Demonstrating the value of your public affairs work is critical for building credibility, securing internal support, and aligning with organizational goals. Yet, many professionals struggle to measure and communicate their impact in a way that resonates with senior leadership. This program provides actionable strategies for capturing, visualizing, and presenting the ROI of public affairs work, helping you elevate the visibility and recognition of your function within your organization.
Engaging effectively with EU stakeholders requires both strategic insight and tactical precision. Join this in-person roundtable to exchange ideas, challenges and best practices with your peers, as well as expand your network. Our discussion will examine best practices for building relationships, crafting impactful messages, and navigating the complexities of the “Brussels-Bubble”.
Engaging effectively with EU stakeholders requires both strategic insight and tactical precision. Join this in-person roundtable to exchange ideas, challenges and best practices with your peers, as well as expand your network. Our discussion will examine best practices for building relationships, crafting impactful messages, and navigating the complexities of the “Brussels-Bubble”.
Sustainability and the Clean Transition remain key themes in the EU’s new policy agenda, driving significant changes across businesses and industries. This session will help public affairs teams understand the latest sustainability trends, and equip them with strategies to align with EU sustainability policies and position their company effectively.
Digital tools are constantly reshaping the way public affairs campaigns are executed and are today an integral part of the toolkit to engage stakeholders, influence policymakers, and drive advocacy goals. Mastering the art and science of digital communication and learning from peers can therefore have a big impact on your public affairs success. This virtual discussion provides a step-by-step guide to designing and implementing effective digital campaigns in the EU, helping participants to plan effectively, decide on the most appropriate tools to use, and drive results in a competitive space.
Global trade policies and tariffs are in constant flux, creating challenges and opportunities for businesses. With a new geopolitical reality emerging in 2025, European public affairs professionals will have to understand the impact of trade-related risks on their company and industry, and devise strategies to mitigate them. This program offers an overview of the key concepts and the latest developments in international trade, equipping participants with the tools to navigate risk and advocate effectively in a competitive global marketplace.
Demonstrating the value of your public affairs work is critical for building credibility, securing internal support, and aligning with organizational goals. Yet, many professionals struggle to measure and communicate their impact in a way that resonates with senior leadership. This program provides actionable strategies for capturing, visualizing, and presenting the ROI of public affairs work, helping you elevate the visibility and recognition of your function within your organization.
