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Crisis Communications

Virtual Workshop Crisis Communications May 22, 2024 1:30 p.m.−3:45 p.m. ET Register OverviewAgendaSpeakers How you react in a time of difficulty can define your organization, and a crisis communications plan...
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Media Relations

Webinar Media Relations  April 18, 2024 2 p.m.−3 p.m. ET Register A smart media relations strategy can set your organization up for success by elevating its voice and enhancing its...
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Investor Relations Crash Course

Virtual Workshop Investor Relations Crash Course February 13, 2024 1:30 p.m.−3:45 p.m. ET Register OverviewAgendaSpeakers Understanding your company or client’s qualitative and quantitative business functioning and data is increasingly important...
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Communicating Your Global Brand

Virtual Workshop Communicating Your Global Brand December 7, 2023 11 a.m.−1:15 p.m. ET Register OverviewAgendaSpeakers Your company’s reputation is crucial, but today’s geopolitical landscape poses complex and unprecedented challenges to...
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The Buzz: Don’t Feed the Troll?

The Buzz: Don’t Feed the Troll? September 2023 They use “provocative language” and “personal attacks,” using “inflammatory remarks to deliberately offend people.” To “annoy and frustrate” opponents, they’ll repeat the...
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Where the Art of Compromise Survives

Legislative victories are hard to come by in such a polarized political environment. That’s why trade associations are one of the few places where the art of compromise is still operating. Read on to learn how some of the best in the business find consensus.

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How Will ChatGPT Change Your Job?

Is ChatGPT an innovation you need to jump on immediately? A recipe for disaster? A tangle of future regulations? Or some combination of all these things? Read on for how it will change the way you work — because it will.

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What Is Substack and Why Should I Care?

As high-level opinion journalists move from established newspapers and magazines, it begs the question – where are we to go to find smart commentary? Discover why Substack, and its recently emerging competitors, is becoming the place to go.

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Spotlight on … Nneka Chiazor

Cox Communications’ market vice president discusses what she’s learned from her new position in internal communications and how it can help government affairs professionals. Chiazor also shares her takeaways from serving as a volunteer leader with the Council and her time at Harvard Business School.

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The Write Stuff: How Not to Land an Op-Ed

Alan Crawford write stuff

Editors are inundated with opinion pieces and space considerations prevent them from publishing most submissions, even ones they like. Avoid the overstated and non-specific what-to-do’s found in most guidance on getting an op-ed published, and focus on what not to do.

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The Write Stuff: In With the New …

Alan Crawford write stuff

The English – and American English – language is livelier than ever. New words, taken from the way we talk, are regularly coming into use. Read on for the benefits of embracing new language and even incorporating slang into your writing.

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Virtual Workshop: Crisis Communications

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Virtual Workshop: Advocacy Content Creation

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The Write Stuff: Be Kind. Use Simple Words.

Alan Crawford write stuff

Who knew that a bag of granola would carry what might be the most admirable example of branding extant? But there it is, on a BE-KIND product: “Ingredients you can see and pronounce.” Learn how to apply this “simple and direct” approach to your writing.

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Association PAC Intensive

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Virtual Workshop Association PAC Intensive September 12, 2023 1:30 p.m.−4:15 p.m. ET Register OverviewAgendaSpeakersMore Info Managing an association PAC comes with unique challenges including prior approval, a decentralized membership or...
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Corporate PAC Intensive

Virtual Workshop Virtual Workshop: Corporate PAC Intensive September 12, 2023 9 a.m.−12:15 p.m. ET Register OverviewAgendaSpeakersMore Info Managing a corporate PAC comes with unique challenges including segmenting and targeting your...
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Virtual Workshop: Storytelling for Advocacy

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Virtual Workshop: Using Social Media for PAC and Grassroots Engagement

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Virtual Workshop: Conveying Policy Positions to Your Employees

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The Write Stuff: Very, Very, Very Important Advice

Alan Crawford write stuff

Random House editor Benjamin Dreyer says very is a “dull adverb and encourages duller adjectives.” More often than not, it detracts from the word you’re trying to strengthen. Keep reading for examples of more “Throat-Clearers” and “Wan Intensifiers” to avoid in your writing.

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Spotlight on … Erica Klinger

Erica Klinger

The Association for Accessible Medicines’ senior director of marketing has enjoyed a career traversing four states that finally brought her to D.C. Read how Klinger fused her visual arts background with cause marketing and how she spearheaded grassroots engagement and growth at AAM.

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The Write Stuff: Bravo for ‘Brevity’

Alan Crawford write stuff

To help today’s communicators perfect their messaging and news channels, the Axios editors wrote a book offering tips for clear and concise writing. Yet the concept of “smart brevity” isn’t new. Learn more about the best books for writing guidance.

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The Write Stuff: Numbers Game

Alan Crawford write stuff

Writing about numbers may seem straightforward, but the pursuit of accuracy can sometimes translate to TMI. Read on for tips on how to avoid a soup of digits and vary language to communicate effectively with numbers.

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The Write Stuff: Talking Point Talk

Alan Crawford write stuff

The power of a well-written memo cannot be underestimated. Considered by many to be a dying art, developing a concise memo (or talking points) gives you the “power to frame the issue the way you want.” Read our tips for how to do it right.

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The Write Stuff: King’s Ransom

Alan Crawford write stuff

Best-selling author Stephen King shares common-sense writing tips in his new memoir, asking us to stop already with the self-conscious pursuit of colorful synonyms and annoying phrases. Keep reading for an excellent example of how to write in the active voice rather than the passive.

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In a Challenging Year, Creativity Prevails

The winners of the 2022 Innovation Awards relied on heart and hard work to communicate new resources for people struggling with mental illness, to reach out to underserved communities with voter registration information, and to advocate for a travel sector ravaged by the pandemic.

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