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Storytelling for Advocacy

Virtual Workshop Storytelling for Advocacy November 5, 2025 1:30 p.m.−3:45 p.m. ET Register OverviewAgendaSpeakers Your advocates have important stories to tell. Personal experiences make your message more  compelling to lawmakers...
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Writing for Public Affairs

Virtual Workshop Writing for Public Affairs October 16, 2025 1:30 p.m.−3:45 p.m. ET Register OverviewAgendaSpeakers As public affairs professionals, we write frequently, but we’re rarely trained as professional writers. And...
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Social Media for Advocacy

Virtual Workshop Social Media for Advocacy September 11, 2025 1:30 p.m.−3:45 p.m. ET Register OverviewAgendaSpeakers Whether you’re using Facebook, X, LinkedIn, Instagram or another platform, social media is one of...
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Managing Global Coalitions & Partnerships

Building effective coalitions can be a powerful asset for organizations seeking to influence global policymaking. But in a complex and interconnected international landscape, this process can be as critical as it is challenging. Join this workshop to explore the strategies needed to build and manage coalitions and partnerships that advance your organization’s goals across different regions.

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Compliance Webinar: PAC Audits

Off-election years present the perfect opportunity to conduct a compliance audit of your PAC activities. Hear from an election law expert on how to manage a PAC audit. This important process allows for careful review of your procedures and records to ensure compliance.

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In-District Advocacy: Meetings, Site Visits & More

Don’t wait until August to start thinking about your summer recess strategy! In-district activities such as site visits, facility tours and district office meetings are an important component of a long-term advocate engagement strategy. They offer a unique way to engage and educate legislators as well as energize advocates. Join us to hear strategies to launch or elevate your in-district grassroots activities.

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Understanding & Analyzing Congressional Bill Text in a Post-Chevron World

Learning how to read and understand Congressional bill text is a skill – sometimes bills are hyper-specific and prescriptive, and sometimes not. With the U.S. Supreme Court overturning the Chevron doctrine in 2024, lawmakers on Capitol Hill will be under pressure to craft legislation that’s less vague and more detailed. Knowing how to understand and analyze bill text will be even more important.

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Media Relations

A well-executed media relations strategy can significantly elevate your organization’s visibility and enhance its public image. This workshop will provide you with actionable strategies to expand your reach and build relationships across diverse media platforms.

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Communicating in a Crisis

A well-crafted crisis communications plan can be the difference between weathering a storm and being overwhelmed by it. Whether your organization faces frequent challenges or aims to be proactive in crisis mitigation, this program will equip you with the tools needed to navigate any emerging issue with confidence.

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Using AI for Advocacy

The popularity of AI tools like ChatGPT has continued to grow as newer iterations become more reliable. Join this workshop to better understand what AI can do for public affairs professionals, discover some of the most successful and cost-effective tools available, and see real-life examples of the technology’s practical applications.

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Using Data for Reputation Management & Outreach

Science, facts and data are increasingly being viewed with a sense of skepticism and even distrust. Ensure your organization knows how to present research, survey findings and economic data in a transparent, methodologically sound manner that builds credibility and trust while supporting your public policy positions and advocacy efforts.

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Communicating Public Affairs Issues to Your Employees

As employees increasingly expect their employers to take a stand on social and environmental issues, employee engagement has become a crucial component of public affairs strategy. Successful employee communication enables organizations to strengthen their reputation, build a more engaged workforce and contribute to your organization’s mission.

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Diverse Procurement Strategies

Join us to explore best practices for incorporating sustainability and social responsibility into procurement processes within the public sector. This session will provide insights into ensuring suppliers adhere to ethical standards, enhancing community engagement, promoting transparency and ultimately driving positive social and environmental impact.

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Data Visualization

Webinar Data Visualization February 19, 2025 2 p.m.−3 p.m. ET Register In today’s advocacy landscape, there are plenty of data sources available to support your efforts. Data can bolster your...
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Digital Advertising and Paid Media

Advances in advertising technology give you the ability to target supporters, reach new audiences and measure your impact in new ways. Learn how to help your organization improve its image, influence policymakers and engage potential supporters with high-impact digital advertising. Our experts will guide you through best practices for purchasing, optimizing and measuring the success of your digital advertising campaigns.

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Compliance Webinar: LD2’s and LD203’s

The deadline for first quarter LDA filings is quickly approaching! Join us to ensure you’re up-to-date on lobbying compliance rules. Our expert will also cover best practices for managing and tracking lobbying time and activities to avoid last-minute scrambling to gather information.

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U.S. Senate Procedure Boot Camp

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This boot camp will focus on the “upper” chamber of Congress – the U.S. Senate. Our experts will take us step-by-step through the Senate’s standard legislative procedures; how those processes differ from the U.S. House; why understanding those differences can be crucial to your government relations success; and more.

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Managing a Global Reputation Through Corporate Diplomacy

Global public affairs leaders are corporate diplomats at heart – they need to create and implement strategies to manage risks, persuade stakeholders, build alliances and deliver value to their organization in an uncertain global arena. Corporate diplomacy is critical to managing a company’s global reputation. Join this session to gain insight into how to develop your corporate diplomacy skills while building, maintaining, and protecting your company’s reputation across diverse international markets.

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