Events

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Dec 12
There are major differences between the LDA and the IRC in what must be tracked and reported (including grassroots advocacy), so understanding these differences will help you easily prevent costly mistakes. This program is eligible for 1 compliance credit toward the Certificate in PAC & Grassroots Management and 1 compliance credit toward the Certificate in Public Affairs Management.
Dec 13
Earned media can position your organization as a thought leader in its industry. Are you prepared? Our media relations experts will equip you for working with journalists and assist you in developing a training program for your organization’s key spokespeople. This program is eligible for 2 elective credits toward the Certificate in PAC & Grassroots Management and 2 elective credits toward the Certificate in Public Affairs Management.
Jan 14
Measuring your political efforts in a way that non-public affairs professionals can understand is critical in demonstrating the influence of your PAC on advancing your organization’s advocacy goals. Communicating the PAC’s impact to your PAC donors and eligible community as a whole also generates an appreciation and support for its work. Learn how to convey to your internal and external stakeholders why a strong PAC is crucial to your organization’s success.
Jan 23
Be the team member who calls your boss with a legislative victory – not the one who calls and says the state ethics commission is on your case. Understand and abide by the newest laws and regulations governing lobbying and gift-giving to state lawmakers. This program is eligible for 1 compliance credit toward the Certificate in PAC & Grassroots Management and 1 compliance credit toward the Certificate in Public Affairs Management.
Jan 24
Dozens of new members of Congress are coming to Washington in January. Are you ready to engage them? Learn how your organization can alter its lobbying and outreach strategy to maximize new and existing relationships, and identify which Members have committee or leadership assignments that are important to your legislative agenda. This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management.
Jan 28 - Jan 31
Our can’t-miss event for anyone managing a government relations function, engaging stakeholders and seeking to advance public policy. Participants learn best practices in grassroots, communications and engagement strategy from the profession’s top experts.
Feb 13
Don’t settle for the same old infographic; craft award-winning content. Good creative content can spur action, move policymakers and enhance all of your advocacy programs. Attendees will explore free and paid design tools to make visual content like Twitter cards and infographics. This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management.
Feb 21
As communities and organizations become more diverse, public affairs functions need team members who can authentically communicate with different segments of society. Without authenticity, teams will miss opportunities and the ability to court a broad base of advocates. This webinar will detail best practices on how to build diverse teams and messaging strategies to reach key segments of society. This program is eligible for 1 elective credit toward the Certificate in PAC & Grassroots Management and 1 elective credit toward the Certificate in Public Affairs Management.
Feb 21
If content is king than context is queen. Data can help your organization target and optimize its advocacy and political involvement efforts, allowing you laser-like focus on your target audience. Join us to learn how a smartly built and administered database can help you win policy and regulatory battles. This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management.
Mar 03 - Mar 06
The most comprehensive program available anywhere for political action committee (PAC) professionals. It combines essential skills training with cutting-edge sessions on fundraising, political strategy, communications and compliance.
Mar 12
New Congress. First LDA filing. Don’t get on the Justice Department’s radar for the wrong reason. File right. This program is eligible for 1 compliance credit toward the Certificate in PAC & Grassroots Management and 1 compliance credit toward the Certificate in Public Affairs Management.
Mar 19
Finding new advocates or supporters for your organization can often be a challenge. Join us to learn how to fully leverage advocate acquisition platforms and build your base of support. This program is eligible for 1 grassroots credit toward the Certificate in PAC & Grassroots Management.
Mar 20
“Tear down this wall.” “Yes we can.” People don’t spontaneously join an organization or speak out on an issue. It requires individuals that can concisely and convincingly convey how complex policy issues affect citizens’ daily lives. Our persuasive writing workshop will help you produce content that increases engagement, sways undecideds, and makes people remember your organization’s name. This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots and 2 elective credits toward the Certificate in Public Affairs Management.
Mar 28
Approximately 70 percent of all U.S. adults regularly use social media. When leveraged effectively, it can create opportunities to find, reach and engage advocates. Public affairs professionals must stay apprised on how to use a variety of social platforms and must know how to increase advocacy engagement or grow policy issue awareness for their organization. This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management.
Apr 16
Complying with state and federal lobbying and PAC regulations is foundational to a trusted and successful public affairs program. Ken Gross, one of the country’s most distinguished political law experts, will provide a full day, deep dive of the top legal and compliance issues affecting lobbyists, PAC professionals and grassroots practitioners. This program is eligible for 3 compliance credits toward the Certificate in PAC & Grassroots Management and 3 compliance credits toward the Certificate in Public Affairs Management.