Is your team keeping up with the latest AI tools? More important, are they using them correctly? This article explores practical applications of AI in advocacy—from PAC fundraising and legislative…
The digital, media and tech landscape is changing rapidly — and, with it, the roles of public affairs professionals. Learnings from the Digital Media & Advocacy Summit in June showed…
2025 Salary Surveys The reports provide comprehensive data that can be used to benchmark salaries in grassroots advocacy, PAC management and government relations. The surveys report on the average and…
The D.C. Study Tour is a three-day program featuring interactive discussions and site visits designed to enhance participants’ understanding of public affairs from the Washington perspective.
Webinar Gamifying Your Advocacy Program December 3, 2025 2 p.m.−3 p.m. ET Applying game-like elements to your advocacy efforts can boost engagement, motivate participants and drive results. Learn strategies for…
This year’s winners are recognized for campaigns that leveraged data to uncover and nurture overlooked relationships, built trust among business, governments and communities, and reached audiences through unconventional messengers. Read…
Virtual Workshop Storytelling for Advocacy November 5, 2025 1:30 p.m.−3:45 p.m. ET Your advocates have important stories to tell. Personal experiences make your message more compelling to lawmakers and emphasize…
Virtual Workshop Social Media for Advocacy September 11, 2025 1:30 p.m.−3:45 p.m. ET Whether you’re using Facebook, X, LinkedIn, Instagram or another platform, social media is one of the most…
Virtual Workshop Launching a Grassroots Program July 16, 2025 1:30 p.m.−3:45 p.m. ET Facing the challenge of launching a grassroots effort from scratch? Looking for ways to level up your…
Even in an increasingly digital world, public affairs still relies on the power of relationships. Whether it’s the relationship between a constituent and their elected official, a business leader and…
Don’t wait until August to start thinking about your summer recess strategy! In-district activities such as site visits, facility tours and district office meetings are an important component of a…
The popularity of AI tools like ChatGPT has continued to grow as newer iterations become more reliable. Join this workshop to better understand what AI can do for public affairs…
Webinar Data Visualization February 19, 2025 2 p.m.−3 p.m. ET In today’s advocacy landscape, there are plenty of data sources available to support your efforts. Data can bolster your policy…
Webinar Regulatory Advocacy January 14, 2025 2 p.m.−3 p.m. ET Rulemaking is an integral part of the lawmaking process, but it’s often overlooked as a key advocacy tool at the…
Advances in advertising technology give you the ability to target supporters, reach new audiences and measure your impact in new ways. Learn how to help your organization improve its image,…
February 2 – 5, 2025 | Marriott Harbor Beach, Fort Lauderdale, FL. Ambassador Resources Event Background Thank you for your support as we plan The Advocacy Conference. You make it…
Spotlight on … Andrew Holt July/August 2024 Grassroots Advocacy Director National Association of Insurance and Financial Advisors Both of your parents are scientists. Was this a good background for a…
Lunch and Learn: Finding the Right Job, Advancing Your Career, and Becoming a Leader in Public Affairs September 5, 2024 12 p.m.−1:30 p.m. ET In-Person Event Washington, D.C. Join us…
Three Digital Trends Reshaping Grassroots Advocacy April 2024By Courtney C. McKay In today's lightning-paced, digital-first world, grassroots advocacy continues to evolve at a staggering rate. With advocacy tools becoming increasingly…
Virtual Workshop Writing for Public Affairs November 6, 2024 1:30 p.m.−4:30 p.m. ET As public affairs professionals, we write frequently but are rarely trained as professional writers. But without consistent…
Virtual Workshop Social Media for Advocacy October 30, 2024 1:30 p.m.−3:45 p.m. ET Whether you’re using Facebook, Twitter/X, LinkedIn, Instagram or another platform, social media is one of your most…
Webinar Advocacy on a Budget October 10, 2024 2 p.m.−3 p.m. ET Do you have a tight budget but big demands? Are you the only government affairs or advocacy practitioner…
Virtual Workshop Building Successful Grasstops, Key Contacts & Ambassador Programs September 10, 2024 1:30 p.m.−3:45 p.m. ET Relationships matter. Is your organization leveraging your well-connected and most trustworthy advocates? This…
Virtual Workshop Website & Email Best Practices for Public Affairs August 21, 2024 1:30 p.m.−3:45 p.m. ET Email campaigns and action center websites are still some of the best tools…
Virtual Workshop Launching a Grassroots Program July 30, 2024 1:30 p.m.−3:45 p.m. ET Facing the challenge of launching a grassroots program from scratch? Looking for ways to level up your…
Virtual Workshop Storytelling for Advocacy July 9, 2024 1:30 p.m.−3:45 p.m. ET Your advocates have stories to tell, and your program should help them. Personal experiences make your message more…
Innovation Award Winners Take Flight February 2024 From long security lines to unexpected delays, many people don’t like traveling by air. But a harsh reality for people in the disability…
Innovation Award Winners in Communications, Grassroots and Lobbying Honored at The Advocacy Conference FOR IMMEDIATE RELEASE Contact: Laura Horsley Senior Director of Marketing and Communications Public Affairs Council [email protected] 202.787.5963Austin,…
The Digital Media and Advocacy Summit is the leading annual event for digital comms and advocacy professionals. Hear new strategies, and case studies for energizing grassroots and policy campaigns.
Webinar Engaging Gen Z in PAC and Grassroots May 2, 2024 2 p.m.−3 p.m. ET Gen Z is the first generation of true “digital natives,” shaped by an environment of…
Webinar Developing Engaging Virtual Advocate Trainings February 22, 2024 2 p.m.−3 p.m. ET Engaged, educated and informed advocates make for a successful grassroots program. But creating a virtual training program…
Webinar Measuring & Communicating Digital Metrics March 20, 2024 2 p.m.−3 p.m. ET Reporting your online advocacy and digital communications results to senior management can be challenging. This webinar will…
Virtual Workshop Digital Advocacy Content Creation April 11, 2024 1:30 p.m.−3:45 p.m. ET Digital advocacy content is more important than ever, so don’t settle for the same old graphics! Whether…
The Buzz: How Lobbying Saves Your Company’s Money October 2023 Here’s an argument you can lay on CEOs and CFOs who might still be skeptical of the value of lobbying.…
Interested in learning how to grow your professional credentials with the Council? Tune in to learn more about our professional certifications in PAC & Grassroots Management, Public Affairs Management, and…
Virtual Workshop Writing for Advocacy in Public Affairs November 15, 2023 1:30 p.m.−4:15 p.m. ET Professionals wear many hats: promoter, defender, explainer and more. Without an evolving communications toolkit, many…
Virtual Workshop Social Media for Advocacy October 25, 2023 1:30 p.m.−3:45 p.m. ET No matter which platform you utilize, social media is one of your most powerful advocacy tools. When…
Advocacy content is now more important than ever. Don’t settle for the same old infographic; craft award-winning content. Good creative content can spur action, engage policymakers and enhance your advocacy…
Webinar Data Visualization for Public Affairs September 6, 2023 2 p.m.−3 p.m. ET In today's abundance of data, you can enhance advocacy with compelling visuals. Use data to reinforce policy…
Legal Seminar Political Compliance Summit October 26, 2023 9:30 a.m.−2:30 p.m. ET Washington, DC or Virtual Complying with state and federal lobbying and PAC regulations is key to building a trusted and…