PACs remain the most popular form of campaign finance because they are transparent and decisions are made according to strong governance structures, including diverse boards, strict bylaws and comprehensive giving guidelines. This workshop will dive into the details of PAC boards and governance structures that enhance trust in the PAC.
Advances in advertising technology give you the ability to target supporters, reach new audiences and measure your impact in new ways. Learn how to help your organization improve its image, influence policymakers and engage potential supporters with high-impact digital advertising. Our experts will guide you through best practices for purchasing, optimizing and measuring the success of your digital advertising campaigns.
Younger generations have distinct value systems, political leanings and priorities that shape their expectations of businesses and their role in society. Learn how to successfully engage and advocate for your organization with this younger audience.
This boot camp will focus on the “upper” chamber of Congress – the U.S. Senate. Our experts will take us step-by-step through the Senate’s standard legislative procedures; how those processes differ from the U.S. House; why understanding those differences can be crucial to your government relations success; and more.
Global public affairs leaders are corporate diplomats at heart – they need to create and implement strategies to manage risks, persuade stakeholders, build alliances and deliver value to their organization in an uncertain global arena. Corporate diplomacy is critical to managing a company’s global reputation. Join this session to gain insight into how to develop your corporate diplomacy skills while building, maintaining, and protecting your company’s reputation across diverse international markets.
