[page_title]
Public Affairs Management Seminar
June 10-11, 2014 – Washington, D.C.
Speaker Biographies & Presentations
Conference participants can gain access to the speaker materials for this event below. For sessions where there is no presentation available to download, there was either no presentation provided or the Public Affairs Council did not receive permission to post the material.
Tuesday, June 10
SECTION I: ANALYZING THE PUBLIC AFFAIRS FIELD
Opening Keynote: Public Affairs Is the Most Important Function That Nobody Understands
Douglas G. Pinkham
President
Public Affairs Council
@PACouncil
Biography | Presentation
Additional Resources: Public Affairs Pulse | Public Affairs Perspective Blog
Issues Management: The Glue That Holds It All Together
Piper Evans
Manager, Government Relations Practice
Public Affairs Council
@PACouncil
Biography | Presentation
Eric P. Ebenstein
State Government Affairs Executive
POET
Biography | Presentation
SECTION II: THE ROLE OF ADVOCACY IN PUBLIC AFFAIRS
Additional Resources: Considerations and Best Practices for Opening a Washington Office | Government Relations Web Resources
Government Relations From Next Door, Up the Hill and Around the Globe
Evans and Jarrell Joint Presentation
Piper Evans
Manager, Government Relations Practice
Public Affairs Council
@PACouncil
Biography
Jason Jarrell
Head of International Programs
Public Affairs Council
@PACouncil
Biography
Chris Bender
Head of Public Affairs & Communications
Novozymes North America Inc.
@cseanbender
Biography | Presentation
Grassroots: Telling Your Advocacy Story
Rikki Amos
Director, U.S. Public Affairs Practice
Public Affairs Council
@PACouncil
Biography | Presentation
Caitlin Donahue
Senior Director, Political Advocacy
National Restaurant Association
Biography | Presentation
Additional Resources: Promoting CEO Engagement in Public Affairs | The Role of Transparency in Corporate Public Affairs | Grassroots Web Resources
Strategic PAC Fundraising and Management
Kelly Eaton
Senior Manager, PAC & Political Programs
Hewlett-Packard Company
Biography
Hannah Wesolowski
Manager, Political Involvement Practice
Public Affairs Council
@PACouncil
Biography | Presentation
Additional Resources: Coordinating your PAC with Government Relations | A Renegade’s Guide to PAC Communications | PAC Web Resources
Wednesday, June 11
SECTION III: PUBLIC AFFAIRS AND YOUR REPUTATION
Communications for Public Affairs: What You Say and How You Say It Matters More Than Ever
Preston Grisham
Manager, Public Affairs Practice
Public Affairs Council
@PACouncil
Biography | Presentation
Susan W. Beach
Senior Director, Strategic Communications
Association of American Medical Colleges
@AAMCtoday
Biography
Additional Resources: Beyond Control: How Social Media and Mobil Communication Are Changing Public Affairs | Facebook | Twitter | LinkedIn | Social Media and Communications Web Resources
Integrating Corporate Social Responsibility and Public Affairs
Rikki Amos
Director, U.S. Public Affairs Practice
Public Affairs Council
@PACouncil
Biography | Presentation
Angela Stoner
Senior Director, Public Affairs and Government Relations
Wal-Mart Stores, Inc.
@AcoopStoner
Presentation | Presentation
Additional Resources: A Shared Vision for Corporate Good | Managing Corporate Reputation | CSR Web Resources
SECTION IV: PUBLIC AFFAIRS LEADERSHIP
Measuring the Impact of Public Affairs
Sheree Anne Kelly
Vice President
Public Affairs Council
@PACouncil
Biography | Presentation
Thought Leadership: What Does It Really Mean?
Katie W. McBreen
Vice President, Communications & Public Affairs
National Retail Federation
@KWMcBreen
Biography | Presentation
Sheree Anne Kelly
Vice President
Public Affairs Council
@PACouncil
Biography | Presentation
Additional Resources: Considerations for Measuring Public Affairs Value
Translate Training Into Action: Strategic Planning for Public Affairs
Rikki Amos
Director, U.S. Public Affairs Practice
Public Affairs Council
@PACouncil
Biography | Presentation