Communications Archives

Environmental, Social and Governance (ESG) Communications Boot Camp

Virtual Workshop Environmental, Social and Governance (ESG) Communications Boot Camp November 16, 2023 1:30 p.m.−3:45 p.m. ET It’s become vital for organizations to effectively explain their ESG practices and commitments…

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The Write Stuff: Be Kind. Use Simple Words.

Who knew that a bag of granola would carry what might be the most admirable example of branding extant? But there it is, on a BE-KIND product: “Ingredients you can…

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Media Relations for Public Affairs

Webinar Media Relations for Public Affairs September 13, 2023 2 p.m.−3 p.m. ET Set your organization up for success, public favorability and a positive image. A smart media relations strategy…

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Association PAC Intensive

Virtual Workshop Association PAC Intensive September 12, 2023 1:30 p.m.−4:15 p.m. ET Managing an association PAC comes with unique challenges including prior approval, a decentralized membership or event-based fundraising. This…

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Corporate PAC Intensive

Virtual Workshop Virtual Workshop: Corporate PAC Intensive September 12, 2023 9 a.m.−12:15 p.m. ET Managing a corporate PAC comes with unique challenges including segmenting and targeting your eligible class, payroll…

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Virtual Workshop: Storytelling for Advocacy

Your advocates have a story to tell, and your program should help them. Personal experiences make your message meaningful and compelling to lawmakers or regulators and emphasize the need for…

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The Write Stuff: A Useful Story Hack, Courtesy of South Park

We’ve all been told that stories need a beginning, a middle and an end, but that advice can leave a lot of holes. Learn about a “story hack” inspired by…

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Virtual Workshop: Using Social Media for PAC and Grassroots Engagement

Social media can be an effective communication tool, but to what extent can it be used for PAC and grassroots purposes? Join this workshop to learn compliance considerations for social…

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Virtual Workshop: Conveying Policy Positions to Your Employees

Employees are increasingly expecting and requesting that their company or association’s leadership take a stand and respond to political, social, and environmental issues. Join us to learn how to create…

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The Write Stuff: Very, Very, Very Important Advice

Random House editor Benjamin Dreyer says very is a “dull adverb and encourages duller adjectives.” More often than not, it detracts from the word you’re trying to strengthen. Keep reading for examples…

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Spotlight on … Erica Klinger

The Association for Accessible Medicines’ senior director of marketing has enjoyed a career traversing four states that finally brought her to D.C. Read how Klinger fused her visual arts background…

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The Write Stuff: Bravo for ‘Brevity’

To help today’s communicators perfect their messaging and news channels, the Axios editors wrote a book offering tips for clear and concise writing. Yet the concept of “smart brevity” isn’t new. Learn…

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The Write Stuff: Numbers Game

Writing about numbers may seem straightforward, but the pursuit of accuracy can sometimes translate to TMI. Read on for tips on how to avoid a soup of digits and vary…

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Measuring and Communicating Digital Metrics

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Using LinkedIn for Thought Leadership

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The Write Stuff: Talking Point Talk

The power of a well-written memo cannot be underestimated. Considered by many to be a dying art, developing a concise memo (or talking points) gives you the “power to frame…

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The Write Stuff: King’s Ransom

Best-selling author Stephen King shares common-sense writing tips in his new memoir, asking us to stop already with the self-conscious pursuit of colorful synonyms and annoying phrases. Keep reading for…

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The Write Stuff: Are You Using ‘Yogababble’?

There’s a good chance you’re fluent in “yogababble” and aren’t even aware of it. That’s because it’s been “codified” into corporate culture. Keep reading for how to quiet the babble.

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Innovation Award Winners in Communications, Grassroots and Lobbying Honored at The Advocacy Conference

The 2022 Innovation Award winners were honored during The Advocacy Conference in Austin! Read about their winning campaigns.

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In a Challenging Year, Creativity Prevails

The winners of the 2022 Innovation Awards relied on heart and hard work to communicate new resources for people struggling with mental illness, to reach out to underserved communities with…

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The Write Stuff – Charming the Serpents

Impact Editor Alan Crawford recommends a fresh look at the sage writing advice of a literary master. And the annoying word of the month is too exhausting to contemplate.

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Creating More Accessible Communications

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The Write Stuff: How Politicians Talk

More insights from the late comedian George Carlin, this time on why politicians have to speak the way they do to ensure that they don’t “inadvertently say something.”

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Virtual Workshop: Writing Masterclass for Public and Government Affairs Professionals

November 17 (afternoon)

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Virtual Workshop: Communicating on Social and Political Issues

Employees, stakeholders and the public are asking more of corporations and associations when it comes to corporate citizenship. This includes knowing when to speak out on social and political issues.…

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Virtual Workshop: Social Media for Advocacy

Whether you’re using Facebook, Twitter, LinkedIn or trying newer platforms like TikTok, social media is one of your most powerful advocacy tools. When leveraged effectively, social media can create opportunities…

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Webinar: Measuring and Communicating Digital Metrics

Reporting your online advocacy and digital communications results to senior management can be a challenge. Unfortunately, there is no silver bullet, but this webinar will tackle how to both collect…

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Webinar: Using LinkedIn for Thought Leadership

LinkedIn boasts a network of over 725 million professionals globally, with over 275 million users in the United States who encompass a wide range of companies and industries. Most professionals…

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The Write Stuff: This Comic Hated Bad Writing, Too

He was a controversial comedian, but he was also an ally in the ongoing struggle against bad writing — and in particular the mindless preference for euphemisms.

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Virtual Workshop: Public Affairs Advertising

Help your organization improve its image, influence policymakers and engage potential supporters with high-impact digital and traditional advertising. Advances in advertising technology give you the ability to target, reach and…

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Virtual Workshop: Advocacy Content Creation

Digital content is now more important than ever. Don’t settle for the same old infographic; craft award-winning content. Good creative content can spur action, move policymakers and enhance your advocacy…

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Virtual Workshop: Planning and Managing Public Affairs Campaigns

Whether your organization is looking to change public sentiment about an issue or see important regulatory changes made, this workshop will help you launch the campaign needed to influence and…

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Virtual Workshop: Crisis Communications Bootcamp

Whether you feel like you are in constant state of crisis or just want to be prepared for the next potential controversy at your organization, this program will provide you…

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Virtual Workshop: Media Training for Public Affairs and Communications Professionals

Reporters have a plan for every interview. Do you have a plan for going on the record? Earned media can position you as a thought leader in your industry. A…

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Building a Digital Strategy

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Write Stuff: How to Insult Your Audience

Ever feel patronized by the tone of studied informality when listening to public radio? You’re not alone. And the annoying word of the month will leave you feeling less than “super.”

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Virtual Workshop: The Modern Fly-In: New Hill Day Approaches

October 25

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Write Stuff: Think You’re Clever?

Blithesome Christmas and a Fortuitous New Year! Sometimes it’s OK to be cliché to keep your writing clear and concise.

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The Write Stuff: Longing to Belong

It’s best to cut language that’s abstract, vague and impersonal. Our Impact editor explains why some euphemisms need to kick the bucket.

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Spotlight on … Jamie Tiralla

From working in strategic communications to running a farm to owning her own business, the American Forest & Paper Association’s communications manager isn’t one for downtime! She’s spent her career…

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The Write Stuff: Can We Still Use ‘Gubernatorial’?

If good writing is “clear thinking made visible,” then we should avoid words and phrases that are “needless and bombastic.” Check out this writing advice before you choose your next turn…

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The Write Stuff: Adverbally Speaking

Adverbs are running amok! We respectfully ask you to read on for more on this truly engaging topic.

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Virtual Discussion: Digital Storytelling for Public Affairs

In order to have impact, organisations need to develop a narrative that makes them stand out and connect to key stakeholders. This virtual discussion will give you insights and tips…

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Speechwriting 101

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Coordinating Government Relations and Communications

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Career Transitions: Switching Paths Within the Profession

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The Write Stuff: Rooty, Toot, Toot!

This month’s writing advice gets to the bottom of cause and effect. And the Annoying Word of the Month is downright folksy.

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Webinar: Moving Social Commitments Forward

More companies are making bold commitments to better societal inequities. It’s clear that to make progress, businesses will have to use more innovative and integrated strategies to meet their goals.…

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The Write Stuff: Six Rules You Can Break

George Orwell didn’t just warn us of a dystopian future; he also provided some no-nonsense guidelines for good writing.

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