 credits toward the Certificate in PAC & Grassroots Management .
May 17
Soliciting feedback and engaging in ongoing discussions with employees and association members is critical in establishing trust in your organization’s political involvement programs. PAC surveys, town hall meetings and other forums are an important avenue for addressing why government affairs and political engagement is essential to your organization’s broader business goals. Join this webinar to discuss how you can build these engagement touchpoints into your overall strategy to gain valuable insights from stakeholders. This program is eligible for 1 PAC credit toward the Certificate in PAC & Grassroots Management.
Jun 06
Using videos for PAC and grassroots engagement is becoming an increasingly popular tactic – and for good reason. Creating an informative and powerful video not only gets your message across, but can also serve as an evergreen piece of content to share repeatedly. This workshop will explore why some videos outperform others and what goes into creating compelling video content to move the needle on your PAC and grassroots programs. This program is eligible for 2 elective credits toward the Certificate in PAC & Grassroots Management.
Jun 12
The leading annual event for digital comms and advocacy professionals. Hear new strategies, and case studies for energizing grassroots and policy campaigns. This program is eligible for 3 grassroots credits toward the Certificate in PAC and Grassroots Management, 3 specialization credits toward the Certificate in Government Relations and Lobbying and 3 elective credits to the Certificate in Public Affairs Management.
Jun 29
Spend your time notching legislative victories, not dealing with the state ethics commission. This webinar will help you understand and abide by the newest laws and regulations when it comes to lobbying and gift-giving to state lawmakers. This program is eligible for 1 compliance credit toward the Certificate in PAC & Grassroots Management , 1 compliance credit toward the Certificate in Government Relations and Lobbying, and 1 compliance credit toward the Certificate in Public Affairs Management.
Jul 13
PAC match programs are consistently ranked among the most effective tools to grow a PAC program. A successful PAC match incentive takes a lot of forethought and planning to make sure it is both manageable and incentivizing. Join us for a high-level overview of how the best programs plan, administer, market and scale their PAC match benefit. This program is eligible for 2 PAC credits toward the Certificate in PAC & Grassroots Management
Jul 20
An engaged employee grassroots program can move your government relations efforts forward but developing a strong structure and sound strategy can be daunting. Whether you are looking to launch a new program or revitalize an existing one, this webinar will help you craft a best-in-class operation. Learn from corporate grassroots professionals who have built impactful and influential programs. This program is eligible for 1 Grassroots credit toward the Certificate in PAC & Grassroots Management.
Aug 02
Your advocates have a story to tell, and your program should help them. Personal experiences make your message meaningful and compelling to lawmakers or regulators and emphasize the need for action or change. This workshop will demonstrate how storytelling can be used to enhance your grassroots efforts, empower your advocates and reach your goals. This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management and 2 credits toward the Certificate in Government Relations and Lobbying.
Aug 10
New donors are important, but leveraging current contributors is an effective fundraising strategy to consider when looking to increase PAC receipts. This webinar will cover strategies for motivating contributors to increase their support over time.
Sep 12
Managing an association PAC comes with unique challenges including prior approval, a decentralized membership or event-based fundraising. This workshop will dive into compliance, communications and member engagement considerations for association PAC managers. This program is eligible for 3 PAC credits toward the Certificate in PAC & Grassroots Management .
Sep 12
Managing a corporate PAC comes with unique challenges including segmenting and targeting your eligible class, payroll deductions and working with HR or other departments. This workshop will dive into compliance, communications and employee engagement considerations for corporate PAC managers. This program is eligible for 3 PAC credits toward the Certificate in PAC & Grassroots Management.
Sep 19
Having a tough time achieving breakthrough moments with your advocacy campaigns? You’re not alone. Crafting communications that resonate across audiences can be difficult and requires intention. Join our speakers for a discussion on creating inclusive messaging, reflective of your organizational values and campaign priorities. This program is eligible for 1 grassroots credit toward the Certificate in PAC & Grassroots Management , 1 credit toward the Certificate in Government Relations and Lobbying, and 1 credit toward the Certificate in Public Affairs Management.
Sep 21
Get the data you need to power your PAC programs. The Public Affairs Council’s Corporate and Association PAC Benchmarking reports are the industry’s most comprehensive and widely used tool. These reports compile insights on PAC management, governance, leadership involvement, solicitation and recognition techniques, staffing and candidate support strategies. Join this webinar for a summary of best practices and trends.
Oct 04
According to The Public Affairs Council’s PAC Benchmarking reports, PACs that utilize peer-to-peer solicitation methods raise almost twice as much in receipts compared to PACs that do not. Peer-to-peer isn’t just an impactful solicitation strategy, but also a great way to promote community. Successful programs need structure and consistency to achieve results and this workshop will show you how to do that. This program is eligible for 2 PAC credits toward the Certificate in PAC & Grassroots Management .
Oct 23
Interested in learning how to get the most out of your Council membership? Join us for a member orientation to get up to speed about all of the Council’s major services.
Nov 02
Having a thoughtful, well-developed engagement strategy for your PAC can be the difference between its growth or stagnation. Join us to hear how to build a strong plan that includes both, valuable rewards that motivate new donors and recognition and communications structures that keep all donors engaged. Our speakers will provide new ideas to help create excitement around the PAC’s activities to keep your political program fresh and dynamic. This program is eligible for 2 PAC credits toward the Certificate in PAC & Grassroots Management .
Nov 29
PAC events have experienced several transitions over the past few years – from virtual to hybrid and finally a return to in-person. PAC events of all sizes and structures provide meaningful ways to connect, engage and inform. Whether your fundraising strategy depends on a single large-scale event or events are a small part of your engagement strategy, this workshop can help. This program is eligible for 2 PAC credits toward the Certificate in PAC & Grassroots Management.
Dec 04
Interested in learning how to get the most out of your Council membership? Join us for a member orientation to get up to speed about all of the Council’s major services.
Dec 12
With the 2024 elections closer than you think, now is the time to make sure your get-out-the-vote plans are in place. GOTV efforts enhance your advocacy program by encouraging employees or members to vote, breaking down barriers to the political process and increasing accessibility. Join us and learn how to build a GOTV program that empowers civic engagement and increases the presence of your advocacy program. This program is eligible for 2 elective credits toward the Certificate in PAC & Grassroots Management and 2 credits toward the Certificate in Government Relation and Lobbying.
Dec 13
It will be here before you know it: the deadline for your organization to file lobbying reports using either the LDA or IRC method. Our expert speaker will cover the major differences between what’s tracked and reported via the two systems, how to determine which method is appropriate for your organization and will answer your questions. This program is eligible for 1 compliance credit toward the Certificate in PAC & Grassroots Management , 1 compliance credit toward the Certificate in Government Relations and Lobbying, and 1 compliance credit toward the Certificate in Public Affairs Management.