As the state government relations and advocacy space grows more crowded and competitive than ever, are you prepared for success in 2020?Our experts will set you up for 2020 success…
Read More
Contact Us
No advocacy agendas exist in a vacuum. Achieving success for your goals often requires understanding, and engaging all available stakeholders in your policy space.In this program, you’ll gain insight into:…
Read More
Planning and implementing public affairs campaigns is an increasingly complex exercise. Yet an integrated and well orchestrated campaign will strengthen your reputation, advance your policy goals and distinguish you from…
Read More
Effective public speaking is a critical component of the public affairs professional’s skill set. A persuasive speech is not just about crafting the right message — it’s also about delivering…
Read More
Today more than ever, public affairs professionals have to act strategically, with a keen understanding of global business risks as well as the surrounding socio-political environment. Join one of these…
Read More
Your PAC has a compelling story but does your content reflect that? Learn to create lasting visuals, videos and infographics to inform and excite your eligible community. From distilling complex…
Read More
Professionals writing for public affairs wear many hats: promoter, defender, explainer, and more. Without consistent practice and an ever-expanding toolkit, writers may find themselves falling short in their quest to…
Read More
Crises happen – are you prepared? Organizations must quickly and effectively communicate online during state, local, federal and even international incidents – and that requires planning and practice.Does your organization…
Read More
Running a project doesn’t need to mean more work. Done right, it can mean less. Acquire and apply project management techniques for running public affairs initiatives.Public affairs work can get…
Read More
The European elections of May 2019 brought changes and new faces to the European Parliament. Join us at this roundtable to gain fresh insights into who are the new MEPs…
Read More
A legislative body may pass a law, but regulators give the law its teeth. Learn and hone tested strategies and tactics for influencing regulation and rulemaking in a way that’s…
Read More
Public affairs professionals are increasingly aware that combining online and offline tactics is the best way to get their message across and persuade their audiences. Digital advocacy is no longer…
Read More
Please join your PAC and political affairs colleagues for a roundtable discussion on diversity and inclusion as it relates to working in the political realm.Join us for a dialogue on…
Read More
Public affairs professionals are under constant pressure to measure the impact of their activities and demonstrate value — to members, the board, corporate leadership, and many others. What can you…
Read More
Reporters have a plan for every interview. Do you have a plan for them? Earned media can position you as a thought leader in your industry. A poorly executed media…
Read More
Public affairs and advocacy campaigns succeed or fail in no small part due to their communications strategy. What makes a successful campaign and what are the common obstacles to comprehensive…
Read More
Measuring impact is one of the biggest challenges public affairs professionals face; it’s also the one that matters most to senior executives. Learn to express ROI in a way management…
Read More
Ensure your global public affairs function has a local perspective and can identify, track and manage issues in key markets. This session will explore how organizations conceptualize, construct, execute and…
Read More
Whether you are starting from scratch or revamping your current grassroots program, you first need to determine what you want to accomplish, what you are doing well and create a…
Read More
Help your organization improve its image, influence policymakers and engage potential supporters with high-impact digital advertising. Advances in advertising technology give you the ability to target, reach and measure in…
Read More
Someone using a saw with no training is a disaster waiting to happen. So is sending an untrained advocate to a legislative meeting. Our workshop will “train the trainer” and…
Read More
Whether you are tracking the effectiveness of digital ads, coordinating a multifaceted social media schedule or crafting hyper-targeted messages, building a winning digital campaign can be complicated. We’ll help you…
Read More
Impact assessments are key to evidence-based policy-making in the EU. How can you work with impact assessments to optimise your public affairs efforts? Evidence-based policy-making is the critical driver for…
Read More
Communications functions and goals can vary across divisions, leading to divergent messaging internally and externally. Organizations need internal ambassadors to work across different units to unify the dialogue. Our workshop…
Read More
Finding the governance structure that works for your organization’s PAC is essential for growing your political program. At a minimum, a strong governance structure includes three core elements: an engaged…
Read More
Complying with state and federal lobbying and PAC regulations is foundational to a trusted and successful public affairs program. Ken Gross, one of the country’s most distinguished political law experts,…
Read More
Successful PAC management is like running a small business: Beyond day-to-day demands, PAC professionals juggle fundraising, donor outreach, communication and political strategy, and governance structures. Whether you’re a seasoned manager…
Read More
There are an abundance of ways in which your organization can give back to society, but you need the right team to make a meaningful impact. Effective partnerships will play…
Read More
Enhance your understanding of public affairs from the Washington perspective. Understand how policymaking works, who influences trends, and how to apply best practices to make your public affairs strategy successful…
Read More
Learn or perfect the key steps in creating an international public affairs plan that moves your audience to action, including defining a global advocacy goal, building a strategic plan and…
Read More
Corporations and associations have consistently counted peer-to-peer PAC solicitations among their most effective fundraising methods, according to the Council’s Corporate and Association PAC Benchmarking Reports. Make sure your PAC program…
Read More
Remain compliant while engaging in political involvement, PAC communications and advocacy online. Our political law and digital experts will help you understand what to do – and not to do…
Read More
Relationships matter. Is your organization leveraging your well-connected and most trustworthy advocates? This workshop will explore ways to develop and implement an effective grasstops, key contact or grassroots ambassador program…
Read More
The Federal Election Commission requires that trade association PACs obtain prior approval from its corporate members before soliciting them for PAC support. Those requirements, and others associated with prior approval,…
Read More
The cost of winning or losing a ballot measure can be astronomical- and sometimes, organizations are forced into ballot advocacy defense. Is your organization prepared? -A total of 167 statewide…
Read More
This workshop will provide your team a grounding in public affairs, both generally and from the perspective of companies and trade associations. Learn what organizations need and expect from an…
Read More
Corporate Social Responsibility (CSR) isn’t just about being a good neighbor anymore. Embracing CSR is essential for organizations that want to compete for talent or market share. Employees want to…
Read More
As advances in digital communications continue to increase online advocacy, sharing your advocacy message with legislators in person remains a powerful way to ensure your message isn’t lost in the…
Read More
Join the Political Involvement Network (PIN) for our Blossoms and Beers Happy Hour for an evening of networking, conversation and drinks with your fellow public affairs professionals. This event is…
Read More
Good tactics are important: Writing a head-turning press release or conducting a fly-in that shifts a policy debate. Great strategy, however, is essential. Every press release and fly-in is a…
Read More
All the facts in the world won’t matter if the feeling’s not right. Speechwriters need to match the tone and language of the principal in order to create authentic prose.…
Read More
Public affairs is selling. Have you earned the right to close? Learn simple, proven sales and negotiating techniques from expert sales professionals, and how to apply those skills to working…
Read More
Bottom-line business value: That’s what interests your leadership most. Learn to demonstrate the value of public affairs work in the language and metrics of business – and get the support…
Read More
There’s a policy threat on the horizon, and your internal stakeholders don’t fully grasp the threat. Sound familiar? Organizations don’t speak the language of public affairs. They speak the language…
Read More
The upcoming EU elections will influence EU policy and legislation for years to come. How does an EU trade association prepare for the challenges and opportunities before and after the…
Read More
Digital communication is a key component of an organization’s advocacy strategy. Join us for a discussion on latest trends and how the U.S. experience can help European public affairs professionals…
Read More
The departure of the UK from the EU is uncharted territory for organizations in Europe and beyond. Making sense of the political uncertainties while planning early for post-Brexit scenarios are…
Read More
How to communicate in an age of distrust, uncertainty and political risk? How to engage in meaningful conversations with stakeholders? How to address threats to corporate reputation?Disinformation and ‘fake news’…
Read More
Interested in learning how to get the most out of your Council membership? Join us for a member orientation to get up to speed about all of the Council’s major services.We…
Read More
The Brussels study tour is a unique opportunity for public affairs senior executives to have a first-hand immersive experience in the European Union’s public affairs, advocacy and lobby environment right…
Read More