

A well-executed media relations strategy can significantly elevate your organization’s visibility and enhance its public image. This workshop will provide you with actionable strategies to expand your reach and build relationships across diverse media platforms.
A well-crafted crisis communications plan can be the difference between weathering a storm and being overwhelmed by it. Whether your organization faces frequent challenges or aims to be proactive in crisis mitigation, this program will equip you with the tools needed to navigate any emerging issue with confidence.
As employees increasingly expect their employers to take a stand on social and environmental issues, employee engagement has become a crucial component of public affairs strategy. Successful employee communication enables organizations to strengthen their reputation, build a more engaged workforce and contribute to your organization’s mission.
This boot camp will focus on the “upper” chamber of Congress – the U.S. Senate. Our experts will take us step-by-step through the Senate’s standard legislative procedures; how those processes differ from the U.S. House; why understanding those differences can be crucial to your government relations success; and more.
Global public affairs leaders are corporate diplomats at heart – they need to create and implement strategies to manage risks, persuade stakeholders, build alliances and deliver value to their organization in an uncertain global arena. Corporate diplomacy is critical to managing a company’s global reputation. Join this session to gain insight into how to develop your corporate diplomacy skills while building, maintaining, and protecting your company’s reputation across diverse international markets.
The Public Affairs Council’s Government Relations & Policy Conference is the foremost event bringing together practitioners, experts and consultants to discuss fundamentals, emerging trends and advanced strategies in local, state and federal government relations.