The Association for Accessible Medicines’ senior director of marketing has enjoyed a career traversing four states that finally brought her to D.C. Read how Klinger fused her visual arts background…
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To help today’s communicators perfect their messaging and news channels, the Axios editors wrote a book offering tips for clear and concise writing. Yet the concept of “smart brevity” isn’t new. Learn…
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Writing about numbers may seem straightforward, but the pursuit of accuracy can sometimes translate to TMI. Read on for tips on how to avoid a soup of digits and vary…
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The power of a well-written memo cannot be underestimated. Considered by many to be a dying art, developing a concise memo (or talking points) gives you the “power to frame…
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Best-selling author Stephen King shares common-sense writing tips in his new memoir, asking us to stop already with the self-conscious pursuit of colorful synonyms and annoying phrases. Keep reading for…
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There’s a good chance you’re fluent in “yogababble” and aren’t even aware of it. That’s because it’s been “codified” into corporate culture. Keep reading for how to quiet the babble.
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The 2022 Innovation Award winners were honored during The Advocacy Conference in Austin! Read about their winning campaigns.
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The winners of the 2022 Innovation Awards relied on heart and hard work to communicate new resources for people struggling with mental illness, to reach out to underserved communities with…
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Impact Editor Alan Crawford recommends a fresh look at the sage writing advice of a literary master. And the annoying word of the month is too exhausting to contemplate.
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More insights from the late comedian George Carlin, this time on why politicians have to speak the way they do to ensure that they don’t “inadvertently say something.”
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Employees, stakeholders and the public are asking more of corporations and associations when it comes to corporate citizenship. This includes knowing when to speak out on social and political issues.…
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Whether you’re using Facebook, Twitter, LinkedIn or trying newer platforms like TikTok, social media is one of your most powerful advocacy tools. When leveraged effectively, social media can create opportunities…
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Reporting your online advocacy and digital communications results to senior management can be a challenge. Unfortunately, there is no silver bullet, but this webinar will tackle how to both collect…
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LinkedIn boasts a network of over 725 million professionals globally, with over 275 million users in the United States who encompass a wide range of companies and industries. Most professionals…
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He was a controversial comedian, but he was also an ally in the ongoing struggle against bad writing — and in particular the mindless preference for euphemisms.
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Help your organization improve its image, influence policymakers and engage potential supporters with high-impact digital and traditional advertising. Advances in advertising technology give you the ability to target, reach and…
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Digital content is now more important than ever. Don’t settle for the same old infographic; craft award-winning content. Good creative content can spur action, move policymakers and enhance your advocacy…
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Whether your organization is looking to change public sentiment about an issue or see important regulatory changes made, this workshop will help you launch the campaign needed to influence and…
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Whether you feel like you are in constant state of crisis or just want to be prepared for the next potential controversy at your organization, this program will provide you…
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Reporters have a plan for every interview. Do you have a plan for going on the record? Earned media can position you as a thought leader in your industry. A…
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Ever feel patronized by the tone of studied informality when listening to public radio? You’re not alone. And the annoying word of the month will leave you feeling less than “super.”
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Blithesome Christmas and a Fortuitous New Year! Sometimes it’s OK to be cliché to keep your writing clear and concise.
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It’s best to cut language that’s abstract, vague and impersonal. Our Impact editor explains why some euphemisms need to kick the bucket.
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From working in strategic communications to running a farm to owning her own business, the American Forest & Paper Association’s communications manager isn’t one for downtime! She’s spent her career…
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If good writing is “clear thinking made visible,” then we should avoid words and phrases that are “needless and bombastic.” Check out this writing advice before you choose your next turn…
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Adverbs are running amok! We respectfully ask you to read on for more on this truly engaging topic.
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In order to have impact, organisations need to develop a narrative that makes them stand out and connect to key stakeholders. This virtual discussion will give you insights and tips…
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This month’s writing advice gets to the bottom of cause and effect. And the Annoying Word of the Month is downright folksy.
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More companies are making bold commitments to better societal inequities. It’s clear that to make progress, businesses will have to use more innovative and integrated strategies to meet their goals.…
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George Orwell didn’t just warn us of a dystopian future; he also provided some no-nonsense guidelines for good writing.
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Don’t let your writing be part of the “infodemic.” And leave this annoying word of the month out of your next political conversation.
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All the facts in the world won’t matter if the feeling’s not right. Speechwriters need to match the tone and language of the principal to create authentic prose; and public…
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As business professionals we often wear many hats: promoter, defender, explainer and more. Without consistent practice and an ever-expanding toolkit, writers may find themselves falling short in their quest to…
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Whether you’re using Facebook, Twitter, LinkedIn or trying new platforms like TikTok, social media is one of your most powerful advocacy tools. When leveraged effectively, social media can create opportunities…
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Do you have an inclusive advocacy program? Integrating diverse voices in your advocacy strategies will ensure your legislative priorities reflect all communities. Join us for a discussion on the importance of including…
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Employees, stakeholders and the public are asking more of corporations and associations when it comes to corporate citizenship. This includes using government affairs resources, like grassroots, to advance social justice,…
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Stop piling on the jargon; it doesn’t make you sound smart. And strip this stale expression from your vocabulary.
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Do you have a strong reputation management plan in place? Maintaining a strong brand requires meaningful engagement with internal and external stakeholders, as well as message alignment across your communication…
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