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Conference participants can gain access to the speaker materials for this event below. For sessions where there is no presentation available to download, there was either no presentation provided or the Public Affairs Council did not receive permission to post the material.
Jan 30 | Jan 31 | Feb 1 | Feb 2
January 30, 2017
Pre-conference Workshop – The Power of Storytelling for Advocacy
Sheree Anne Kelly
Senior Vice President
Public Affairs Council
[email protected]
Presentation | Public Affairs Trend Lab
The Changing Role of Advocacy
Hannah Wesolowski
Associate Director, Political Engagement
Public Affairs Council
[email protected]
Nick DeSarno
Manager, Grassroots and Communications
Public Affairs Council
[email protected]
January 31, 2017
Opening Keynote Session – How Technology is Loosening Our Grip on the Truth
Farhad Manjoo
Technology Columnist
The New York Times
Breakout Workshops A
365-Day Advocate Education and Engagement
Jeanne D. Blankenship, MS RDN
Vice President, Policy Initiatives and Advocacy
The Academy of Nutrition and Dietetics
[email protected]
Emily Gonce
Corporate Vice President
New York Life Insurance Co.
[email protected]
Putting the Pieces Together: Components of an Integrated Advocacy Campaign
Meghan Moran
Vice President
Adfero
[email protected]
Mantill Williams
Director, Advocacy Communications
American Public Transportation Association
[email protected]
Working with Leadership and Business Units to Advance Policy
Chris Bender
Head of Public Affairs
Novozymes
[email protected]
Paul E. Misener
Vice President, Global Innovation
Policy and Communications
Amazon
[email protected]
Breakout Workshops B
Understanding Compliance for Grassroots
Kenneth A. Gross
Partner
Skadden, Arps, Slate, Meagher and Flom
[email protected]
Presentation | Update on Trump Administration Ethics Rules | Handout
Developing Effective Visuals for Advocacy
Christopher K. Masak
Senior Associate Director, Advocacy
Alzheimer’s Association
[email protected]
Aline Stone
Advocacy Senior Specialist, Public Policy Division
Alzheimer’s Association
[email protected]
Jo Spiker
Creative Director
SevenTwenty Strategies
[email protected]
What Makes a Coalition Successful?
Rachel Callanan, JD MNM
Regional Vice President of Advocacy, Minnesota and Wisconsin
American Heart Association
[email protected]
Paolo Mastrangelo
Senior Public Affairs Advisor
Holland & Knight, LLP
[email protected]
Breakout Workshop C
All Politics is Local: Robust State and Local Grassroots Programs
Mia Masten
Director, Advocacy and Public Affairs
Pfizer Inc.
[email protected]
Izzy Santa
Director, Policy Communications
Consumer Technology Association
[email protected]
Bridging Your Communications and Grassroots Teams
Sarah Erdman
Director, Industry Communications
U.S. Travel Association
[email protected]
Michael Jacobson
Director, Industry Relations
and Political Engagement
U.S. Travel Association
[email protected]
Beyond Your Base: Mapping and Managing Key Influencers
Stacey Miller
Director, Communications
Cision
[email protected]
Joe Hansen
Director, Online Communication
Biotechnology Innovation Organization (BIO)
[email protected]
Skill-Building Sessions
How to Benchmark Your Advocacy Activities
Hannah Wesolowski
Associate Director, Political Engagement
Public Affairs Council
[email protected]
Presentation | 2015 Fly-In Strategy Survey | 2016 Digital Advertising for Public Affairs Survey
DIY Infographics: Tools and Tactics
Matthew Zablud
Partner
Beekeeper Group
[email protected]
Using Data to Improve Your Email Campaign: A/B Testing
Bryan Fratkin
Founder & CEO
Whistle Stop Digital
[email protected]
General Session – Citizen-Centric Advocacy: The Untapped Power of Constituent Engagement
Brad Fitch
President & CEO
Congressional Management Foundation
[email protected]
February 1, 2017
Breakout Workshops D
Fly-Ins That Yield Year-Round Impact
Kristen Prather
Grassroots Manager
Credit Union National Association, Inc.
[email protected]
Mike McMahon
Senior Director, Industry Affairs
Microsoft Corporation
[email protected]
Digital Advertising for Advocacy
AJ Casale
Vice President, Digital
DDC Public Affairs
[email protected]
Nick DeSarno
Manager, Grassroots and Communications
Public Affairs Council
[email protected]
Skill-Building Sessions
How to Pitch an Idea to Your Boss
Sarah M. Lashford
Manager of Government Relations
Consumer Data Industry Association
[email protected]
Sheree Anne Kelly
Senior Vice President
Public Affairs Council
[email protected]
Using LinkedIn to Build Your Personal Brand
Dan Horowitz
Director, Advocacy and Campaigns
LinkedIn Corporation
[email protected]
Finding, Hiring & Managing a Consultant
Amy Meli
Senior Vice President, Consulting
Aristotle International
[email protected]
Sherry Whitworth
Executive Vice President
VoterVoice
[email protected]
Maggie Johnson
Senior Account Supervisor
Edelman
[email protected]
Breakout Workshop E
Building Relationships Back in the District
Kate Beaulieu
Manager, Federal Affairs
National Beer Wholesalers Association
[email protected]
Ryan Modlin
VP, North American Government Affairs
Owens-Illinois, Inc.
[email protected]
Simplifying Complex Policy Issues
András Baneth
Managing Director, European Office
Public Affairs Council
[email protected]
Engaging with Regulatory Agencies
Laura Lilly
Senior Director, Advocacy and State Relations
National Retail Federation
[email protected]
Brian McGuigan
Senior Advocacy Strategist
Lyft
[email protected]
Optional Breakout Session – Pitch Perfect: Developing Your Media Message
Chris Matthews
Senior Partner
VOX Global
[email protected]
February 2, 2017
General Session – Advocacy Across Generations
Aaron Smith
Sr Strategic Advisor & Co-Founder
President, YI Advisors
Young Invincibles
[email protected]
Dan Conway
National Field Manager
No Labels
[email protected]
Andrew Clark
Executive Director
Generation Opportunity
[email protected]
Breakout Workshops For Next-Level Advocates: Leveraging Key Contacts and Grasstops
Thao Nguyen
Director of Advocacy
Feeding America
[email protected]
Andy Krakowski
VP of National Accounts
RAP Index
[email protected]
Moving Up or Moving On: How to Elevate Your Career (Professional Development)
Lisa Ryan
Senior Vice President
Heyman Associates, Inc.
[email protected]
How NGOs and Companies Partner on Public Policy
Patrick Beary
Senior Advisor, Corporate Engagement
The Nature Conservancy
[email protected]
Laurie Moskowitz
Senior Director of US Campaigns
The ONE Campaign
[email protected]
General Session – The Future of Advocacy: Lessons Learned From the 2016 Campaigns
Zac Moffatt
CEO
Targeted Victory
[email protected]
Rich Mintz
Executive Vice President
Blue State Digital
[email protected]
Douglas G. Pinkham
President
Public Affairs Council
[email protected]