Conference participants can gain access to the speaker materials for this event below. For sessions where there is no presentation available to download, there was either no presentation provided or the Public Affairs Council did not receive permission to post the material.
Sunday, March 4
Pre-Conference Workshop: Tips for Successful PAC Management
Kristin Brackemyre
Manager, PAC & Advocacy Practice
Public Affairs Council
Presentation
Annette Seidel Edmonds
CNPPAC Treasurer and Manager Gov. Affairs
CenterPoint Energy, Inc.
Presentation
Pre-Conference Workshop: How Social Issues and Activism Impacts Your PAC
Alden Knowlton
Director of Political Affairs
Mortgage Bankers Association
Julie Trute
Director, Public Affairs
Liberty Mutual Insurance
Kristin Brackemyre (moderator)
Manager, PAC & Advocacy Practice
Public Affairs Council
Monday, March 5
Keynote: Where Do We Go From Here: All Eyes on the Midterms
Dr. Larry J. Sabato
Director, Center for Politics
University Professor of Politics
University of Virginia
Building a Solicitation Campaign that Works
Brendan Adams
Political Affairs Manager
Corning Incorporated
Presentation
Jessica Talbert
Director of Federal Advocacy
American Association of Nurse Practitioners
Presentation
An Integrated Approach to PAC and Grassroots that Benefits Both
Richard McDonnell
Director of Employee Advocacy
General Motors Company
Presentation
Stefanie Webb
Senior Manager, National Affairs, PAC, Political Outreach
Anheuser-Busch
Nick DeSarno (moderator)
Manager, Digital and Communications Practice
Public Affairs Council
Small Tweaks, Big Payoff: PACs that Implemented Change
Stacie Monroe
Political Affairs Manager
American Association of Orthopaedic Surgeons
Presentation
Jessica Naake
Manager, Policy and Government Relations
Deloitte LLP
Elevating Your Organization Through Political Involvement
Madison Eggert-Crowe
Director, Political Affairs
Comcast Corporation
Jennifer Flemming
PAC Director
National Association of Broadcasters
Governance that Works: Fine-Tuning Your Internal Oversight Structure
Kathleen Gamble
Director, Political Affairs
American Trucking Associations, Inc.
Presentation
Adrienne Marks
PAC Director, Global Government Relations
Visa Inc.
Compliance for Corporate Programs
Kenneth A. Gross
Partner
Skadden, Arps, Slate, Meagher & Flom
Presentation
Handout
Emerging Technology and What it Means for Your PAC
Nick DeSarno
Manager, Digital and Communications Practice
Public Affairs Council
Claire McDonough
Senior Account Executive
Cision Government Relations
Michael Young
Senior VP, Account Mgmt and
Technology Solutions & Services
Aristotle International
Doing More with Less: Growing Your PAC Despite Shrinking Budgets
Jennifer Brooks
PAC Manager
Northrop Grumman Corporation
Amy Mortenson
Government Affairs Manager
Best Buy Co., Inc.
Compliance for Association Programs
Michael E. Toner
Co-Chair & Partner, Election Law & Government Ethics Practice Group
Wiley Rein LLP
Presentation
Email Solicitations: Using Subject Lines, Timing, Messengers and More to Achieve Success
Katie Oehmen
Manager, ACSPA-SurgeonsPAC and Grassroots
American College of Surgeons Professional Association
Ellie Shaw
Director, Federal Government Affairs
American Express Company
Building a Strategic Plan for Long-Term PAC Growth
Shari Dexter
Director, Political Action
American Hospital Association
Jeanne L. Slade
Director, Political Affairs
American College of Emergency Physicians
Demonstrating Value: Translating PAC Skills Into Organizational Leadership and Growth
Caitlin Donahue
Senior Vice President
Curley Company
Handout
Lisa Ryan
Senior Vice President
Heyman Associates, Inc.
The Lawyer Is In: Legal Advice and Guidance for Your PAC
Kenneth Gross
Partner
Skadden, Arps, Slate, Meagher & Flom
Carol Laham
Partner
Wiley Rein LLP
Michael Toner
Co-Chair & Partner, Election Law & Government Ethics Practice Group
Wiley Rein LLP
Under the Hood: Best Practices for Conducting an Internal PAC Audit
Jacqueline Beckwith
Federal Legislative Associate
American Wind Energy Association
Presentation
Melissa Miles
Counsel
Skadden, Arps, Slate, Meagher & Flom
Presentation
Top Tips to Boost Your Networking Skills
Lisa Ryan
Senior Vice President
Heyman Associates, Inc.
Best Practices
Tuesday, March 6
General Session: Innovation in Public Affairs: 2018 Outstanding PAC Award Winners
Liz Demorest
PAC Fundraising Manager
National Association of REALTORS
Lauren Facemire
RPAC and Political Fundraising Managing Director
National Association of REALTORS
Presentation
Laura Linderman
Principal Manager, Federal Government Affairs
T-Mobile
Marian James
Manager, PAC and Political Programs
T-Mobile
Identifying and Leveraging Peer-to-Peer PAC Champions
Amie Adams
President
Dunn Associates
Presentation
Katherine Keener-Crowder
Manager, Regulatory Affairs-ENPAC
Entergy Services, Inc.
Presentation
Managing Consultants: Should You Stay or Should You Go?
Brendan Adams
Political Affairs Manager
Corning Incorporated
Angela Chiappetta
Associate Vice President, Business Development
DDC Public Affairs
Effective Strategies for Political Involvement at the State Level
Christi McGee
Senior Director, Community Advocacy
Coca-Cola Bottling Company Consolidated
Presentation
Jennifer Thomas
Manager, PAC and Political Compliance
Johnson & Johnson
Presentation
Micro-Targeting Amid Shifting Demographics
Bryan Fratkin
Founder & CEO
Whistle Stop Digital
Presentation
Marian Elizabeth James
Manager, PAC and Political Programs
T-Mobile US
Corporate PAC Insight Session
Association PAC Insight Session
Engaging the Next Generation in Your PAC Program
Susan Askew
PAC Director
International Council of Shopping Centers
Presentation
Lauren Facemire
RPAC and Political Fundraising Managing Director
National Association of REALTORS
Presentation
Budgeting and Disbursements for a Successful Election Year
Michelle Fevola
PAC & Political Representative
National Air Traffic Controllers Association
Dirk Smith
President
Campaign Finance Solutions
Don’t be Afraid of the Details: Diving into the Races in a Cycle of Opportunity for PACs
Nathan Gonzales
Editor & Publisher
Inside Elections
Inside Elections Senate Preview
Inside Elections House Preview
Wednesday, March 7
Keynote Session: Lessons From Non-Profit Fundraising
Katrina VanHuss
CEO & Founder
Turnkey
Otis Fulton
Vice President, P2P Behavioral Economics
Turnkey
Presentation
Book: Dollar Dash: The Behavioral Economics of Peer-to-Peer Fundraising
Women Who Lead: Navigating Challenges, Setbacks and Success to Elevate Your Career
Elizabeth Bartz
President & CEO
State and Federal Communications, Inc.
Jean Cantrell
Head of Government Relations
Philips Lighting
Carol Laham
Partner
Wiley Rein LLP
Jennifer Brooks (moderator)
PAC Manager
Northrop Grumman Corporation
Building and Leveraging a Charitable Match Program
Pilar Maria Carpenter
Vice President, Government Relations
TD Bank
Presentation
Sheila Eddings
Analyst, Political Action Committee
Sanofi US
Mary P. O’Reilly (moderator)
Vice President, Marketing and Sales
Public Affairs Support Services
Making an Impression: Videos, Websites and Infographics That Have an Impact
Rebecca Jami
Creative Director
ACCESS Marketing Services
Kevin Reid
Digital Communication Strategist
Real Strategies
Tracy H. Winn
PAC Manager
Anthem Inc.
Closing General Session: Bringing it Home: Implementing Ideas and Overcoming Obstacles
Kristin Brackemyre
Manager, PAC & Advocacy Practice
Public Affairs Council
Brian Heenan
PAC Coordinator
Air Line Pilots Association, International
Marc Scarduffa
Vice President, U.S. Government Relations & Public Affairs
Pfizer Inc.
Infographic
We’ve collected the resources below to help you in your PAC program development. Thank you to the Council members and conference attendees who have shared their content. We are always looking for new and creative examples to share with the PAC community.
As a reminder, these materials are being shared as reference and educational tools for members of the PAC community and are not solicitations. In order to continue providing samples and resources such as these, the Public Affairs Council asks that those using these resources respect the confidentiality and proprietary nature of this content. Additionally, we always encourage you to work with your legal counsel to get approval for materials related to your PAC program.
- Annual Report Tip Sheet
- American Chemistry Council 2016 Annual Report
- Anonymous Corporate PAC 2015 By the Numbers Annual Report
- Centerpoint Energy PAC 2016 Annual Report
- Consumer Technology Association 2016 Annual Report
- LPL Financial PAC 2016 Annual Report
- McKesson PAC 2015 Annual Report
- Owens-Illinois Employees Good Citizenship Fund 2015 Annual Report
- Target Citizens PAC 2015 Annual Report
- Tip Sheet for Designing a PAC Brochure
- Air Line Pilots Association, Int’l
- American Association of Orthopaedic Surgeons
- Cobham (Mailer)
- College of American Pathologists
- CenterPoint Energy
- Entergy
- HAPAC Campaign Brochure
- HAPAC Campaign Trifold
- National Association of REALTORS
- National Retail Federation
- South Carolina Hospital Association
- ACSPA Infographic
- HPE Pre-Election Email on Campaigns & Elections
- McKesson 2016 Post-Election Update
- McKesson 2014 Post-Election Report
- National Association of REALTORS 2016 Election Summary
- NFIB Post-Election Infographic
- NFIB Sample State Voter Guide
- NFIB Small Biz Voter Mailer
- Owens-Illinois Post-Election Impact Newsletter
- American Academy of Family Physicians
- American Chemistry Council
- American Council of Engineering Companies
- Entergy
- L3 Communications
- National Restaurant Association
- PayPal PAC
- Target Citizens
- Tip Sheet: Integrating PAC at Fly-Ins
- Norfolk Southern Donor Appreciation
- Pfizer PAC Donor Recognition Event Invite
- Target Citizens PAC Donor Event with CEO Invite
- Target Citizens PAC Donor Event with Member of Congress Invite
- Target Citizens PAC Debate Watch Party Invite
- Toyota/Lexus PAC Candidate Fundraiser
- True Blue TBIPAC Government Relations 101
- Washington Hospital Association Donor Recognition Event Invite
- American Academy of Family Physicians PAC “PACscuses”
- Anonymous Corporate PAC FAQs
- National Restaurant Association PAC Facts
- Sample Facts and Myths about PACs
- Sample Questions and Responses
- Super PACs vs. Connected PACs
- Target Citizens PAC Intranet “Wiki” – Common Questions
- Tip Sheet: Incentivizing PAC Involvement
- American Council of Engineering Companies Incentive Club Levels
- American Hospital Association “Pin it for PAC” cards
- Consumer Technology Association Contributor Benefits
- National Association of Broadcasters Incentive Club Levels
- Toyota/Lexus PAC Incentive Clubs
- Anonymous Company PAC by the Numbers
- American College of Surgeons PAC Infographic
- Cobham PAC One-Pager
- Entergy PAC Infographic and Enrollment Form
- NFIB Post-Election Infographic
- Target Citizens PAC Infographic Brochure
- Texas Hospital Association By the Numbers
- Relationships Infographic
- Sample Tax Reform Fly-In Infographic
- Zurich NA Follow Your Contribution Infographic
- Info Brief: Communicating About Your PAC
- American Association of Orthopaedic Surgeons, 2015
- American Academy of Family Physicians, 2016
- Cobham PAC e-newsletter, 2017
- Owens-Illinois Post-Election Impact Newsletter, 2016
- Target Citizens PAC 2016 Winter Newsletter
- Tip Sheet for Donors Attending Candidate Fundraisers
- Candidate Contribution Request Form, Toyota/Lexus PAC
- Metrics for Measuring PAC Success
- Sample Candidate Contribution Criteria – Examples
- Sample Candidate Contribution Criteria, American Speech-Language-Hearing Association
- Sample Candidate Contribution Criteria, Cigna
- Sample Candidate Contribution Criteria, Great River Energy
- Smart Disbursement Strategies
- 2017 PAC Match Survey Results
- Take the 2018 PAC Match Survey here
- Anonymous PAC – PAC Match Charity Letter
- Anonymous PAC – Contribution Confirmation Email
- Anonymous PAC – What is PAC Match?
- Anonymous PAC – PAC Match FAQs
- Cobham PAC Match Overview
- L3 PAC – PAC Match Overview
- PASS Charity Match for PACs
- PayPal PAC PAC Match Charity Letter
- Tip Sheet: The Dos and Don’ts of PAC Solicitation
- Tip Sheet: Peer-to-Peer Best Practices
- Notes from Corporate PAC Insight Session
- Clear Channel Ambassador Guide
- National Association of REALTORS Fundraising Guide
- PAC Talking Points
- RPAC Top Tips
- Training and Resource Ideas
- FAQs, RetailPAC
- Form, ConcretePAC
- Form, Restaurant PAC
- Form and Overview, Washington Hospital Association PAC
- Member Company Solicitation Steps, Trade Association
- 2017 PAC Salary Survey
- Take the 2018 PAC Professional Profile, covering salaries and responsibilities, here
- Sample PAC Job Titles
- Book: Women Don’t Ask
- PAC Solicitation Tips
- Tip Sheet: Solicitation Dos and Don’ts
- Air Line Pilots Association, Int’l Solicitation Ad
- Annual Appeal, Washington Hospital Association
- Annual Appeal (referencing political climate), American College of Surgeons
- Campaign Graphics, American Chemistry Council
- Campaign Kick-off “Invite”, Zurich NA
- Campaign Materials, Tiered Solicitation, Anonymous Company
- Campaign Packet, South Carolina Hospital Association
- CEO Appeal, Anonymous Company
- CEO Appeal, CenterPoint Energy
- CEO Campaign Launch Email
- Double Your Support Letter
- Follow-up to Grassroots Action
- Incentivizing PAC Involvement Tip Sheet
- PAC Awareness Poster, McKesson
- PAC Chair Appeal
- Presidents Day Challenge Trivia Email, American Chemistry Council
- Year End Lapsed Donor Renewal
- BWX Technologies
- Entergy
- McKesson
- Smiths Group
- Target
- Post-Campaign Survey, Anonymous
- Current Donor Survey, Anonymous
- Non-member Survey, Anonymous
- Invitation to Take Survey, Anonymous
- Sample Survey Questions
- Event Talking Points
- Sample Thank You Graphic, Pfizer
- Sample Letter and Receipt
- Sample Letter for Increased Contribution
- Sample Letter, Target
- Sample Letter, Toyota
Have samples you are willing to share? Send us an email!
Visit: Certificate in PAC and Grassroots Management
(Apply by April 6, 2018 to receive credit for the 2018 National PAC Conference)
Participate in our annual PAC salary and PAC match surveys:
- 2018 PAC Professional Profile: PAC Salaries and Responsibilities Survey (to be completed by individuals where PAC-related activities take up at least 50 percent of work time; this survey is anonymous)
- 2018 PAC Match Survey (to be completed by those with an existing PAC charitable matching program only)