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Emma Yingst

Emma Yingst
Events Assistant
202.787.5973 | email

Jan 26
Due to COVID-19, we’ve found new ways to connect with advocates, team members and legislators. The shift to virtual platforms has forced us to embrace livestreaming, virtual presentations and all the accompanying possibilities. These types of virtual events will likely remain a part of our professional lives even after COVID-19. Join us and learn how to take your virtual program to the next level with keys for creating engaging, informative and impressive livestreams. This program is eligible for 2 Grassroots Specialization credits toward the Certificate in PAC & Grassroots Management, 2 Specialization credits toward the Certificate in Government Relations and Lobbying and 2 Elective credits toward the Certificate in Public Affairs Management.
Jan 27
While political contributions from corporate and association PACs have increased modestly over the last decade, outside spending by super PACs and 501(c)(4) issue advocacy groups has skyrocketed. This webinar will provide an overview of the post-Citizens United campaign finance landscape. Experts will outline the various types of independent expenditure-only groups, disclosure requirements and common operating practices among these organizations. This program is eligible for 1 PAC credit toward the Certificate in PAC & Grassroots Management, 1 Specialization credit toward the Certificate in Government Relations and Lobbying and 1 Core credit toward the Certificate in Public Affairs Management.
Feb 02 - Feb 05
The Advocacy Conference is the largest gathering of grassroots, communications and digital advocacy professionals in the country. This program is eligible for 6 credits towards the Certificate in PAC & Grassroots Management.
Feb 09
Now more than ever, your internet presence can make or break you and there are a lot of new “rules” to navigate in order to preserve your reputation as an organization. Your online presence is a major part of your brand now, so it is important to stay tuned into what your audience needs. This program is eligible for 2 Grassroots credits towards the Certificate in PAC & Grassroots Management and 2 Elective credits towards the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Feb 16
Public Affairs teams are busier than ever. They often must manage multiple issue and advocacy campaigns while working collaboratively across departments and projects. Reconciling differences and breaking down internal silos can be difficult – but they are integral to success. Join us to learn specific project and people management tools that will help you fine-tune your public affairs function, improve communication with your teams and keep projects on track. This program is eligible for 2 elective credits toward the Certificate in PAC & Grassroots Management and 2 core credits toward the Certificate in Public Affairs Management.
Feb 23 - Feb 26
The largest gathering of PAC professionals in the country. Join PAC practitioners & experts to discuss emerging trends, fundamentals & advanced strategies. This program is eligible for 6 credits towards the Certificate in PAC & Grassroots Management.
Mar 10
The deadline for first quarter LDA filings is April 20. Join us to ensure you’re up-to-date on lobbying and compliance rules. We’ll also cover the best methods for managing and tracking activities to avoid scrambling to gather last-minute information. This program is eligible for 1 compliance credit toward the Certificate in PAC & Grassroots Management and 1 compliance credit toward the Certificate in Public Affairs Management.
Mar 16
Is your database holding you back from reaching your advocacy goals? Cleaning up or re-establishing your database can be a challenge – but it’s also crucial to your success. Join us to learn how to manage and maintain an advocacy database that will set you up for legislative victories. This program is eligible for 1 Grassroots specialization credit toward the Certificate in PAC & Grassroots Management, 1 Specialization credit toward the Certificate in Government Relations and Lobbying and 1 Elective credit toward the Certificate in Public Affairs Management.
Mar 17
Public Affairs teams are busier than ever. They often must manage multiple issue and advocacy campaigns while working collaboratively across departments and projects. Reconciling differences and breaking down internal silos can be difficult – but they are integral to success. Join us to learn specific project and people management tools that will help you fine-tune your public affairs function, improve communication with your teams and keep projects on track.
Mar 23
Grasstops begins with leadership. Developing persuasive and engaged ambassadors is key to growing your advocacy reach. Join us and learn how to cultivate strong leaders to guide your grassroots efforts and accomplish your goals.
Apr 01
There’s never been a more important time for your organization to have a strategic issues management process in place. Large-scale crises like the current COVID-19 pandemic show just how critical it is to be prepared. Join us to learn how your public affairs team can anticipate issues – even the really big ones – and tackle them before they become bigger challenges. This program is eligible for 2 Core credits towards the Certificate in Public Affairs Management, 2 Elective credits towards the Certificate in PAC and Grassroots Management and 2 Specialization credits toward the Certificate in Government Relations and Lobbying.
Apr 22
Growth is a goal for every PAC. The only way to increase participation and receipts is to retain your current members while continuing to expand – and the secret is long-term engagement. How do you make PAC members feel a part of something purposeful and encourage continuing support of the PAC? Join us to learn insider tips and tricks as well as long-term engagement strategies. This program is eligible for 2 PAC credits toward the Certificate in PAC & Grassroots Management .
Apr 29
Complying with state and federal lobbying and PAC regulations is foundational to managing a trusted and successful public affairs program. Ken Gross, one of the country’s most distinguished political law experts, will provide a full day, deep dive of the top legal and compliance issues affecting lobbyists, PAC professionals and grassroots practitioners. This program is eligible for 3 Compliance credits toward the Certificate in PAC & Grassroots Management, 3 Compliance credits toward the Certificate in Government Relations and Lobbying and 3 Compliance credits toward the Certificate in Public Affairs Management.
May 06
Does your PAC program need an overhaul? More organizations are successfully rebranding and relaunching their PACs to better engage existing donors as well as attract prospective members. During this workshop, we’ll explore where to start when either launching a PAC or overhauling an existing program’s operations and activities. Hear from practitioners that have rebranded their logo, materials, messaging and more to reinvigorate their PACs. This program is eligible for 2 PAC Specialization credits toward the Certificate in PAC & Grassroots Management and 2 Elective credits toward the Certificate in Public Affairs Management.
May 11
Bottom-line business value: That’s what interests your leadership most. Learn to demonstrate the impact of public affairs work in the language and metrics of business – and get the support and recognition your functions need and deserve. We will also share tools for demonstrating why government relations is an essential part of navigating the COVID-19 crisis. This program is eligible for 2 Grassroots Credits toward the PAC & Grassroots Management Certificate, 2 Specialization credits toward the Certificate in Government Relations and Lobbying and 2 Core Credits toward the Certificate in Public Affairs Management.
May 12
No matter your advocacy audience, personalizing a cause or a mission makes messages more meaningful. Your base is made up of individuals, each with their own unique story to share. These voices can emphasize the importance of your legislative priorities and the need for action or change. Join us to gain a greater understanding of how to utilize storytelling to enhance your advocacy efforts and reach your goals. This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management and 2 elective credits toward the Certificate in Public Affairs Management.
Jun 08
Set your organization up for success, public favorability and a positive image. A smart media relations strategy can help you land well placed articles, foster open dialogue with journalists or even see your company trending on a news source’s Twitter feed. Sign up for this workshop to learn the do’s and don’ts of media relations for public affairs.
Jun 09
Does your PAC program need an overhaul? More organizations are successfully rebranding and relaunching their PACs to better engage existing donors as well as attract prospective members. During this workshop, we’ll explore where to start when either launching a PAC or overhauling an existing program’s operations and activities. Hear from practitioners that have rebranded their logo, materials, messaging and more to reinvigorate their PACs.
Jun 10
Developing a smart governance structure for your PAC is more important than ever as corporate political involvement and social activism continue to intersect. Engaged PAC boards comprised of individuals passionate about the PAC, strong bylaws that guide your activities as well as contribution criteria fostering equity and inclusion will strengthen your organization’s political programs for years to come. Join us to hear how corporate and association PACs are re-evaluating their governance function and contribution criteria to promote transparency and organizational values. This program is eligible for 2 PAC credits toward the Certificate in PAC & Grassroots Management and 2 Elective credits toward the Certificate in Public Affairs Management.
Jun 29
2020 presented new challenges for all aspects of PAC management, especially fundraising. During this two-part workshop, we will dive into what makes a successful solicitation campaign and how to create a unique plan that can withstand changes and unexpected circumstances. This program is eligible for 3 PAC credits toward the Certificate in PAC & Grassroots Management and 3 Elective credits toward the Certificate in Public Affairs Management.
Jun 30
In an uncertain and globalized world, global public affairs leaders need to act strategically and have a keen understanding of business risks and the socio-political environment. This half-day seminar will provide an overarching perspective on how to identify, assess, communicate and manage global risks. You’ll hear from public affairs peers, academics and corporate leaders. This program is eligible for 2 Core credits towards the Certificate in Public Affairs Management.
Jul 13
Maintaining the highest political compliance standards is the foundation of a successful PAC program. Join us for a condensed version of our Political Compliance Management Seminar focusing exclusively on PAC activities and campaigns. We’ll cover PAC solicitation rules, prior authorization requirements for trade associations, corporate contribution limits and PAC reporting considerations. This program is eligible for 2 PAC credits toward the Certificate in PAC & Grassroots Management and 2 core credits towards the Certificate in Public Affairs Management.
Jul 14
As every state government relations professional knows, states are often where policy change happens first. One state’s legislation can quickly inspire other states to follow suite, creating even larger impacts across the country. Join us to learn how to demonstrate the importance of state government relations to your corporate and association leadership.
Aug 10
According to Council Benchmarking data, PAC charitable match has consistently been ranked as one of the top PAC incentives to motivate and grow participation. As scrutiny of PACs has increased and community need has grown, PAC match programs are becoming even more valuable. Hear from experts how they operate their programs and incorporate charitable incentives into their overall strategy for PAC growth and engagement. This program is eligible for 2 PAC credits toward the Certificate in PAC & Grassroots Management and 2 Elective credits toward the Certificate in Public Affairs Management.
Aug 24
Silos are easy. Coordination is hard. While you’re doing the on-the-ground and behind-the-scenes policy work, your communications department is often tasked with sharing your story with the public. How can you improve coordination to ensure unity in external messaging? If you’re looking for ways to create better flow so your messaging to all stakeholders carries maximum value, our experts have you covered!
Sep 01
Have you ever wondered how other organizations structure their GR program and spending? Or if your team is set up for impact? These are important questions — your capacity for success is determined by the strength of your infrastructure. Whether you are just starting a government relations program, growing your team or benchmarking your department against other best –in-class organizations, this workshop is for you. We will walk you through top industry programs and key components for maximizing success. This program is eligible for 2 Grassroots specialization credits towards the Certificate in PAC & Grassroots Management, 3 Specialization credits toward the Certificate in Government Relations and Lobbying and 2 Core credits towards the Certificate in Public Affairs Management.
Sep 21
PAC programs are facing large-scale retirements and buy-out programs causing sustained PAC drop-off over time. This workshop will address how to confront attrition by attracting younger eligibles and encouraging mid-level donors to increase their contributions as they progress in their careers. Our speakers will explore big-picture strategies as well as new technologies and communications methods to engage younger stakeholders. This program is eligible for 2 PAC credits toward the Certificate in PAC & Grassroots Management.
Oct 06
Complying with state and federal lobbying and PAC regulations is foundational to managing a trusted and successful public affairs program. Ken Gross, one of the country’s most distinguished political law experts, will provide a full day, deep dive of the top legal and compliance issues affecting lobbyists, PAC professionals and grassroots practitioners. This program is eligible for 3 Compliance credits toward the Certificate in PAC & Grassroots Management, 3 Compliance credits toward the Certificate in Government Relations and Lobbying and 3 Compliance credits toward the Certificate in Public Affairs Management.
Nov 10
Usually hundreds of pages long, analyzing the potential impact of a Congressional bill on your industry is often a challenging but essential task. Our experts will share tips for making the process easier, as well as outline ways to effectively communicating that impact to internal and external stakeholders to get the engagement you need to succeed.
Nov 17
Rulemaking is an essential part of the lawmaking process, and often overlooked as an important advocacy tool at the state level. Every state handles the regulatory process differently! Join us to hear strategies for navigating and influencing this complex but increasingly important landscape. This program is eligible for 2 Grassroots credits toward the Certificate in PAC & Grassroots Management, 2 Specialization credits toward the Certificate in Government Relations and Lobbying and 2 Core credits toward the Certificate in Public Affairs Management.
Nov 17
Congress may pass a law, but regulators give the law its teeth. Learn and hone tested strategies and tactics for influencing federal regulation and rulemaking in a way that drives forward the goals of your organization. This program is eligible for 2 Grassroots credits toward the Certificate in PAC & Grassroots Management, 2 Specialization credits toward the Certificate in Government Relations and Lobbying and 2 Core credits toward the Certificate in Public Affairs Management.
Dec 02
Peer-to-peer is one of the most successful solicitation strategies for PACs and a wonderful way to promote community. However, peer-to-peer programs aren’t built overnight — you need structure and consistency to achieve results. Learn from experts who have experienced great success with peer-to-peer and explore the do’s and don’ts for this type of solicitation campaign. This program is eligible for 2 PAC credit towards the Certificate in PAC & Grassroots Management and 2 elective credits towards the Certificate in Public Affairs Management.