Invisible barriers along the advocacy journey can create friction and derail even the most motivated audiences, lowering engagement and diluting your impact. The Council’s Laura Brigandi looks at three ways…
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Virtual Workshop Using AI for Advocacy March 11, 2026 1:30 p.m.−3:45 p.m. ET AI is transforming how advocacy teams research, communicate and mobilize, but effective use requires human judgment and…
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Webinar GOTV for the Midterms February 18, 2026 2 p.m.−3 p.m. ET With public trust in government at an all-time low, it’s more important than ever to design and lead…
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Is your team keeping up with the latest AI tools? More important, are they using them correctly? This article explores practical applications of AI in advocacy—from PAC fundraising and legislative…
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The digital, media and tech landscape is changing rapidly — and, with it, the roles of public affairs professionals. Learnings from the Digital Media & Advocacy Summit in June showed…
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2025 Salary Surveys The reports provide comprehensive data that can be used to benchmark salaries in grassroots advocacy, PAC management and government relations. The surveys report on the average and…
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The D.C. Study Tour is a three-day program featuring interactive discussions and site visits designed to enhance participants’ understanding of public affairs from the Washington perspective.
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Farm Bureau veteran on advocacy: Political shifts, EU comparisons, & building trust. Plus, family life and lessons from a farming background.
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Webinar Gamifying Your Advocacy Program December 3, 2025 2 p.m.−3 p.m. ET Applying game-like elements to your advocacy efforts can boost engagement, motivate participants and drive results. Learn strategies for…
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This year’s winners are recognized for campaigns that leveraged data to uncover and nurture overlooked relationships, built trust among business, governments and communities, and reached audiences through unconventional messengers. Read…
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Virtual Workshop Storytelling for Advocacy November 5, 2025 1:30 p.m.−3:45 p.m. ET Your advocates have important stories to tell. Personal experiences make your message more compelling to lawmakers and emphasize…
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Virtual Workshop Social Media for Advocacy September 11, 2025 1:30 p.m.−3:45 p.m. ET Whether you’re using Facebook, X, LinkedIn, Instagram or another platform, social media is one of the most…
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Virtual Workshop Launching a Grassroots Program July 16, 2025 1:30 p.m.−3:45 p.m. ET Facing the challenge of launching a grassroots effort from scratch? Looking for ways to level up your…
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Even in an increasingly digital world, public affairs still relies on the power of relationships. Whether it’s the relationship between a constituent and their elected official, a business leader and…
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Don’t wait until August to start thinking about your summer recess strategy! In-district activities such as site visits, facility tours and district office meetings are an important component of a…
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The popularity of AI tools like ChatGPT has continued to grow as newer iterations become more reliable. Join this workshop to better understand what AI can do for public affairs…
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Webinar Data Visualization February 19, 2025 2 p.m.−3 p.m. ET In today’s advocacy landscape, there are plenty of data sources available to support your efforts. Data can bolster your policy…
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Webinar Regulatory Advocacy January 14, 2025 2 p.m.−3 p.m. ET Rulemaking is an integral part of the lawmaking process, but it’s often overlooked as a key advocacy tool at the…
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Advances in advertising technology give you the ability to target supporters, reach new audiences and measure your impact in new ways. Learn how to help your organization improve its image,…
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February 2 – 5, 2025 | Marriott Harbor Beach, Fort Lauderdale, FL. Ambassador Resources Event Background Thank you for your support as we plan The Advocacy Conference. You make it…
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How does member engagement on policy impact members' perception of advocacy groups? A study explores the link.
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Spotlight on … Andrew Holt July/August 2024 Grassroots Advocacy Director National Association of Insurance and Financial Advisors Both of your parents are scientists. Was this a good background for a…
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Lunch and Learn: Finding the Right Job, Advancing Your Career, and Becoming a Leader in Public Affairs September 5, 2024 12 p.m.−1:30 p.m. ET In-Person Event Washington, D.C. Join us…
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Three Digital Trends Reshaping Grassroots Advocacy April 2024By Courtney C. McKay In today's lightning-paced, digital-first world, grassroots advocacy continues to evolve at a staggering rate. With advocacy tools becoming increasingly…
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Virtual Workshop Writing for Public Affairs November 6, 2024 1:30 p.m.−4:30 p.m. ET As public affairs professionals, we write frequently but are rarely trained as professional writers. But without consistent…
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Virtual Workshop Social Media for Advocacy October 30, 2024 1:30 p.m.−3:45 p.m. ET Whether you’re using Facebook, Twitter/X, LinkedIn, Instagram or another platform, social media is one of your most…
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Webinar Advocacy on a Budget October 10, 2024 2 p.m.−3 p.m. ET Do you have a tight budget but big demands? Are you the only government affairs or advocacy practitioner…
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Virtual Workshop Building Successful Grasstops, Key Contacts & Ambassador Programs September 10, 2024 1:30 p.m.−3:45 p.m. ET Relationships matter. Is your organization leveraging your well-connected and most trustworthy advocates? This…
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Virtual Workshop Website & Email Best Practices for Public Affairs August 21, 2024 1:30 p.m.−3:45 p.m. ET Email campaigns and action center websites are still some of the best tools…
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Virtual Workshop Launching a Grassroots Program July 30, 2024 1:30 p.m.−3:45 p.m. ET Facing the challenge of launching a grassroots program from scratch? Looking for ways to level up your…
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Virtual Workshop Storytelling for Advocacy July 9, 2024 1:30 p.m.−3:45 p.m. ET Your advocates have stories to tell, and your program should help them. Personal experiences make your message more…
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Innovation Award Winners Take Flight February 2024 From long security lines to unexpected delays, many people don’t like traveling by air. But a harsh reality for people in the disability…
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Innovation Award Winners in Communications, Grassroots and Lobbying Honored at The Advocacy Conference FOR IMMEDIATE RELEASE Contact: Laura Horsley Senior Director of Marketing and Communications Public Affairs Council [email protected] 202.787.5963Austin,…
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The Digital Media and Advocacy Summit is the leading annual event for digital comms and advocacy professionals. Hear new strategies, and case studies for energizing grassroots and policy campaigns.
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Webinar Engaging Gen Z in PAC and Grassroots May 2, 2024 2 p.m.−3 p.m. ET Gen Z is the first generation of true “digital natives,” shaped by an environment of…
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Webinar Developing Engaging Virtual Advocate Trainings February 22, 2024 2 p.m.−3 p.m. ET Engaged, educated and informed advocates make for a successful grassroots program. But creating a virtual training program…
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Webinar Measuring & Communicating Digital Metrics March 20, 2024 2 p.m.−3 p.m. ET Reporting your online advocacy and digital communications results to senior management can be challenging. This webinar will…
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Virtual Workshop Digital Advocacy Content Creation April 11, 2024 1:30 p.m.−3:45 p.m. ET Digital advocacy content is more important than ever, so don’t settle for the same old graphics! Whether…
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The Buzz: How Lobbying Saves Your Company’s Money October 2023 Here’s an argument you can lay on CEOs and CFOs who might still be skeptical of the value of lobbying.…
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The State & Local Government Relations Conference, is now the Government Relations & Policy Conference.
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Interested in learning how to grow your professional credentials with the Council? Tune in to learn more about our professional certifications in PAC & Grassroots Management, Public Affairs Management, and…
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Virtual Workshop Writing for Advocacy in Public Affairs November 15, 2023 1:30 p.m.−4:15 p.m. ET Professionals wear many hats: promoter, defender, explainer and more. Without an evolving communications toolkit, many…
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Virtual Workshop Social Media for Advocacy October 25, 2023 1:30 p.m.−3:45 p.m. ET No matter which platform you utilize, social media is one of your most powerful advocacy tools. When…
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Advocacy content is now more important than ever. Don’t settle for the same old infographic; craft award-winning content. Good creative content can spur action, engage policymakers and enhance your advocacy…
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