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Rayla Everhart
Associate, Database & Administrative Services
202.787.5950 | email

Aug 10
According to Council Benchmarking data, PAC charitable match has consistently been ranked as one of the top PAC incentives to motivate and grow participation. As scrutiny of PACs has increased and community need has grown, PAC match programs are becoming even more valuable. Hear from experts how they operate their programs and incorporate charitable incentives into their overall strategy for PAC growth and engagement. This program is eligible for 2 PAC credits toward the Certificate in PAC & Grassroots Management and 2 Elective credits toward the Certificate in Public Affairs Management.
Aug 11
Competition is key when motivating people to take action. Why not integrate it into your advocacy strategies? Gamification for grassroots programs has become increasingly popular as organizations look for creative ways to excite their advocates and encourage participation. Join us to explore advocacy gamification success stories as well as tips and tricks for making gamification work for your grassroots program. This program is eligible for 1 Grassroots credit toward the Certificate in PAC & Grassroots Management.
Aug 12
Strong leadership skills can maximize your efficiency, build your personal brand and help you achieve professional and organizational goals. Effectively managing up is an important way to build this skillset - regardless of your position. At its core, managing up will allow you to create value for your boss and employer, motivate and inspire others, and become a stronger leader in your own right. This program is eligible for 1 Elective credit toward the Certificate in PAC & Grassroots Management, 1 Specialization credit towards the Certificate in Government Relations & Lobbying and 1 Core credit toward the Certificate in Public Affairs Management.
Aug 18
Do you have an inclusive advocacy program? Integrating diverse voices in your advocacy strategies will ensure your legislative priorities reflect all communities. Join us for a discussion on the importance of including a broad spectrum of perspectives when developing your agenda. This program is eligible for 2 Elective credits toward the Certificate in PAC & Grassroots Management, 2 Specialization credits toward the Certificate in Government Relations and Lobbying and 2 Elective credits toward the Certificate in Public Affairs Management.
Aug 19
It’s always important to think ahead, accept new challenges and push yourself to continue evolving as a professional. Whether you are looking to expand your role within your organization or apply your experience to a new career path, our discussion will help you translate your expertise into professional growth. This webinar will focus on short- and long-term career planning, including how to communicate your value and skillset to get the job and take control of your next career move. This program is eligible for 1 Elective credit toward the Certificate in PAC & Grassroots Management, 1 Specialization credit towards the Certificate in Government Relations & Lobbying and 1 Elective credit toward the Certificate in Public Affairs Management.
Aug 24
Silos are easy. Coordination is hard. While you’re doing the on-the-ground and behind-the-scenes policy work, your communications department is often tasked with sharing your story with the public. How can you improve coordination to ensure unity in external messaging? If you’re looking for ways to create better flow so your messaging to all stakeholders carries maximum value, our experts have you covered!
Sep 01
Have you ever wondered how other organizations structure their GR program and spending? Or if your team is set up for impact? These are important questions — your capacity for success is determined by the strength of your infrastructure. Whether you are just starting a government relations program, growing your team or benchmarking your department against other best –in-class organizations, this workshop is for you. We will walk you through top industry programs and key components for maximizing success. This program is eligible for 2 Grassroots specialization credits towards the Certificate in PAC & Grassroots Management, 3 Specialization credits toward the Certificate in Government Relations and Lobbying and 2 Core credits towards the Certificate in Public Affairs Management.
Sep 14
All the facts in the world won’t matter if the feeling’s not right. Speechwriters need to match the tone and language of the principal to create authentic prose; and public speakers need to understand that every message has a time and a place. Join us for a webinar to learn the basics of speechwriting. This program is eligible for 1 Grassroots specialization credit toward the Certificate in PAC & Grassroots Management and 1 Elective credit toward the Certificate in Public Affairs Management.
Sep 15
Whether you’re using Facebook, Twitter, LinkedIn or trying new platforms like TikTok, social media is one of your most powerful advocacy tools. When leveraged effectively, social media can create opportunities to find, reach and engage advocates, recruit supporters and connect with policymakers. This program is eligible for 3 Elective credits toward the Certificate in PAC & Grassroots Management and 3 Elective credits toward the Certificate in Public Affairs Management.
Sep 16
More companies are making bold commitments to better societal inequities. It’s clear that to make progress, businesses will have to use more innovative and integrated strategies to meet their goals. Are you addressing your social impact work in siloes? Finding the right synergy to advance social good through business functions will lead to positive change. Join us for a compelling conversation on setting and meeting commitments through thoughtful approaches. This program is eligible for 2 Elective credits toward the Certificate in PAC & Grassroots Management, 2 Elective credits toward the Certificate in Public Affairs Management and 2 Specialization credits toward the Certificate in Government Relations and Lobbying.
Sep 21
Where does your organization stand on political and social issues? Consumers, employees, stakeholders and activists are looking to corporate America to lead on major social issues. This workshop will explore the evolving role of companies and brands, including effectively and authentically integrating corporate social responsibility and corporate social justice efforts into every facet of the organization. This program is eligible for 2 Elective credits toward the Certificate in PAC & Grassroots Management, 2 Specialization credits toward the Certificate in Government Relations and Lobbying and 2 Elective credits toward the Certificate in Public Affairs Management.
Sep 21
PAC programs are facing large-scale retirements and buy-out programs causing sustained PAC drop-off over time. This workshop will address how to confront attrition by attracting younger eligibles and encouraging mid-level donors to increase their contributions as they progress in their careers. Our speakers will explore big-picture strategies as well as new technologies and communications methods to engage younger stakeholders. This program is eligible for 2 PAC credits toward the Certificate in PAC & Grassroots Management.
Sep 23
Your advocates are the heart and soul of your grassroots program. To make an impact and expand your outreach, advocates not only need motivation to get involved but also the right tools and resources. Join us and learn how to connect with, engage and focus the efforts of your advocates to achieve your policy goals. This program is eligible for 2 Grassroots credits toward the Certificate in PAC & Grassroots Management and 2 Elective credits toward the Certificate in Public Affairs Management.
Sep 30
Are your CSR programs boosting your bottom line? Coupling innovative research and design with robust marketing and communications will position your CSR program as a revenue generator. Join us for a conversation on executing results-driven CSR initiatives. This program is eligible for 1 Elective credit towards the Certificate in PAC & Grassroots Management, 1 Core credit towards the Certificate in Public Affairs Management, and 1 Elective credit towards the Certificate in Government Relations and Lobbying.
Oct 05
Whether you are new to PACs, revamping your program or brushing up your skills, this workshop is for you. Take a deep dive on organizing and managing all functions of your PAC. Learn from experts the strategies and best practices for building a sophisticated and high-functioning PAC on an upward growth trajectory. This program is eligible for 3 PAC credits toward the Certificate in PAC & Grassroots Management.
Oct 05
Whether you have an existing program, are looking to expand or launching a grassroots effort, this bootcamp has the insights and expertise to teach you something new. We will cover every aspect of managing a grassroots program, including new strategies and tried-and-true best practices. Learn how to create smart systems and employ the right tactics to reach your policy goals. This program is eligible for 3 Grassroots credits toward the Certificate in PAC & Grassroots Management.
Oct 06
Complying with state and federal lobbying and PAC regulations is foundational to managing a trusted and successful public affairs program. Ken Gross, one of the country’s most distinguished political law experts, will provide a full day, deep dive of the top legal and compliance issues affecting lobbyists, PAC professionals and grassroots practitioners. This program is eligible for 3 Compliance credits toward the Certificate in PAC & Grassroots Management, 3 Compliance credits toward the Certificate in Government Relations and Lobbying and 3 Compliance credits toward the Certificate in Public Affairs Management.
Oct 13
It’s coming: the deadline for your organization to file lobbying reports using either the LDA or IRC method. We’ll cover the major differences between what’s tracked and reported in the two systems and how to navigate which method is appropriate for your organization. This program is eligible for 1 compliance credit toward the Certificate in PAC & Grassroots Management and 1 compliance credit toward the Certificate in Public Affairs Management.
Nov 10
Usually hundreds of pages long, analyzing the potential impact of a Congressional bill on your industry is often a challenging but essential task. Our experts will share tips for making the process easier, as well as outline ways to effectively communicating that impact to internal and external stakeholders to get the engagement you need to succeed.
Nov 16
In-district grassroots provides a highly personal and unique way to educate legislators and energize advocates. However, these programs require great detail and planning. Engaging at the district level is critical to conveying your message and enhancing your grassroots program. Join us to make sure you cover all the bases before launching your in-district grassroots effort. This program is eligible for 2 Grassroots credits toward the Certificate in PAC & Grassroots Management and 2 Elective credits toward the Certificate in Public Affairs Management.
Nov 17
Rulemaking is an essential part of the lawmaking process, and often overlooked as an important advocacy tool at the state level. Every state handles the regulatory process differently! Join us to hear strategies for navigating and influencing this complex but increasingly important landscape. This program is eligible for 2 Grassroots credits toward the Certificate in PAC & Grassroots Management, 2 Specialization credits toward the Certificate in Government Relations and Lobbying and 2 Core credits toward the Certificate in Public Affairs Management.
Nov 17
Congress may pass a law, but regulators give the law its teeth. Learn and hone tested strategies and tactics for influencing federal regulation and rulemaking in a way that drives forward the goals of your organization. This program is eligible for 2 Grassroots credits toward the Certificate in PAC & Grassroots Management, 2 Specialization credits toward the Certificate in Government Relations and Lobbying and 2 Core credits toward the Certificate in Public Affairs Management.
Nov 30
We’re laying the groundwork of public affairs, from both a high-level perspective and the viewpoint of companies and associations. Join us for a crash course on the core roles and responsibilities of public affairs teams, allowing you to better understand and serve internal and external audiences, clients and partners. This program is eligible for 3 Elective credits toward the Certificate in PAC & Grassroots Management, 3 Specialization credits toward the Certificate in Government Relations and Lobbying and 3 Core credits toward the Certificate in Public Affairs Management.
Dec 01
It was the best of times, it was the worst of times. It was a Congressional fundraising event. This webinar will take you through the written and unspoken rules of candidate fundraisers and tips and tricks to build relationships and advance your goals. This program is eligible for 1 Elective credit toward the Certificate in PAC & Grassroots Management, 1 Specialization credit toward the Certificate in Government Relations and Lobbying and 1 Core credit toward the Certificate in Public Affairs Management.
Dec 02
Peer-to-peer is one of the most successful solicitation strategies for PACs and a wonderful way to promote community. However, peer-to-peer programs aren’t built overnight — you need structure and consistency to achieve results. Learn from experts who have experienced great success with peer-to-peer and explore the do’s and don’ts for this type of solicitation campaign. This program is eligible for 2 PAC credit towards the Certificate in PAC & Grassroots Management and 2 elective credits towards the Certificate in Public Affairs Management.
Dec 07
As business professionals we often wear many hats: promoter, defender, explainer and more. Without consistent practice and an ever-expanding toolkit, writers may find themselves falling short in their quest to advance their goals. Our writing workshop will teach you how to improve your prose and burnish your written communications credentials. This program is eligible for 3 Elective credits toward the Certificate in PAC & Grassroots Management, 3 Elective credits toward the Certificate in Public Affairs Management and 3 Specialization credits toward the Certificate in Government Relations & Lobbying.
Dec 08
The final year-end deadline for 2020 LDA filings is January 20. Join us to ensure you’re up-to-date on lobbying compliance rules. We’ll also give you tips and tricks for managing and tracking activities to avoid scrambling to gather last-minute information. This program is eligible for 1 compliance credit toward the Certificate in PAC & Grassroots Management and 1 compliance credit toward the Certificate in Public Affairs Management.
Dec 14
Are you prioritizing diversity and inclusion in your campaigns and communications? Whether you are developing a plan for connecting with lawmakers or building a grassroots advocacy program, investing in purpose-driven strategies will lead to meaningful change. Join us for a conversation on how to incorporate these key values into your public affairs program. This program is eligible for 1 Elective credit toward the Certificate in PAC & Grassroots Management and 1 Elective credit toward the Certificate in Public Affairs Management.
Jan 30 - Feb 02
The Advocacy Conference is the largest gathering of grassroots, communications and digital advocacy professionals in the country. This program is eligible for 6 credits towards the Certificate in PAC & Grassroots Management.
Feb 28 - Mar 03
The largest gathering of PAC professionals in the country. Join PAC practitioners & experts to discuss emerging trends, fundamentals & advanced strategies. This program is eligible for 6 credits towards the Certificate in PAC & Grassroots Management.