Contact Us
As high-level opinion journalists move from established newspapers and magazines, it begs the question – where are we to go to find smart commentary? Discover why Substack, and its recently…
Read More
Cox Communications’ market vice president discusses what she’s learned from her new position in internal communications and how it can help government affairs professionals. Chiazor also shares her takeaways from…
Read More
Editors are inundated with opinion pieces and space considerations prevent them from publishing most submissions, even ones they like. Avoid the overstated and non-specific what-to-do’s found in most guidance on getting an…
Read More
The English – and American English – language is livelier than ever. New words, taken from the way we talk, are regularly coming into use. Read on for the benefits…
Read More
Virtual Workshop Writing for Advocacy in Public Affairs November 15, 2023 1:30 p.m.−4:15 p.m. ET Professionals wear many hats: promoter, defender, explainer and more. Without an evolving communications toolkit, many…
Read More
Virtual Workshop Social Media for Advocacy October 25, 2023 1:30 p.m.−3:45 p.m. ET No matter which platform you utilize, social media is one of your most powerful advocacy tools. When…
Read More
Virtual Workshop Crafting Presentations and Speeches September 7, 2023 1:30 p.m.−3:45 p.m. ET When written or presented well, a speech can inspire action, convince audiences or engage them to support…
Read More
Whether you feel like you are in constant state of crisis or are looking to be prepared for the next potential controversy at your organization, this program will provide you…
Read More
Advocacy content is now more important than ever. Don’t settle for the same old infographic; craft award-winning content. Good creative content can spur action, engage policymakers and enhance your advocacy…
Read More
Read about the exceptional campaigns of this year's winners in the Lobbying, Grassroots and Communications categories.
Read More
Did you know that standup comedians are among the best editors? They have to be stingy with their words if they want to hit comedy gold. Read how one of…
Read More
Virtual Workshop Environmental, Social and Governance (ESG) Communications Boot Camp November 16, 2023 1:30 p.m.−3:45 p.m. ET It’s become vital for organizations to effectively explain their ESG practices and commitments…
Read More
Who knew that a bag of granola would carry what might be the most admirable example of branding extant? But there it is, on a BE-KIND product: “Ingredients you can…
Read More
Webinar Media Relations for Public Affairs September 13, 2023 2 p.m.−3 p.m. ET Set your organization up for success, public favorability and a positive image. A smart media relations strategy…
Read More
Virtual Workshop Association PAC Intensive September 12, 2023 1:30 p.m.−4:15 p.m. ET Managing an association PAC comes with unique challenges including prior approval, a decentralized membership or event-based fundraising. This…
Read More
Virtual Workshop Virtual Workshop: Corporate PAC Intensive September 12, 2023 9 a.m.−12:15 p.m. ET Managing a corporate PAC comes with unique challenges including segmenting and targeting your eligible class, payroll…
Read More
Your advocates have a story to tell, and your program should help them. Personal experiences make your message meaningful and compelling to lawmakers or regulators and emphasize the need for…
Read More
We’ve all been told that stories need a beginning, a middle and an end, but that advice can leave a lot of holes. Learn about a “story hack” inspired by…
Read More
Social media can be an effective communication tool, but to what extent can it be used for PAC and grassroots purposes? Join this workshop to learn compliance considerations for social…
Read More
Employees are increasingly expecting and requesting that their company or association’s leadership take a stand and respond to political, social, and environmental issues. Join us to learn how to create…
Read More
Random House editor Benjamin Dreyer says very is a “dull adverb and encourages duller adjectives.” More often than not, it detracts from the word you’re trying to strengthen. Keep reading for examples…
Read More
The Association for Accessible Medicines’ senior director of marketing has enjoyed a career traversing four states that finally brought her to D.C. Read how Klinger fused her visual arts background…
Read More
To help today’s communicators perfect their messaging and news channels, the Axios editors wrote a book offering tips for clear and concise writing. Yet the concept of “smart brevity” isn’t new. Learn…
Read More
Writing about numbers may seem straightforward, but the pursuit of accuracy can sometimes translate to TMI. Read on for tips on how to avoid a soup of digits and vary…
Read More
The power of a well-written memo cannot be underestimated. Considered by many to be a dying art, developing a concise memo (or talking points) gives you the “power to frame…
Read More
Best-selling author Stephen King shares common-sense writing tips in his new memoir, asking us to stop already with the self-conscious pursuit of colorful synonyms and annoying phrases. Keep reading for…
Read More
There’s a good chance you’re fluent in “yogababble” and aren’t even aware of it. That’s because it’s been “codified” into corporate culture. Keep reading for how to quiet the babble.
Read More
The 2022 Innovation Award winners were honored during The Advocacy Conference in Austin! Read about their winning campaigns.
Read More
The winners of the 2022 Innovation Awards relied on heart and hard work to communicate new resources for people struggling with mental illness, to reach out to underserved communities with…
Read More
Impact Editor Alan Crawford recommends a fresh look at the sage writing advice of a literary master. And the annoying word of the month is too exhausting to contemplate.
Read More
More insights from the late comedian George Carlin, this time on why politicians have to speak the way they do to ensure that they don’t “inadvertently say something.”
Read More
Employees, stakeholders and the public are asking more of corporations and associations when it comes to corporate citizenship. This includes knowing when to speak out on social and political issues.…
Read More
Whether you’re using Facebook, Twitter, LinkedIn or trying newer platforms like TikTok, social media is one of your most powerful advocacy tools. When leveraged effectively, social media can create opportunities…
Read More
Reporting your online advocacy and digital communications results to senior management can be a challenge. Unfortunately, there is no silver bullet, but this webinar will tackle how to both collect…
Read More
LinkedIn boasts a network of over 725 million professionals globally, with over 275 million users in the United States who encompass a wide range of companies and industries. Most professionals…
Read More
He was a controversial comedian, but he was also an ally in the ongoing struggle against bad writing — and in particular the mindless preference for euphemisms.
Read More
Help your organization improve its image, influence policymakers and engage potential supporters with high-impact digital and traditional advertising. Advances in advertising technology give you the ability to target, reach and…
Read More
Digital content is now more important than ever. Don’t settle for the same old infographic; craft award-winning content. Good creative content can spur action, move policymakers and enhance your advocacy…
Read More
Whether your organization is looking to change public sentiment about an issue or see important regulatory changes made, this workshop will help you launch the campaign needed to influence and…
Read More
Whether you feel like you are in constant state of crisis or just want to be prepared for the next potential controversy at your organization, this program will provide you…
Read More
Reporters have a plan for every interview. Do you have a plan for going on the record? Earned media can position you as a thought leader in your industry. A…
Read More
Ever feel patronized by the tone of studied informality when listening to public radio? You’re not alone. And the annoying word of the month will leave you feeling less than “super.”
Read More
Blithesome Christmas and a Fortuitous New Year! Sometimes it’s OK to be cliché to keep your writing clear and concise.
Read More