Communications Archives

Sustainability for Global Public Affairs

Virtual Workshop Sustainability for Global Public Affairs November 13, 2024 10 a.m.−12:15 p.m. ET Public affairs teams are increasingly helping their companies navigate public expectations and regulatory requirements related to…

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Writing for Public Affairs

Virtual Workshop Writing for Public Affairs November 6, 2024 1:30 p.m.−4:30 p.m. ET As public affairs professionals, we write frequently but are rarely trained as professional writers. But without consistent…

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Social Media for Advocacy

Virtual Workshop Social Media for Advocacy October 30, 2024 1:30 p.m.−3:45 p.m. ET Whether you’re using Facebook, Twitter/X, LinkedIn, Instagram or another platform, social media is one of your most…

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Website & Email Best Practices for Public Affairs

Virtual Workshop Website & Email Best Practices for Public Affairs August 21, 2024 1:30 p.m.−3:45 p.m. ET Email campaigns and action center websites are still some of the best tools…

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Innovation Award Winners Take Flight

Innovation Award Winners Take Flight February 2024 From long security lines to unexpected delays, many people don’t like traveling by air. But a harsh reality for people in the disability…

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Digital Media & Advocacy Summit

The Digital Media and Advocacy Summit is the leading annual event for digital comms and advocacy professionals. Hear new strategies, and case studies for energizing grassroots and policy campaigns.

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Creative PAC Communications and Solicitations

Virtual Workshop Creative PAC Communications & Solicitations July 17, 2024 1:30 p.m.−4:30 p.m. ET Do your PAC communications and solicitations need a refresh? Join us for ideas, tips and inspiration…

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Communicating the Value of Your PAC

Virtual Workshop Communicating the Value of Your PAC May 21, 2024 1:30 p.m.−4:30 p.m. ET Educating leadership, your eligible class and your organization at large on the importance of the…

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Managing Employee Activism

Webinar Managing Employee Activism October 23, 2024 2 p.m.−3 p.m. ET Employees are paying close attention to the lobbying and social impact activities of the organizations they work for. Many…

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Corporate Transparency Boot Camp

Virtual Workshop Corporate Transparency Boot Camp July 25, 2024 1:30 p.m.−3:45 p.m. ET Companies are increasingly susceptible to inquiries about their business practices and increased social expectations by the public…

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Training Your Executive for Exceptional External Communications

Webinar Training Your Executive for Exceptional External Communications June 5, 2024 2 p.m.−3 p.m. ET CEOs and industry leaders are increasingly in the public eye -- not just for their…

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Crisis Communications

Virtual Workshop Crisis Communications May 22, 2024 1:30 p.m.−3:45 p.m. ET How you react in a time of difficulty can define your organization, and a crisis communications plan is critical…

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Using Data to Convey Policy Positions

Webinar Using Data to Convey Policy Positions May 15, 2024 2 p.m.−3 p.m. ET Discourse around science, facts and data is increasingly being viewed with a sense of skepticism and…

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Core Competencies for Public Affairs

Webinar Core Competencies for Public Affairs February 8, 2024 2 p.m.−3 p.m. ET How can you develop and hone the skills needed to elevate your career and leadership profile within…

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Communicating to Gen Z & Millennial Stakeholders

Virtual Workshop Communicating to Gen Z & Millennial Stakeholders April 24, 2024 1:30 p.m.−3:45 p.m. ET Younger generations have unique value systems, political leanings, priorities, expectations of business and concerns…

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Media Relations

Webinar Media Relations April 18, 2024 2 p.m.−3 p.m. ET A smart media relations strategy can set your organization up for success by elevating its voice and enhancing its public…

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Communicating Public Affairs to Employees

Webinar Communicating Public Affairs to Employees March 14, 2024 2 p.m.−3 p.m. ET With heightened expectations for the public affairs efforts of their employers, employees are among the leading stakeholder…

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Investor Relations Crash Course

Virtual Workshop Investor Relations Crash Course February 13, 2024 1:30 p.m.−3:45 p.m. ET Understanding your company or client’s qualitative and quantitative business functioning and data is increasingly important for comprehending…

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Communicating Your Global Brand

Virtual Workshop Communicating Your Global Brand December 7, 2023 11 a.m.−1:15 p.m. ET Your company’s reputation is crucial, but today’s geopolitical landscape poses complex and unprecedented challenges to multinational brands.…

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Tools and Tactics for Inclusive Storytelling

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The Rise of “Policy Comms” and Why It Matters

The Rise of "Policy Comms" and Why It Matters September 2023 It happens more often than you’d think. Jessica Strieter Elting will be on Capitol Hill, and a member of Congress spots…

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What Mr. Rogers Can Teach Us About Public Speaking

What Mr. Rogers Can Teach Us About Public Speaking September 2023 Flash back to May 1969 when Fred Rogers, who was hardly the folk hero he would become, appeared before a…

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The Buzz: Don’t Feed the Troll?

The Buzz: Don’t Feed the Troll? September 2023 They use “provocative language” and “personal attacks,” using “inflammatory remarks to deliberately offend people.” To “annoy and frustrate” opponents, they’ll repeat the…

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Media Relations for Public Affairs

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Where the Art of Compromise Survives

Legislative victories are hard to come by in such a polarized political environment. That’s why trade associations are one of the few places where the art of compromise is still…

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Measuring and Communicating the Value of Public Affairs

The 2023 update to this popular publication shows how to demonstrate the value of your work to leadership and other stakeholders.

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Managing Ballot Measure Campaigns

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How Will ChatGPT Change Your Job?

Is ChatGPT an innovation you need to jump on immediately? A recipe for disaster? A tangle of future regulations? Or some combination of all these things? Read on for how…

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Persuasive Writing

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What Is Substack and Why Should I Care?

As high-level opinion journalists move from established newspapers and magazines, it begs the question – where are we to go to find smart commentary? Discover why Substack, and its recently…

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Spotlight on … Nneka Chiazor

Cox Communications’ market vice president discusses what she’s learned from her new position in internal communications and how it can help government affairs professionals. Chiazor also shares her takeaways from…

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The Write Stuff: How Not to Land an Op-Ed

Editors are inundated with opinion pieces and space considerations prevent them from publishing most submissions, even ones they like. Avoid the overstated and non-specific what-to-do’s found in most guidance on getting an…

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The Write Stuff: In With the New …

The English – and American English – language is livelier than ever. New words, taken from the way we talk, are regularly coming into use. Read on for the benefits…

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Writing for Advocacy in Public Affairs

Virtual Workshop Writing for Advocacy in Public Affairs November 15, 2023 1:30 p.m.−4:15 p.m. ET Professionals wear many hats: promoter, defender, explainer and more. Without an evolving communications toolkit, many…

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Social Media for Advocacy

Virtual Workshop Social Media for Advocacy October 25, 2023 1:30 p.m.−3:45 p.m. ET No matter which platform you utilize, social media is one of your most powerful advocacy tools. When…

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Crafting Presentations and Speeches

Virtual Workshop Crafting Presentations and Speeches September 7, 2023 1:30 p.m.−3:45 p.m. ET When written or presented well, a speech can inspire action, convince audiences or engage them to support…

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Virtual Workshop: Crisis Communications

Whether you feel like you are in constant state of crisis or are looking to be prepared for the next potential controversy at your organization, this program will provide you…

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Virtual Workshop: Advocacy Content Creation

Advocacy content is now more important than ever. Don’t settle for the same old infographic; craft award-winning content. Good creative content can spur action, engage policymakers and enhance your advocacy…

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Policy Campaigns Are Personal to Innovation Award Winners

Read about the exceptional campaigns of this year's winners in the Lobbying, Grassroots and Communications categories.

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The Write Stuff: Don’t Laugh. This Is Serious.

Did you know that standup comedians are among the best editors? They have to be stingy with their words if they want to hit comedy gold. Read how one of…

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Environmental, Social and Governance (ESG) Communications Boot Camp

Virtual Workshop Environmental, Social and Governance (ESG) Communications Boot Camp November 16, 2023 1:30 p.m.−3:45 p.m. ET It’s become vital for organizations to effectively explain their ESG practices and commitments…

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The Write Stuff: Be Kind. Use Simple Words.

Who knew that a bag of granola would carry what might be the most admirable example of branding extant? But there it is, on a BE-KIND product: “Ingredients you can…

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Media Relations for Public Affairs

Webinar Media Relations for Public Affairs September 13, 2023 2 p.m.−3 p.m. ET Set your organization up for success, public favorability and a positive image. A smart media relations strategy…

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Association PAC Intensive

Virtual Workshop Association PAC Intensive September 12, 2023 1:30 p.m.−4:15 p.m. ET Managing an association PAC comes with unique challenges including prior approval, a decentralized membership or event-based fundraising. This…

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Corporate PAC Intensive

Virtual Workshop Virtual Workshop: Corporate PAC Intensive September 12, 2023 9 a.m.−12:15 p.m. ET Managing a corporate PAC comes with unique challenges including segmenting and targeting your eligible class, payroll…

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Virtual Workshop: Storytelling for Advocacy

Your advocates have a story to tell, and your program should help them. Personal experiences make your message meaningful and compelling to lawmakers or regulators and emphasize the need for…

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The Write Stuff: A Useful Story Hack, Courtesy of South Park

We’ve all been told that stories need a beginning, a middle and an end, but that advice can leave a lot of holes. Learn about a “story hack” inspired by…

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Virtual Workshop: Using Social Media for PAC and Grassroots Engagement

Social media can be an effective communication tool, but to what extent can it be used for PAC and grassroots purposes? Join this workshop to learn compliance considerations for social…

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Virtual Workshop: Conveying Policy Positions to Your Employees

Employees are increasingly expecting and requesting that their company or association’s leadership take a stand and respond to political, social, and environmental issues. Join us to learn how to create…

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The Write Stuff: Very, Very, Very Important Advice

Random House editor Benjamin Dreyer says very is a “dull adverb and encourages duller adjectives.” More often than not, it detracts from the word you’re trying to strengthen. Keep reading for examples…